would run over at least once a week because i wanted the just that. >> just the smell of it or something. it's good they're trying. from one national food brand to another. it's really been a rough peek for paula deen. her $17 million empire crumbling like a butter-laden coffee cake. business partners have been fleeing since news surfaced about her admitting past use of racial slurs. and among them random house, walmart, caesars entertainment, smithfield foods. and deen has apologized but it doesn't seem to be helping her cause. knack, her partners didn't really start fleeing until after she posted that apology video or videos. so how should deen have handled the situation better. crisis management expert bob zito said it's all about hitting the pause button, letting everybody take a time-out. >> you ask her to suggest that they withdraw for a while. >> right.