50 miles north of philadelphia just outside quaker country, brothers keith and dean lyden have established their very own graphics and millwork company, Precise Graphix. From interior design to fabrication to installation, precise has been providing signage and decor to retailers for over 12 years. As an owner of several businesses, i know how important it is to create a great retail environment, and thats one of the reasons im excited to go to Precise Graphix. Tina hi. How are you . Im tina. Lemonis hey, tina. How are you . Im marcus. Tina nice to meet you, marcus. Lemonis nice to meet you. Is this the main office . Tina this is the main office, yes. Lemonis okay. Tina, what do you do here . Tina i do payroll and human resources, most accounting functions. Lemonis you love it here . Tina yeah. Im keiths wife, so. Lemonis okay. I didnt know that. I didnt even know that. Tina yeah, so i have a little different perspective on it. Lemonis id love to meet keith. Tina yes. Come on. Im assuming hes right next door. You have visitors. Lemonis how are you doing . Im marcus. Keith marcus. Keith lyden. Lemonis nice to meet you, keith. How you doing . Dean im good. Dean lyden. Nice to meet you. Lemonis dean, how are you . Keith my brother. Lemonis oh, this is your brother . Okay. When did you start the business . Keith 2004. Lemonis and who put in all the money . Keith all the finance came from me. Think were up to about 160,000. Lemonis 160,000 . Dean originally, i had some screening equipment and some sign software, but not much. He primarily got us going financially. Lemonis and what is the equity split . 70 30 . Keith 50 50. Lemonis 50 50. Dean i had a graphics background and i had been doing this. I didnt have the financing to do it, so it was a perfect match. Lemonis so, you have a good brother, right . Dean if you cant trust your family, who can you trust, right . Lemonis well. While i appreciate keith recognizing his brothers experience, im not quite sure that 50 50 is exactly the right formula. If i asked most of the employees here who is in charge, what would they say . Matt . Your name is matt, right . Matt yes, sir. Lemonis whos in charge between the two of them . If the building is burning down, who do you go ask . Matt i call 911. [ laughter ] lemonis when you have a situation where theres 50 50 partners, you also have 50 50 leaders with no one clearly in charge. What is the total revenue of the business . Keith last year, our revenues were down a little bit. We did three and a half. Lemonis 3. 5 million . Keith yeah, just over 3. 5 million. The two years prior to that, we were 4. 3 million and 4. 4 million, respectively. Lemonis so, business is down. Keith one of my bigger customers, they slowed down for a couple months. Lemonis whats the name . Keith weis markets. Lemonis weis markets . Okay. Of the 3. 5 million, how much do they do a year with you . Keith last year, they were just over 2 million. Lemonis so, more than 50 of your business is one retailer . Keith yeah, last year. Lemonis and if they decide to change vendors, youre toast. Keith yeah, wed be in a little bit of trouble. Lemonis its risky for me to invest in a business where 65 of the revenue comes from one client. If weis decides to go with somebody else, i mean, precise could be out of business. Can i get a tour of the warehouse . Keith absolutely. Lemonis this is typically what id see, a wall graphic. Dean correct. Lemonis if youve ever been in any Grocery Store and seen all the signage, from bakery to produce to checkout, any kind of sign in any kind of Retail Business, thats the kind of signage that precise does. This is something that you designed by yourself . Dean yes. Lemonis the concept. Precise works out of a 30,000squarefoot facility. Cool letters, huh . Theres an area for design, but most of the floor is dedicated to fabrication. Dean this primarily is where we do all the decor, the graphics stuff. Lemonis theres a machine that shapes wood, and it also forms foam into letters. Man heres where i assess whats called a tool path. Tells the machine where to go, pretty much. Lemonis very cool. And a machine that prints largeformat images, anything you need to make a sign. This looks like a trade show display. Do you guys go to trade shows . Dean we do not. Lemonis but how do you find new customers if you dont go to trade shows . Keith weve always had a different sort of opinion with that. Dean you just brought up a yeah, where we disagree. Lemonis whats the worst thing that could happen . Keith ive always been concerned about getting a customer and then losing them. Lemonis but you got to get one to find out if youre gonna lose them. Keith youre right. Youre right. Lemonis i mean, you got to start somewhere, because the fact that you have this much capacity right now, its almost like youre driving with your foot on the gas and the brake at the same time. What are you worried about . Keith when we get busy, we miss a lot of the finer details and we make a lot of mistakes. Lemonis like what would be a good example . On the letters, on the vinyls, on the signs, on the banners . Keith i had a sign up that we made, installed, was hanging in the store that was misspelled. Lemonis there was definitely a red flag that keith was conservative about wanting to grow the business. Hes already uptight or tense about some of the work that