>> genie roberts is the owner of modern tribe. they sell kitschy and quirky jewish themed gifts online. >> thanksgivukkah sales were so big, we had to move from my basement to a commercial space. >> they opened this brick and mortar store in atlanta for the holidays. >> we've never been able to have a physical store. we've only been online, and now we can interact with customers and we get to see their excitement about thanksgivukkah and hanukkah and our wine of thanksgivukkah products. >> part of the profits are going to a jewish charity that works to end hunger. the must-have item, the menurkey, a menorah, that's right, shaped lie a turkey. >> everyone wanted to know what i thought it should look like, so i went to an art store near our house and got some brown clay. >> the menurkey was dreamed up by asher, a fourth grader from new york city on a road trip with his mom and dad.