I can raise my voice dean go [bleep] yourself. Lemonis if i cant help them pump up the sales volume. Get the [bleep] place built. Overtone acoustics will fall silent forever. My name is marcus lemonis, and i risk my own money to save struggling businesses. Were not going to wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings going to change, everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. Recording studios and home theaters are some of the typical places you would find a product called Acoustic Panels. They reduce echo. They improve sound quality. And usually, theyre very plain looking. Brad turpin thought he could do better. So after college in 2011, he founded overtone acoustics. His mission was to produce highquality Acoustic Panels that could double as artwork. Brad so this is going into a house. Well probably be doing a home theater, but were also probably gonna be doing a bowling alley. Were doing not only just the side walls, but were also doing the ceiling. Lemonis with some help from his childhood friend, alex, the company got off to a solid start and soon brought on several fulltime employees. Hussein that will show in the fabric. Brad no. I mean, youre going to be double wrapping it, and its the back of the panel. Lemonis but then a slowdown in sales forced brad to let everyone go. Brad summer just absolutely crushed us, because i had to turn off marketing. We just werent able to recatch our balance. Lemonis now hes relying on interns and volunteers, running low on cash, wondering how long he could survive. Brad not exactly what you were looking for . Ah, gotcha. Okay. Lemonis what i like about overtone is that they make products that are both functional and decorative, and i think a Recording Studio is only one of a number of places they can be used, so im headed to their office in orlando to learn more. Hi, guys. How are you . Brad doing well. Lemonis im marcus. Brad brad. Lemonis how are you . Nice to meet you. Brad doing well. Nice to meet you, as well. Hussein hi. Hussein. Lemonis hussein . Hussein yes. Nice to meet you. Lemonis nice to meet you. So this is it right here . This is all of overtone . Brad this is it. Lemonis how big is this place . Were small. Brad 1,250 square feet. Lemonis okay. So youre doing it simple. This is an Acoustic Panel. Brad yeah, and its actually a functioning piece of artwork. Lemonis oh, its like fabric. Brad right. Thats actually a recycled cottondenim blend applied to a wooden frame with acoustic foam inside. Lemonis and what does it actually do . Does the sound bounce off of it . Brad no. It passes through the canvas and is absorbed by the foam. Lemonis hello . [ laughter ] brad this is our sound diffuser. Lemonis this makes the room. Brad quieter. Lemonis and this makes the room brad this will help to kind of keep some liveliness in the space. Lemonis okay. What i thinks cool is how aesthetically pleasing it is. So you do custom stuff, as well. Brad yeah. The printing process is called sublimation. And so, unlike a tshirt, where it takes an image, and it places it on front of the fabric, this actually replaces the dyes in the fabric, which keeps it acoustically transparent. Lemonis one of brads best decisions was using the sublimation process in printing. This allows any image to be printed on the fabric. The fabric remains porous, allowing the sound to still be diffused. Youve now taken a functional product, and youve made it an artistic piece. What type of people do you sell to . Brad the audiophile, home theater, Recording Studio, but its not lemonis that sounds like individual use. Brad right. Lemonis what about commercial use . Brad commercial use, no. Lemonis brad doesnt realize that this artistic piece could now be used in any type of business restaurants, hotels, bars, office spaces, because now youve taken a really plainlooking product and turned it into a functional art piece. And where do you make everything . Brad in the shop side. Lemonis can you show me that . Brad absolutely. Lemonis okay. How you doing . Alex how you doing . Alex. Nice to meet you, marcus. Lemonis nice to meet you. Brad weve known each other since high school. Lemonis you guys are childhood friends. And what is your role in the business . Alex at times, i collaborate with brad. We talk about different Sales Strategies, different marketing strategies, or ill try to come here and manage. Lemonis are you fulltime . Alex not here. Im in the military. So i have, like lemonis thank you for your service. Alex im in the reserves now. So, you know, i get mobilized, and i go active duty for a stint. Also help pay the bills, you know, while we build this here, so. Lemonis thats interesting you say, while we build this. Who has equity in the company, besides you . Brad im 100 . Lemonis but do you see what hes saying . While we build this. Brad right. Yeah, definitely. Lemonis you dont find that very often. Brad i mean, its, you know its, you know lemonis how much did you put in the business . Alex like 5 grand. Lemonis thats a lot, by the way. Alex im my brothers keeper. So when im slacking, i hope you pick me up, and you gonna get the same love. Brad yeah. I mean, without