point is $1500. which is considerable for artists -- anybody. you know, that's the sort of lament now is, "where are you going to go? where are you going to go? where are you going to go?" >> anthony: right. so, all these outsiders are coming in, renting expensive apartments. what kind of businesses are opening to accommodate these new arrivals? >> john: well, in this neighborhood, that construction over on that side is a whole foods. >> anthony: oh no, that's a sign of the apocalypse. >> john: that is the end. >> anthony: that's the official indicator that the neighborhood is --. >> john: that's it right there. [ restaurant clatter ] >> john cook: because of the boom and everything that's been happening, you do have that kind of have and have-nots here. and i think there is an identity