theyre putting out, the number of mistakes that theyre making. Maybe thats his very quiet way of kind of protesting the quality. Guys, im gonna spend some time with some of the other employees. Keith okay. Lemonis this is a beautiful old factory that was probably built about 100 years ago. Unfortunately, a lot of the equipment looks dated, as well. Some of it broken and not working, and some not working up to full capacity. The groove in there is a little off. Why dont they fix that . Whose call is that . The sign and graphics industry requires stateoftheart technology and equipment, but unfortunately for precise, theyre operating with old and outdated equipment thats not only causing inefficiencies, its creating a ton of mistakes. If this was your company, what would be the numberone thing youd change . Kevin i would like to get better equipment, some reliable equipment. Lemonis two things are going through my head when i look at the old equipment. Number one, do they have the money to actually upgrade their equipment . And after spending just a little time with keith, is he just too cheap or too conservative to do it . So, who do you report to . Man dean and keith. Lemonis well, which one, though . Man um. Lemonis whos in charge . Man i dont know. Lemonis hard to say . Man i dont know. Lemonis i think my Biggest Issue with their business is whos on first . Who do you report to . Paul i report to dean and keith. Lemonis whos in charge . Paul honestly, i would say neither and both. Lemonis okay. Any time you have employees saying they dont know whos in charge, thats a problem. Typically, people want to be led, and the fact that the employees dont know who to listen to or whos in charge leaves them like a rudderless ship. Do you feel like theres enough business here today . Do you feel like you could do more . Paul that is pushing it. Right now with the machinery that we have, millworkwise, were antiquated because right now, were running on sending programs and stuff out on that. Lemonis im sorry. People still do business on floppy disks . [ laughs ] i understand that this place was built in the 1920s, and i think the machinery was here from the beginning, but floppy disks . Really . How long have you worked here . Maria itll be six years in april. Lemonis wheres the system broken, in your mind . Maria everywhere. We dont have systems in place. We dont have the processes. I mean, i say we dont have enough of them. Matt everybody works hard. I think everybodys passionate about what they do. The main thing is is we have one big egg in our basket. Lemonis weis markets . Matt yeah. If you took that away from Precise Graphix, 70 of this wont need to be here. Lemonis be out of business. Matt yeah. Lemonis how many days are you on the road . Matt usually almost every day. Lemonis you have kids . Matt actually, since ive started working here, ive had two children and i still only took one day off of work. [ laughs ] lemonis thats not good. Matt its reality. Lemonis must be hard on your family. Matt yeah. Lemonis even with no technology, the lack of leadership, these people are waking up every morning and giving 150 to keith and dean, and theyre the heartbeat of this business. They bleed for this place. But with this much confusion on the floor, maybe thats why they have problems with their profit margins. You have 650,000 of assets from bank accounts, inventory receivables, prepaid expenses. When i look at the total liabilities, you have 835,000 from accounts payable, credit cards, taxes payable, longterm debt, shortterm debt, and note to officers. Which means youre 180,000, essentially, underwater on paper. Precise has some real assets. They have some cash and some inventory. But they also have some real liabilities. Theyre about 180,000 upside down. While theyre not a company thats ready to go bankrupt, they are on some very thin ice. Your Balance Sheet is upside down. Your process is a disaster. The warehouse is a mess. The accountability is missing in this business. Everybody that i asked here, whos in charge, theres always a pause. Not having a clear leader is a big problem in any business. A lack of leadership provides a lack of clarity. A lack of clarity provides a lack of efficiency. And as efficiency drops, so do the margins and so does the morale of the workplace. All of that equals bad margins and less business. You guys dont have the same management style, do you . Keith i think dean can do a better job of managing the production, absolutely. Dean i mean, i got to say i disagree with that. Ill be the first to admit we work different. We dont agree with the way each other works. Keith we dont discuss issues out there as much as we should. Hes 100 right. Lemonis cause you dont want to jeopardize the personal relationship, the family relationship. I get that. Dean correct. Lemonis maybe you guys shouldnt work together. One of the things that you can definitely tell with keith and dean is that they really dont like conflict, and so theyre not really addressing the issues that are kind of underlying. The fact that theyre brothers and the fact that theyre not addressing any of the issues, it probably is part of the reason why no one knows whats going on there. The only way im willing to move forward is if you understand that things are gonna have to change dramatically. Guys. Keith whats up . Lemonis i think you guys would be great guys to be in business with. Hes a facts and figures guy. Youre a creative guy. Its a fantastic combination of people. I think the people that work here are committed. Whether thats maria or your wife, tina, or people in the back or kevin or paul, i think theres a real commitment to working here. What do you think the business is worth . Keith you know, maybe, i dont know, 2. 