detroit's inner city. other than whole foods who just came in -- >> yes. >> -- not a single national food chain? >> no. no. in 2007, farmer jack closed his last stores in detroit, and that was kind of the end of the big chains in detroit. >> this is subsistence farming, not cash crop. you're not -- you're not going to be sell -- >> no. >> -- anticipating selling outside of detroit. >> there's greater demand in detroit than all of the farmers locally can supply. so first we want to supply that local demand in the city of detroit. >> to what degree do you think that this model can be replicated in and around the city? >> well, clearly, we think urban agriculture has great potential. and one of the things that we have in detroit is access to huge amounts of land. if we're able to produce even a small percentage of the food which is consumed in detroit and circulate the revenues from that food within our community, then we're able to create a more