dance concert series. if why your going to have a championship, you need to have a party. if you're going to have a party you need to have great music. >> tailgate party? >> absolutely. best thing about this whole thing, free. f-r-e-e. free is for me. greatest acts in music. ludacris taking the stage. everybody in atlanta loves and around the country as well. flo rida. muse. so many people here have been excited to see. sunday is the really big day because you've got sting, you've got dave matthews band. i have to represent for the women, because grace potter and the nocturnals, her voice is hauntingly beautiful. she is playing as well. this is all free in addition to the game. if you're watching a little basketball and you're also a music fan, you get the best of both. >> music festival. >> it is. how many times have a said free? >> you're selling it. no need to sell it when it's free. >> how many times do you get to