the day but you can see the lines are spreading out. the store is actually quite busy, at least here where they are checking out, and a lot of people are buying the things that these retailers want to sell beyond just the tvs but all the little knickknack items as well for under the tree, extending officially the black friday frenzy. the shoving. the screaming. the swearing. >> i will stab one of you [ bleep ]! >> reporter: let the fists fly. retailers call it the super bowl of shopping, or black friday. scenes like these flood the internet and give the bargain battle a black eye. this ugly clash at a los angeles walmart two years ago was captured by one customer. >> all the people went in there and they just started destroying the boxes. >> reporter: all this for markdown xbox games. >> people were fighting, trying to get those deals, and that's