5 million. 2 million, 2. 5 million. Lemonis basically, the tangible net worth, the enterprise value of the business is 270,000. Keith hm. Lemonis the formula that ive used is ive taken all of the assets of 650,000, all of the liabilities of 835,000, which includes the money that you and tina put in, and then i come up with the difference there, which is 185,000. And then on the other side, i look at the earnings of 143,000, i put a threetime multiple on it. Its around 450,000, a little less, but well call it 450,000 for this discussion. And then i subtract the extra liabilities because theres not any assets to cover it. And so, basically, the tangible net worth is 270,000. You dont agree with that number . Keith i had it a little bit higher, but i dont have anything to back it up, i got to be honest with you. Lemonis but i have to make decisions based on it. Keith i understand that. Lemonis so, what do i do . Keith we could just use the figure youre talking about cause i dont have anything to back it up, so. 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We can push buttons and make cars appear out of thin air. Find love anywhere. Hes cute. And buy things from, well, everywhere. How . Because our phones have evolved. So isnt it time our networks did too . Introducing americas largest, most reliable 4g lte combined with the most wifi hotspots. Its a new kind of network. Xfinity mobile. Lemonis would you sell the business . Give you your 160,000 back plus 270,000. Would you do it . Keith i dont know if id do that. Dean i think the potential just is too great. Keith yeah. Lemonis that was honestly the only reason your answer is the only reason that i will stay here, because i dont want to be in business with people that dont want to be here. So, im willing to offer 270,000 for a third of the company. Heres the caveat. I am not willing to do anything other than be 100 in charge of all of the decisionmaking. And i dont mean just financial. Im not convinced that youre decisive enough to move the business forward and make the changes and put the process in place, and youre not willing to hold people accountable. And i have no problem doing it. And so, you have risk. You could get fired. One thing id like to do before i give you this check is id like to get tinas input. So, do you want to grab her . Keith i sure will. Lemonis while i couldve asked for a much bigger percentage, i felt like the only way this deal was gonna work is if i put in a reasonable amount of money to solve problems but i left them with enough equity to feel like they were still driving the bus and would keep them interested. My offer is 270,000 for 1 3 of the business. But im gonna be totally in charge. Its not for a day, its not for a week. Its forever. Tina we need the help. We need the help. Lemonis we have a deal . Dean we have a deal. Lemonis we have a deal . Keith we have a deal. Lemonis we have a deal . Tina we have a deal. Lemonis im gonna give the money to you. Keith absolutely. Absolutely. Lemonis so. Tina this is good. Lemonis . I have one last twist. Tina [ laughs ] lemonis in order for you to be able to deposit that check, you have to prove to me that you can do a job. And if its good, were partners for life. And if its bad, no business, no deal. Keith okay. Tina mmhmm. Lemonis well, good morning. All good morning. Lemonis last night i made a deal to put 270,000 in this business for 33 . I feel like this business is representative of this country, and when you stand in this factory, you see hardworking people just trying to make a living, to provide for their family. It feels like how this country was built. One thing that i am critical of is that i dont feel like theres been good leadership. So, even though ill have only 33 1 3 , i call all the shots. The second thing is, going forward, theres gonna be Clear Department managers. The Creative Design department is gonna be managed by dean. And our leader of this business, while its me in terms of having the authority, our daytoday leader is keith. In order for this business to succeed, i need to give keith and dean very defined roles. Dean is a guy with 25 years of design experience, so im gonna take advantage of that. I want him fully in charge of design. With keith, he seems like he has the potential to be a great leader, and i want somebody to oversee the entire operation. 