zain asher is here to give us perspective. good morning. >> reporter: with microsoft, microsoft wants to be more than a software provider. they want to get into the mobile business. they only have 4% of the market share in terms of smartphones and so they really want to push that and they're doing that by acquiring nokia. i grew up in europe, nokia has seen sales dwindle. for them they need the financial backing from microsoft to push that forward. >> what does this mean for consumers? >> first, more choice which is always great news for consumers. also for microsoft to be able to compete with google and apple they have to offer something innovative, innovative features, better services but it could mean better prices as well. >> some competition and better pricing. >> on the cable front what was the download and how they got the deal. >> looks as though the winner might be cvs. with content providers they always come out on top. cvs number one in ratings and if