selling super bowl seats in a buyers market. the secondary ticket market has dropped 25% over the last week and a half. don lemon is on super bowl boulevard. >> reporter: better known as times square. this doesn't feel like new york, carol. probably doesn't look like new york city. folks usually have a lot to do in times square, like get to work this time of the morning. but they're out and about today, they're doing toboggan races, learning how to throw a football, how to punt a football, how to do a field goal. that's just happening in times square. a lot of people are looking for tickets, too. the cheapest one you'll probably get is about $1,500, unless you want to do what the rich people are doing, unless you want to go for the ones that are close to a million dollars. prices for the big game?