try to sell as our brand, that's not what this town is selling. the direct marketing arm of our town is selling party. ♪ >> hey, do you guys smoke? >> pain releaving. >> $5. >> would you like one, too? >> absolutely. >> we're heavily dependant on our guests and tourists. why do you flaunt something like that when you realize your customers provide 75% of your town revenues? we're not any town usa. >> checking in, the town is certainly divided over this one. >> the media is constantly up here interviewing town council and community members, and so it's like how do you position our community? it's still a family-friendly community. >> it's disappointing, you know. i was so excited to be on town council and to make a difference. >> i'm proud of you. i think it makes me love you more every day that you stand up to what i see as, you know,