the standards here, the kind of traditional dishes, baseline old school fundamentals you're expected to master before you move on at becoming a creative genius all your own, meet these guys. matthew vianet, joseph viola and the institute's top dog, alain lacosec. chefs and m.o.f.s all. otherwise known as muffs. >> pretty much pay your flight home, private. >> master chefs. >> every four years, they have this m.o.f. competition. >> m.o.f. is -- >> meilleur ouvrier of france. >> the master craftsmen of france. >> there's about 30 discipline of craftsmen where you can acquire the m.o.f. >> see that red, white and blue around their necks? that means they made it through the brutally, unreasonably rigorous competition that pits hundreds of top chefs against each other, where only a handful