they go onto the marketplace. >> you were talking about the popularity of these e-cigarettes amongst teens and high schoolers and even some middle schoolers. i read some teenagers are sleeping with their e-cigarettes under their pillows, they're so addicting they need to take a few puffs the minute they wake up. 18% of teens admitted to vaping, said they were attracted to e-cigarettes because of the flavors like mint and mango, what have you. >> if you're a youth between 12 and 17 and use an e-cigarette. 90% of those youths use a flavored e-cigarette. 70% of these youths say they started using these flavored e-cigarettes because they're flavored. they like cotton candy, they like the taste of it. the markets strategies of juul, of the vaping industry at large, they know what they're doing. they're not naive. that i know that kids like these