so start. who got to the president? >> it wasn't us. someone on twitter actually suggested it was us. it was not. what i think happened is that a huge portion of the 10 to 13 million american adults who use vaping products lit up the white house switchboard line as well as conservatives, liberals on twitter pointing out that president trump could lose in 2020 because of disaffected voters because of a decision like this. we are not out of the clear. a trump tweet doesn't mean much unless it's followed by making sure the policy fda institutes does not remove these products from the hands of adults. >> let's talk about what is the right thing to do. do you think kids should vape? >> no, absolutely not. >> why do you market to them? >> the industry does not actually market to youth. you can give examples. the fact is there have been mistakes by people trying to market to adult millennials. that does not justify moving every flavor from the market