65 to 70 of our business comes from weis. No company would ever let that much of their percentage of business be with one customer, because if something changes in their business, what happens to us . Have you thought about that . Jess it has gotten less and less and less, and it is a concern, cause you dont know. Youre gonna come in one day, theres no gonna be any work, were scrounging, and you dont know if youre gonna have a job in another couple weeks. Matt if something would happen, i got, you know, two little ones at home, a mortgage. Just nervous, to be honest. Lemonis right. Maria, whats wrong . Maria my biggest thing is i dont want to go look for a job. I love my job. But i want to feel like im gonna have a job for a long time. And you dont think that right now. Im always afraid its gonna close. Lemonis my responsibility is to make sure that you have a job, make sure that you make money, and make sure that i keep this place as stable as i can. Together, were gonna grow this business. Together, were gonna make sure that we do it right, but theres one catch. I gave them a check for 270,000. And i told them they cannot deposit it until they can prove to me that you can do one job with precision. And they dont know what job it is. But i will tell you, if you cant to the job, i cant do business here. All right . Lets go to work. Thanks, guys. [ applause ] we need to get going on our field trip. She has the address. Keith oh, you have the address. Okay. Lemonis see you there, okay . Lets get on the road. Keith you got it. Lemonis the only way that i could do a deal with these guys is to be sure that their work is great. This isnt a drum company or a furniture manufacturer or a burger place, where i can actually see and feel the product in my hands. Keith camping world. Tina camping world. Lemonis and so the only thing i can do is offer up one of my own businesses as kind of the experiment. I mean, this could be a winwin for me, but it also could be a loselose. Well . Tina this is crazy. [ laughs ] lemonis is this better than Grocery Stores . Dean this is awesome. I couldnt be happier. I swear, im pumped. This is great. Lemonis at the end of the day, what i want to see is two things does dean really have the Creative Vision to meet my standards, and is keith really the leader that im looking for . This is gregs store. Its been his store for about six years now. The decisions for this location go through him. And by the way, its either pass or fail. Keith gotcha. Lemonis and hes a difficult judge. Dean okay. Lemonis and so, once you get him happy and you get the people that work here happy, then hell tell all his other friends that run the other 129 stores, and you got some business. Keith okay. Lemonis we try to keep it very simple and clean. Keith yes. Lemonis and one of the complaints is that we dont necessarily feel the lifestyle. Really, at the end of the day, your task is to redo the store. The place has to come to life. Keith yeah. Well, im gonna let you take that lead lemonis no, no. Youre taking the lead cause this is your project. Keith i personally never shopped in an rv store. Dean being a camper, you want lifestyle images, but i also see threedimensional stuff coming off the wall. Lemonis what else . Dean i mean, i might look into wrapping those or something instead of having it look like cold steel. Make them look like wood, trees, Something Like that. Lemonis and would you change all the casework . Dean yeah, i mean, we could probably do that with, you know, fake facades around the lemonis just facade it . What do you think about this vestibule area . Keith maybe something here, some kind of display that has pamphlets from all the Close National parks or state parks. Lemonis love it. Dean one big question i dont think we covered yet. Whats our deadline . [ laughs ] lemonis you got three weeks. You got to design it, fabricate, and install it. Could you get it done . Keith um. Dean this is different than what we do a lot of, so lemonis how is it different . Keith outside of our region. Its outside of what weve done. Dean will it be easy . No. No, its gonna be a challenge. Lemonis so, do you need a month . cause, i mean, theres other vendors out there that can do it in less than a month. Keith [ sighs ] lemonis does this seem like too much of a challenge too quick . Keith um. I got to admit, i am a little concerned about a threeweek deadline. Its out of our norm right now. Its out of what weve done, okay . Lemonis thats the whole point. Right . Keith if you tell me weve got three weeks, then weve got to get it done. Lemonis is that a yes . Keith yes. We can make anything happen. Im gonna say that. Lemonis when i look over at keith, he looks like a deer in the headlights. He had never done an industry like this. You could see the sweat dripping off his forehead. Tina its a lot of work, but well get it done. Keith we got to get everyone together first thing in the morning. Okay . Dean okay. Mom. Where all the walls echo with laughter and every room has its own chapter youve carried on your familys tradition. Let us help you prepare for your familys future. Financial guidance while youre mastering life. From chase. So you can. About to see progressives new home quote explorer. Where you can compare multiple quote options online and choose whats right for you. Woah. Flo and jamie here to see hqx. Flo and jamie request entry. Slovakia. Triceratops. Tapioca. 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Born to move. Four seconds on the clock, championship on the line. Erin the sharpshooter shanahan fakes left. Shes outside of the key, she shoots. She scores uh. Yes, erin, it is great time to score a deal. We need to make room for the 2018 models. Relive the thrill of beating the clock. The volkswagen model year end event. Hurry in for a 1,000 bonus and 0 apr on a new 2017 jetta or passat. 