something you counsel clunts on? >> absolutely. >> really? >> there is so much, audiences say that they get as much as 65% of meaning from how someone says something not just what they say. and so if you think back in 2004, george w. bush, who i coached in the very first debate, had great substance. but he had a lot of problems with body language, lying on the podium, seeing. those sorts of things. you think back to the 2000 debates, al gore, same. seeing. >> looked at his watch. >> that was george h.w. bush looking at his watch. so body language, you may not intend to communicates something. but you might unintention ally. so we have to pay attention to how you say what you say, not just what you say. >> dr. ben carson really seems to defy a lot of the conventional wisdom of how you present yourself. he is very soft spoken. yet it comes off perhaps as authentic. people seem to like him. >> i think he is communicating