economy, the growth for these markets is for smoking cessation products, for these small clinics where they are giving flu shots, giving health care advice, keeping people healthier. >> so do you see this as cvs getting out in front of what could be a trend. >> they are a vanguard. we called walgreen's. walgreen's are evaluating this product category. i suspect all of the retailers like this, the drugstore retailers are evaluating this product category. walgreen making a very good point they offer smoking cessation, products and devices and that's important for them. i will say the health care advocates are very, very happy about this. they think it's incredibly important leadership from a big company giving up $2 billion. >> $2 billion is nothing to sneeze at. >> there's other growth areas. they are focusing on the health