and it made the dream accessible. it made me feel like if he could do it i could do it. >> he had a sophisticated level. he understand quality, clothing tailoring and he wanted the best. >> a lot of obstacles for if us. we were young. i was 22 years old. i didn't make a lot of money back then. we were kind of learning the ropes a little bit. >> stores were afraid of this culture. they really were. they really didn't want this customer in their store. these stores were highly traded, white suburban and very traditional. for a long time department stores were fighting it. by the time we called urban designers, hip hop designers they couldn't break in to department stores. it was tommy hilfiger, polo. all the big names. the music industry is making those names big and bigger by