we try to let developers do what they can't do nib anywhere el. we're going to keep adding features and functions. and it's great because it's software. so we update it just like we do with your phone. >> there have been rumors that apple is going to get into licensing, financing tv shows. can you clear it up for us, is that true? owe owe we love working with our partners. we're great with technology and they're great at creating content. we think that's a great partnership to have. >> right now, apple tv is a supplement, a compliment to your existing set top box at home. most people still have a set top box and that's the main way people consume tv. apple is getting more and more serious about this television space. maybe one day they want you to