prior. he never stopped. he always kept going. he was so good because he had this ability -- his phrases were so good, the bams, the booms. it drew people and appealed to people who may not have been football fanatics like i am. it was able to reach so many people. . >> he was a teacher. and then the love in football made magic when you brought those together, kate. you mentioned the booms. if you got to play in one of his games or a video game, you made john madden go boom, you have arrived. and his ability to speak to different generations, football aficionados. he was so detailed to the coaches to the casual fan where on thanksgiving day he would pull out the telestrator and have a turkey on set. and he would circle the legs of the turkey. you want to go here. here's how you want to cut this