100,000 to do one job at one of my camping world stores. Is that all junk . Man yeah, its all going in the trash. Lemonis but to do the job effectively and efficiently, they need to get organized. Keith stuff that we dont need, were gonna pitch it out. Lemonis there is a lot of crap in this place. They have old machines that can be tossed. Man the dinosaur. Lemonis they have good machines that need to get fixed. Gentleman was telling me this doesnt work. Keith correct. Lemonis so, lets get the motor sent out. Lets get it fixed, whatever it is. I want these guys to win, so im gonna level the Playing Field and get these guys some stateoftheart equipment. Dust collectors. We need that, right . A cnc machine. The dowel inserter, the shaper, the joiner, and the planer. Theres a lot at stake for everyone here at precise, and what they need is a fresh start. Dean here is where you walk in. This is your front entrance. Lemonis okay. Okay, so these boards are great. Dean so, what that is, thats the view standing if youre in the corner by the rv sales. Lemonis this is cool. Dean and if you look up or to the right, were actually building an rv to hang off the wall. If that doesnt grab your attention, nothing does. Lemonis how do you feel like hes doing . Keith phenomenal. Lemonis yeah . Keith i think the whole team this building is so energized right now, its great. Were ahead of schedule. Lemonis oh, really . Dean yeah. Better to get done early than late. Keith i couldnt wait for tuesday. I really wanted you to see this, and im hoping that you like it as much as we do. Lemonis if its done early, great, but the attention to detail has to be there. Dean i know that. I know it. Lemonis keep that in mind. Dean i know that. Lemonis [ claps ] lets go to work. Im back in pennsylvania to check on the camping world job. How we doing, buddy . Dean good. How are you doing . Lemonis good. Were just three days away from installation, and i want to make sure their work is all correct. Dean its drying right now. We just put the wheels on. Watch it. Thats still wet. Pretty much hangs on the wall. Lemonis how do you feel like this quality came out . Dean oh, i think it looks good. Lemonis why is this not straight . That looks terrible. This is really not straight. Dean well, itll get covered by this. Lemonis what is this for . Dean thats the bike rack. Lemonis uhhuh. Dean that one, we actually swapped out. Lemonis why . Was there a mistake . Dean theres a mat for the front that itll sit on, and when we got it in, it didnt line up with the graphic on the front. Lemonis why not . Keith we shouldve waited to apply the graphic to this until the actual mat came in, since we outsourced that. We jumped the gun and put the graphic on first. It didnt line up. Lemonis and so wheres the communication breakdown when that happens . Dean design. That would be us. Lemonis so, that was you, as well . Dean pretty much. Lemonis they presented a great plan on paper, but if they cant execute and bring it to life, its got no value. Deans job is to make sure that his vision gets built exactly as planned. And that requires a lot of talking, and clearly, thats not happening. Is it odd to you that theres a break here in the middle as opposed to lining it up the right way . Jess its just i think we did rush a little through design, and there was a few miscommunications lemonis okay. I know that you guys are good people. No question about that. I know everybody works their ass off. The execution still seems like its broken. Keith no, we can. We can execute. Lemonis yeah, okay. They need to execute this job flawlessly. Well see if they can deliver. Its a big job and its a lot of pressure. Nice day. Dean beautiful out, isnt it . Lemonis i made a deal with keith and dean that i would invest 270,000 in Precise Graphix. They had a contingency. They had to do a job for me. The time has come to see if they did the job at camping world the right way and if im gonna let them cash the check. Lets see what it looks like. Dean absolutely. How you doing . Lemonis when i walked into camping world, im not gonna lie to you. I was blown away by the fact that they were able to, in a matter of three weeks, change the entire look and feel of the store. It looks nice. Why dont we break up and take a look around and kind of come up with our own assessments, okay . Overall, the Creative Concepts are really on point the rv, the bike rack, theres a lot of good stuff. But i have to be honest, im a stickler for the details. Whats the deal here . What looks weird to you about that . And there are some things that im not happy about. Whats the deal here . Keith its not complete yet. Lemonis we out of materials . Keith no, no. Lemonis just not finished. Keith not finished yet. Lemonis youre not leaving this like this. Keith no, no, no. This isnt done. Dean itll be like the front. Lemonis with the brick . Dean yeah. Lemonis what do you think about these trees . It looks sloppy. Look at the seams. Dean yes. Lemonis looks like a tornado came and blew all the branches off the tree. Dean these werent made to specification. Keith theyre coming down. Lemonis theyre coming down . Keith yes. Lemonis how did they go up, then . Dean they got delivered 7 00 last night, and i did not see them. Lemonis if im you and im the head of design, im onsite, cause if Something Like that doesnt work, id rather just not put it up at all. Let me tell you what i dont like about