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also silver. the cool part is november 1st it will be available at $500. also, the other announcement was the ipad mini is going to be faster. it comes with that retina display everybody's been asking about. also comes in white, gray, and black. starts at $399. shipping later in november. exciting for consumers because they're keeping the older ipad mini on the market for only $300. apple has lots of stats when they hit the stage with these kind of presentations. they've sold 170 million ipads to date. they have 81% of the consumer market share. this is huge news. >> it's huge news, but the competition is trying to stay in there. what's this other tablet? there are other brands competing with this, right? >> yes, try they will. let's call it tech tablet tuesday. today alone microsoft unveiled their surface pro and surface 2. also, nokia has entered into the tablet space. the tablet world is locked up by apple, but i think there's a chance in the corporate world.

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