personalities are very different. jay was comfort food, you know what you were going to get. >> lured in way more viewers. so they had lost the number one spot. >> in an effort to stop "the tonight show" viewership dropoff, they wanted to push conan's show to midnight. jay agrees, conan declines. >> then it became these camps. the jay camp, the conan camp. >> it just was a disaster. when that curtain between reality and perception is torn, everybody feels uncomfortable. that's a real problem for a host. >> the uncomfortable situation resolves when nbc pays conan and his staff $45 million to step aside. jay resumes his role as host of "the tonight show" in march of 2010.