just five of them, bringing them close to extinction. now, an award-winning chef is campaigning to cast the net wider. hola. [ speaking non-english ] >> this is a beautiful restaurant. >> eric -- left mexico city's world famous restaurant to return home on a one-man mission to transform the fishing industry in veracruz. >> so, this was caught this morning? [ speaking non-english ] >> and what type of fish is it? [ speaking non-english ] >> okay. i know it's not had the prettiest thing, but eric's not one to judge by appearances. >> okay. [ speaking non-english ] >> it's a lazy fish. [ speaking non-english ]