never end? >> when the '90s began, we started to see a lot of experimentation. and "the simpsons" i think in some senses was inspired by not necessarily hatred of television, but a distrust of a lot of the ways in which television was talking to us. >> tv respects me. it laughs with me. not at me. >> you're stupid. >> doh! >> i think the sitcoms of the '80s were such a warm, safe, humor. >> i love you guys. >> the kids, they listen to the rap music, which gives them the brain damage. >> and i think there was a real yearning for another type of humor. ♪ >> we were able to spoof fatherhood -- >> what a bad father. >> -- which at the time, and i