cnn money correspondent laurie seigel joins us now. >> let me read you what they twooet twooeted. they said we're all concerned with the events. fairs have increased to encourage more drivers to come online and pick up passengers in the area. they are trying to get more people to incentivize them to come in. they apologized and said they would reimburse drivers. you don't want that to happen. that's not something that feels good and they certainly faced a backlash for it. >> i'm over them and the thought of what they did and their tone deafness. i want to turn to something positive that came out of an awful situation. tell us the story about this hash tag that's trending now. >> this is really nice to hear in light of something like this. left turn illridewithyou.