concerns that there's unknowns about how the rest of the country is going to perceive shops up and down main street. >> our bread and butter is tourism. that's how we make all of our money, and that's how we have a rec center and have a performing arts center and ice arena, and you just don't want to kill the golden goose. >> everything does lead back to money somehow. it's all about what are the tourists going to think? >> some people on the town council are owners of giant resort lodges at the base of the mountain, and obviously their interest is to try to cater more to that perception issue. >> you're a good group of guys and going to go skiing and you have a choice between utah and colorado, maybe you'll choose colorado for obvious reasons. >> you're not going to choose colorado if you're a parent. you will go to utah. >> they are afraid that they will not only lose business in general but get a lower class of clientele. they are afraid that the town in general will become cheaper. >> the resorts are powerful players, and they care a whole lot about the message that gets