this. The seams are really bad. Theres a seam there, theres a seam on the front. Theres a seam there. Look at that. Dean, do you see that . Dean yeah. Thats the worst place to put it. Youre walking right in. Couldnt be in a worse spot. Lemonis it just doesnt seem like you laid it out and you thought about all the letters and where theyre gonna land. It looks sloppy. And so did you not see that before it left . Dean no. These were assembled onsite. Lemonis youre the designer. You shouldnt let things leave until theyre right. Dean they were not done per the sketch that i approved. Lemonis hey, greg. Can i grab you for a minute . Greg yes. Lemonis whats your kind of overall feel good . Greg you know, there was stuff that didnt get finished. Some obvious stuff up front that a lot of eyes are gonna be on today that are a little upsetting to see not done. Lemonis who was communicating to greg that it wasnt gonna be totally finished . Was it clear to you that they wouldnt be done . Greg ill tell you, the communication on that side was unclear on where we stood. It was minimal. Keith okay. Greg do i know where youre going directionally . Yeah, i get it. But could we have finished it better being onsite to make that adjustment . Lemonis and thats you, dean. Greg absolutely. Lemonis because you are the chief designer. It almost feels like you drew it and then you were kind of like, okay, im out. You had plenty of time to get all the parts and the pieces ready, and i feel like you set up the Fabrication Department and the install department to fail. Dean i dont really see that. Matt this is my first job that i did not hit my deadline. Dean i was getting thrown under the bus. Lemonis do you guys feel like you deserve the check . 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And get 3 off your first order with gillette on demand. My doctor recommended i switch laxatives. Stimulant laxatives make your body go by forcefully stimulating the nerves in your colon. Miralax is different. It works with the water in your body to hydrate and soften. Unblocking your system naturally. Miralax. Lemonis dean, you had plenty of time to get all the parts and the pieces ready. I feel like you set up the Fabrication Department and the install department to fail. Dean okay. I dont really see that. Lemonis do you think the mistakes, kevin, happened design, fabrication, or installation . Kevin i would say probably the design. Lemonis paul, what do you think . Paul i would agree with that. Matt well, i dont want to, you know, say nothing about you, but this is my first job that i did not hit my deadline, and that, to me, i cant get that back. Lemonis installation isnt my issue here, but i didnt tell you to put up ugly trees. Matt i didnt design the ugly trees. Lemonis so, whats the issue then . Matt design. Lemonis i know the precise team worked their butts off, but the communication that came from dean to the team for the little details, the specific things that im looking at just wasnt there. I felt like, overall as a team, that you guys are headed in the right direction. I think we dropped the ball, though. I have to figure out was enough done for me to be comfortable to move forward . I saw a lot of positives, but my real question is around dean. Is he the right guy for the job . I think what i need to do is push you even further outside of your comfort zone. I need to put you guys to the test with something different. Well come up with something, but i need to think about it. Okay . What happened in harrisburg was you didnt ask enough questions, you didnt do enough research, you didnt communicate with the team, but the ideas that you had, they were good. And so what i need to really figure out is if being in charge of design is really the right role for you. So, what i want to do is have kind of a fresh start with you on the design side and maybe pick a new project and watch your process. I own, as you know, another business thats called automatch, and its basically a usedcar business, and were opening up stores all around the country. And so i want to give you a shot at designing a pack. Were basically saying, we sell all cars for all budgets for all people all the time, and we have fun. Dean right. Lemonis i want to see your designs. I want to go over them with you. I want to say yes or no. I want to tweak you and challenge you. And then i want to see your process from design all the way to handing it to the people that are gonna manufacture it. This is frustrating, to be honest with you. This company is on the brink of being really successful, and dean, hes got a lot of skill and talent, but he struggles to communicate with his team, even with me. He internalizes everything. But in order for him to be a good manager, he has to be able to communicate his vision and his plan. So, go take some of those ideas and sketch them out, okay . And ill come back to you in a little bit. Dean all right. Lemonis i dont know how to crack the code with him. Do you think hes the right guy for the job . Keith deans always been one who gets very defensive. Lemonis forget about the fact that its your brother. Hes one of your direct reports. But at some point, you have to make a decision. If theyre not the right person for that job, you have to. Keith its tough. Lemonis . To make a change. Keith i know. And thats tough. I dont know how i would handle that. I know what i should do, okay . But lemonis he just left. Wonder why. Keith i dont know. 