thanks so much, al. let's get to the core of the apple story. we're told the announcement of a new generation iphone is expected next month. that's good, until you think about the potential cost, that's bad but what makes it better is this other rumor getting a lot of buzz an iphone trade-in program at apple stores. what could this mean? christine romans please tell us. >> it would be like i would take this iphone to an apple store and give me 250 bucks toward the purchase of the new. it would be like you go with your old car to buy a new car. maeshz take the old car in, trade up for the new car. there are other places that have done this but if apple can get in the game it could get their hands on the old phones they could repurpose them for the emerging markets, certified pre-own apple iphone perhaps and then they have you, the customer, right there in the store ready to do a trade-up >> why would apple start this service? i feel like they offered some service similar to this in the past. >> they have a mail-in recycling service. >> you go without a problem for