college colors day, so this is what he did. he drew a logo on a piece of paper and pinned it to an orange shirt. that's initiative. >> that's creativity right there. >> then a turn for the worse. right. he was in tears by lunch time after some of the kids at school made fun of his sign. the teacher posted the boy's story on-line hoping someone would help with an official shirt. the post went viral and the university sent a care package full of all this university of tennessee swag. the university also turned the boy's design into an official t-shirt, i love. some of the money from shirt sales will be donated to an anti-bullying charity. >> that is a fantastic moral to the story, but i mean in the olden days we made t-shirts and home made t-shirts like that. that was how we did it. >> i think it looked great. looked great. it's great for the university to chip in and get him the other stuff too. >> are you trying to get university of texas to send you -- >> university of tennessee.