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Text blades to gillette on demand noo text to reorder blades. And get 3 off your first order with gillette on demand. Lemonis you guys know where dean is . No . Keith his cars not here. He mustve left. Lemonis lets call him. Look, im doing everything i can to help this business, but im pissed that one of my partners just walked away. Who just walks out after they did a bad job and theyre getting a Second Chance . Here he comes. Dean [ sighs ] lemonis do you think he was upset and left . Keith i dont know. Lemonis look, im having a tough time communicating with dean, and im getting concerned here because im running out of patience. Im hoping keith, his brother, is gonna have better luck than i did. Keith you know, i was just talking with marcus about some of the concepts. Hes worried right now that we cant get the stuff done as quick as he needs it. Dean right now, it honestly seems to be more about the show. I sent over for, um. Keith okay, well, then maybe lemonis im gonna say this nicely to you guys, and itll be the last time i say it. If you say again that you think im asking you these questions because of the show, i will not do a deal with you. This is not like a gimmick or a game. This is you guys are taking the most important asset i have. The thing that i care about the most is my camping world business. You know that, right . For me to let you touch it was a very big deal for me. And i think this business could be a 50 million business. Keith i agree. Lemonis i am jacked up about it. Dean id like to get to where were 10 million, 15 million, i do. But right now, am i equipped . No. Am i working on it . Yes. Could i use help building or getting good people in here . Yes. Lemonis great. But youre not communicating to me that you have a problem. Dean well, maybe not with you personally, but i have communicated with everyone else. At times, it felt a little like i was getting thrown under the bus. I felt that way. And i dont think im boring, either. Lemonis lets get the bus and pick up some new people so we can get the job started, okay . Look, i dont have time to babysit right now. This is business, and if this isnt gonna work, i need to know now so i can make the change. I need a couple concepts drawn up. I cant wait for him anymore. Keith okay. Lemonis thats the worry that i have. So, youre the leader. You decide. Keith i think if i talk to him, i can work that out and figure out how to get him quicker. Lemonis you decide. Hey, bud. Dean whats up . Lemonis can you print me out some of the automatch renderings that you have . Dean sure. Lemonis the last time i was with keith and dean, i had to chew dean out, and i was pissed, but im back. And i want to see what dean has done, and im hoping im gonna like it. If i dont, were not gonna move forward with automatch, and im gonna make a change. This is what youre thinking about here . Dean yes. Lemonis did you do enough research to make sure that you covered everything . Dean yeah. I think i know what the environment needs that would bring it to life. First thing youre gonna probably catch your eye is gonna be the overhead. Thats an actual front end of a car. Itll raise up, and then these will be on casters. Lemonis and so what are you putting on here . Dean diamond plate laminate. Lemonis i like that idea. It feels slick, but automotive. Dean right. Lemonis i actually love that idea. On paper, everything looks great. His ideas are great, the drawings are great. The big question is, is he actually gonna be able to execute it and go from design to fabrication to installation and not have balls get dropped . Dean if you went with a smaller tire, we could get away with a hubcap. Lemonis i dont want to go to the installation and have mistakes. See the difference, guys . It gives it to me in scale. And look at the difference. The field measurements are gonna be a lot different. I mean, this resolution, it looks like a photo. So, if were putting too many here, i can tell. So, a tool like that printer gives us the ability to be more accurate, less mistakes. Less mistakes means . Dean more money. Lemonis more money. Keith this project is a phenomenal opportunity. I want everybody paying attention to detail. Lemonis im noticing that the business has ramped up really nicely. Keith is giving clear direction, on point. This is exactly the kind of leader im looking for. Keith you guys do remarkable work. People that work for you do remarkable work. And now we just got to show one more customer how remarkable we can be. Lemonis todays visit at automatch is a very big deal, because not only does it determine whether im gonna do the deal with them or not, but the big question for me today is, is dean gonna be my partner, or is he gonna be my partner and the head of design . Dean nice to see you again. Lemonis how are you . Keith whats up, bud . How you doing . Lemonis working hard . Dean round the clock. Lemonis this stores probably two weeks away from being ready to open. How you feeling about it . Dean good. Lemonis what im hoping from dean is that all of the talent and skill that i know he has, he was able to communicate it to everybody, from fabrication to design. The minute i walk in there, im gonna know it if he did it or not. The last time we were together, i was pretty hard on you because i was frustrated. Just me being candid with you, right . Lemonis were all partners. Dean right. Lemonis were all shareholders. But us being shareholders is separate from us playing a role in the business. And so if i dont like it, were gonna make a change. Were gonna put somebody else over design. Am i gonna go inside and be frustrated again . [customer] have you ever walkedp into the paint store feeling like you should really know more than you know . Satin versus semigloss, and. I dont know [team member] yes. I know the feeling. 