financially. it cost $40 million to make. it was expected to make at least $20 million in its opening weekend. if this is not in theaters christmas day, sony takes an additional hit on top of all of other hits it's taken by the hack itself. that's why they're trying to release it on demand on christmas day. >> you there go, the big surprise, once again, it's become this international issue with so many implications. >> and all the other films on christmas day have to be concerned they don't want people to be concerned about going to the movies on christmas day. this is not a physical threat. the fbi has been clear about that, but there's a chain effect over all of hollywood. >> it's hard enough to get people in movie theater seats anyway. brian steltzer, thank you for being with us. one of the implications of this film, this mediocre comedy.