>> could you make me a woman? >> i'm so happy. >> when they go about creating their character, it's very helpful for us to give them the tools to do that. when they look in the mirror, we want them to feel that character. we were absolutely amazed at how well this makeup stood up in person. >> have we met? >> no. >> the category is art direction. >> sit art direction? because i missed a spot. thank you. i'm sorry i woke you. >> art direction, what sit, who does it and who are they? art direction, i don't know. >> the art director makes a movie look the way it does. >> picture a professor of art and architecture with the imagination of picasso, the precision of a brain surgen and the capacity to create an entirely believable new world.