kind of opened the floodgates. all of a sudden it became a free-for-all. and there wasn't a celebrity urban or not that didn't get in the business. >> if i was to buy my son a coat that cost $600, i'm going to send him to school with a bullet-proof vest. imagine - she won't have to remember passwords. or obsess about security. she'll log in with her smile. he'll have his very own personal assistant. and this guy won't just surf the web.