change. "the hill" has become the new weekend stomping ground of breeders from the tech companies and the locals are displeased. john criscitello, street artist that is waging a one-man war against the rent hikes that are pushing people like him out of the neighborhood. >> anthony: are we talking about an infestation of tech bros? is this, uh, what, 10 years ago would this be a gay neighborhood? >> john: it was, sort of, an enclave for artists and for queer people. >> anthony: and, so what's happening now? >> john: old, big tech corporations that have moved into the city -- people need some place to live so a lot of development companies bought up every corner. if they keep this sort of façade, they can build taller. so this was just this, and then they plunk this down in the center of it. >> anthony: ah, so they're keeping the character of the neighborhood sort of, kind of. >> john: they call it "façadomy." i've heard it termed, façadomy. the problem, of course, is that rents double. so what you used to be able to get a studio apartment for $700, now all of a sudden the entry