there are from auto accidents. one every 13.7 minutes, even while we've been doing this interview, somebody else has committed suicide in america. what does that tell you? >> well, on a personal level, on a family level, on a government level, there'd be three different answers. on a personal level it tells me there are a lot of people in despair. not all those people are mentally ill by far. but mental illness is a -- is really in one way the last taboo. >> the leading cause. >> piers, any other organ in my body can get broken and there's no shame, no stigma to it. my liver stops working, heart stops working, my lungs stop working, i have diabetes, my pancreas or adrenaline. but if my brain is broken, i'm supposed to feel bad about it and feel ashamed.