be more difficult to reach when you are following a specific type of culture. um, because ration and reason don't necessarily fit in there. but then, you have others, as well. who really just don't trust the science. and how are youi going to manag that? i think as we move forward -- a couple things. one, we begin to have vaccine mandates at corporations and government agencies, at schools. then, people will have to either step up and be vaccinated or choose to be unemployed. and i think that that is a strong motivator for many, as well. we may begin to see the travel industry also begin to require that for people who are traveling. that will be another strong motivator. and so, i am hoping, bit by bit, we can get there. you know, we have a saying. um, how do you eat an elephant? you eat an elephant one bite at a time. and that's what we're trying to