brooke, how did you get that nickname? >> i don't know. what we do is we actually teach people how to make and do today in the digital age. that could be anything from analog as using your instagram photos to create home depore to printing out a 3-d spatula for your kitchen. it's about doing things in a short amount of time because we're all multitaskers and connected all the time. >> reporter: you essentially show people how to do different crafts with different technology, and you're very much a proponent of this make it do-it-yourself stuff. you have something called the brit kit. tell us about that. >> the brit kit, we package up all these different ideas into one kit that we send you every month. so that you don't have to go shopping. you don't even have to go searching for the inspiration of what you want to make and do. we send it to you on your do doorstep. it costs you 20 bucks and teaches you how to make and do in simple ways. >> reporter: how do you get the idea to start this? >> i came out of places like apple and google and my background is largely in tech. i saw a huge movement in the