They're pretty flat, or close to flat year over year. so technically, inflation in grocery prices is pretty good, right now. but people remember how much cheaper milk and eggs in hamburger meat and everything else. so they bought at the grocery store. we're not very long ago, so they're still getting that kind of sticker shock a little bit. >> i mean, i don't mean this to be dismissive, but there's a little bit of psychology. oh, absolutely absolutely. and i get why people are ticked off their wages are going up. their wages are going up for some of the same reasons that prices are going up, right? that when people see the cost of living going up they negotiate for higher pay. but i think the typical person quite reasonably sees a wage increase is something that they earned whereas inflation, something that happened to them, that it's, it's stripping away that well-deserved promotion or a raise. >> let's talk about these ceos because i mean look it's not like this idea of a pay gap