rifles. >> what's the average price of a rifle? >> typically a good quality rifle is starting around a thousand dollars. >> what's the most expensive rifle? >> we have the lwrc, just a little under $4,000. >> wow. so why would somebody buy that gun? >> for that platform, that's cadillac. so if you want the best, that is actually a legal caliber for deer. so you could hunt with it. >> if that deer really is asking for it. you guys do layaway? what's the most popular gun? >> ar-15 is probably the most popular rifle in the united states. the semiautomatic version of what the u.s. military use. it's a modulear weapons system. the ability to accessorize it is unlimited. a lot of people jokingly say it's the barbie for men. >> i'm curious to see who comes into the store, what they're looking to buy and why they want it. i'm decked out and ready to go.