i couldn't sit on the sidelines anymore. i had to do something. i had to join the fight. i gathered three close friends, all media and political strategists, to develop a plan. >> can we write the mission statement? >> on our first meeting, we formed a campaign called define american. >> heighten awareness and increase understanding of the plight of undocumented immigrants and secure a pathway to citizenship for undocumented immigrants. >> we would launch the campaign with an essay in the "new york times" in which i revealed my status as an undocumented immigrant. >> after we come out, we should arrange a meeting on the hill, maybe with staffers, maybe with the senators themselves. >> the story has to come out first. >> if jose was just a normal