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S, think about it. We can push buttons and make cars appear out of thin air. Find love anywhere. Hes cute. And buy things from, well, everywhere. How . Because our phones have evolved. So isnt it time our networks did too . Introducing americas largest, most reliable 4g lte combined with the most wifi hotspots. Its a new kind of network. Xfinity mobile. Yogigspeed internet. Me . You know whats not awesome . When only certain people can get it. Lets fix that. Lets give this guy gig really . And these kids. And these guys. Him. Ah. Oh hello that lady. These houses yes, yes and yes. And dont forget about them. Uh huh. Sure. Still yes you can get it too. Welcome to the party. Introducing gigspeed internet from xfinity. Finally, gig for your neighborhood too. Ust me being candid with you, right . If i dont like it, were gonna make a change. Were gonna put somebody else over design. Am i gonna go inside and be frustrated again . Dean i dont think so. Lemonis theres no question that deans a smart guy and hes talented and hes got a lot of creativity. The question is, can he communicate it . If he cant communicate his vision and his plan, theyll never succeed. There will always be mistakes. And thats not something im comfortable with. Dean its a good design. Lemonis all right, you want to show me inside . Dean sure. Lemonis okay. Should i be nervous . cause im not gonna lie to you. Im nervous. Dean as soon as you walk in, youre pretty much grabbed with a collage of color and pretty much a fun atmosphere. Your eye pretty much starts to span and you see the columns. And then you look across and you see something on the wall. Youre not sure what it is and you pretty much have to walk over and investigate. Keith i like that face. I like that facial expression. Lemonis i think it looks pretty good. Im not gonna lie to you. Im a little surprised how good it looks. I think the columns came out really, really good. And you even put the store name here. Dean yep, with the location. Make it storespecific. Lemonis i am blown away by what im seeing here at automatch. Dean did research. He understood the car market. He brought in cool road signs and things that i think really gave it color and flair. I dig that. Dean those are specific, which each office has, so that, you know, if youre talking to a customer, youre not just going in any office. You can say, meet me at the shelby office. Kind of gives it a fun atmosphere. Lemonis i kind of dig that. Keith yeah, looks good. Lemonis check this thing out. Dean our crown jewel, as we like to call it. Lemonis that looks. Dean pretty bad, huh . Lemonis so, what is that . A mannequin . Dean yep. Lemonis i can tell with the way theyve installed this car that theyve put a lot of thought into the design, the fabrication, and the installation. Matt, why are you hanging out back there like you didnt do the work . Matt how are you . [ chuckles ] lemonis thats awesome. Dean thats our photo op there. Who doesnt want to take a picture with a roadster . Keith there we go. Lemonis awesome. Dean, im gonna be honest with you. I was worried. Dean were you . How you feel now . Lemonis i feel like you get to keep your job. [ laughter ] matt all right. Lemonis the key to a Retail Business is building it out in a way that brings the space alive. Thats what Precise Graphix does. Thats why im excited about it. They make it colorful, they make it exciting, and in most cases, that can help revenue and that can help margin because youre creating a higher perceived value for your shopper. Whats different about your days . Keith the phones ringing a lot more. Ill say that much right now. Lemonis more business. Keith oh, absolutely. I think were probably gonna double what we did last year. Dean we were used to and comfortable doing what we were doing, you know . Nothing wrong with doing Convenience Stores and supermarkets, but you get in this rut, and were breaking out of it now, and i couldnt be happier. Im sticking to design and hes sticking to coordinating everybody doing their functions. Its probably the way it always should be, but it wasnt. Lemonis when i first came to precise, this was a very fragmented team. Putting keith in charge gave this business a real leader, and weve put dean in a situation where weve given him the tools to be successful. Weve done camping worlds, weve done automatches, and theyre even picking up some new restaurants. Remember standard burger . But whats more important to me is that i feel like weve taken a group of hardworking individuals and made them a kickass team. Keith one, two, three. All team, family, pride keith hey, there you go. All right. 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