wilenski is famous for -- >> it was a survival thing. it was because they were poor. that's what they could make. >> wilensky's, an old-school corner institution around since 1932, serving up pressed beef baloney, and salami specials, along with egg creams and milkshakes. so the special, and an appropriate beverage. very happy. here's how it goes. there are rules. the special is always served with mustard. it is never cut in two. don't ask why, just because. that's the way it's always been done. a little respect for tradition, please. i'm happy now. you know? some things are beloved institutions for a reason.