time. but, yes, eventually you get tv specials, you get people with better technologies and you get all kinds of speculation of, you know, a beam came down and took it out into space and whatever happened on "lost" happened in real life. we're already getting those kinds of theories now. and the longer a plane like this is gone, the more and more outrageous the invitations are to speculate as to what happened. when science doesn't give you answers, you have to go outside of rash nallty to look for them. >> robert thompson is a popular culture expert at syracuse university, looking at this sort of obsession with this mystery. thanks so much for joining us. i wonder if, you know, airplane travel is something most of us use, it's hard for us to imagine most of this would simply disappear. >> the way this developed is unprecedented. there were kws, was it