me to do this glass? >> no. >> from '74 up to now. and it's still not good. >> no one had ever seen a bottle like that. it had a curved neck. max factor people hated it. >> production people at max factor called me and said, you know what this nut is doing now? he's putting out a bottle that looks like a glub. you can't fill it from the top. it won't work. >> they had to get a special stopper. they were talking about the economics of it. >> i don't think halston really cared what they thought. >> it is my name attached to it, so i want to live with this for a long time. just the bottle alone is a revolutionary new concept. >> then i got another phone call, said you also realize what he's doing. he's not even putting his name on it. >> because he thought it was a work of art. simplicity was the keynote.