we can get a significant amount of that. >> that's his goal, to have one of his products that cost less than the meat equivalent have you had one yet? >> i have. it was fine. it had like a garlic aoli in it, but they're working really hard to make it taste and look like real meat. >> i heard great things. have to try that. thanks to our international viewers for joining us. have a great rest of your day and wonderful weekend. for the rest of the viewers, "early start" continues right now. this is cnn breaking news. new text messages suggest evidence of the quid pro quo between the united states and ukraine. what both sides wanted depends on which side you ask. good morning, everyone. welcome to "early start." i'm dave briggs. >> i'm christine romans. it's friday, october 4th.