them, i probably wouldnt be here today, so. Lemonis can you show me the warehouse . Brad sure. Lemonis okay. Brad so, its definitely humble. Lemonis is there any ventilation in here . Brad it gets hot. No. Lemonis no ventilation. What about all this stuff flying through the air . Its not exactly a super safe working environment. Brad i would agree. Lemonis cant store the raw goods. You cant buy them the right way to get the margins right. Brad i cant have a good flow. Lemonis not in this space. I dont know how these guys are actually operating what they call a manufacturing facility in just over 1,000 square feet. Theres not even enough room for machinery, Raw Materials, an assembly line, a finishedgoods area, a shipping and receiving department. I mean, were in a shoe box. Its virtually a garage. How you doing, sir . Im marcus. Joel joel. Lemonis joel, how are you . Joel hows it going . Man this is my younger brother. Lemonis oh, youre his brother . Joel mmhmm. Lemonis okay. Are you fulltime . Joel i live down in port st. Lucie, so i drive up here to help out. Lemonis do any of you work here fulltime . Alex no. Lemonis and do you pay them when they come . Brad not right now, no. I had three fulltime employees. You know, our first 2 quarters of the year were pretty solid. Summer hit us. We had a really bad summer in sales. And then, like, you know, we had guys here for 40 hours a week and only 20 hours worth of work to do. Lemonis i understand that, in the moment, it made sense for brad to let everybody go. There was no money. But you cant run a business with volunteers because the predictability of their schedule doesnt really line up with your requirement to deliver to the customer. What does this panel cost to make . Break it down for me in pieces. What does the back panel of wood cost . Brad maybe 1. 50. Lemonis how much are the interior guts . Brad youre looking at maybe 2. Lemonis how about the frame itself . Brad probably another 1. 50. Lemonis how about the fabric . Brad 5 per yard, half a yard, 2. 50. Lemonis and how much time does it take to make this for one person . Brad it should be like 15 minutes max. Lemonis and if you paid 12 an hour, thats 3 bucks. 10. 50 to make this. What do you sell it for . Brad 55 on that. Lemonis so sick margins. Brad yeah. Lemonis what is special about this panel . Sell it to me. Im here to buy it. Brad i mean, its. Nothing too special. Lemonis but why buy yours and not somebody elses . I mean, other people make this. Why not buy theirs . Brad the brand, the story. Lemonis whats the brand . Brad i mean, quality, aesthetics. Lemonis what makes yours different in quality than your competitor . Brad performance. It outperforms studio foam. Lemonis how do you know . Brad nrc testing. Lemonis what does nrc even mean . Brad absorption rating, yeah. I mean, in not sure nrc exactly. Lemonis alex, please kill me now. [ laughter ] anybody who decides that they want to get in business has to accept the fact that theyre a salesman. You have to be able to sell your company, yourself, your product, your service. Its obvious to me that brad has a unique product. But he cant sell it. And if he cant sell it, what the heck am i investing in . This is the reason youre not selling, because i think its uncomfortable for you. Can i spend a minute with alex, if thats okay, guys . Brad yeah. Lemonis what does this mean to you . What do you want out of this . What do you hope for . Alex my dream is to work here. Regardless if you decide to come in and, you know, partner with us or not, the doors are still going to be open tomorrow. And we still got to figure this out. Im in the reserves because we need capital. When im not on orders, i sleep at a friends house. Lemonis here in orlando. Alex no, jacksonville. I drive here every day. Lemonis two hours . Alex mmhmm. Lemonis and youre only doing all of that to get a check to send back here to put money in a company that you do not own. Alex im in too deep, mark. Like, i cant go back now. Lemonis thanks for talking to me. Alex youre welcome. Lemonis i appreciate it. There is no question that alex brings a level of commitment that is rare. Its hard to find. He makes financial sacrifices, time sacrifices, investing in a company that he essentially has zero financial stake in. How long have you worked with brad . Joel i mean, ive been around since he started in the garage. Lemonis oh, you have . Joel ive seen him go from, you know, nice apartment to eating ramen noodles, sleeping couch to couch, you know, just to keep this business afloat. Lemonis yeah. Hey, brad, where are you living . Brad here and there. Lemonis what do they call that, couch surfing . Joel yeah. Brad you know, i crash here sometimes, like lemonis here . Brad yeah, if needed. Lemonis i mean, you sound like youre putting every single thing brad allin. Lemonis youre allin. Brad like, ill do whatever it takes to keep the doors open, you know . Lemonis theres no lack of effort here, right . Can you grab your financials . Just want to see that together. Okay. 2012 is the first year of revenue. Brad right. Lemonis 80,000. 2013 . Brad roughly 160,000. Lemonis 2014 . Brad roughly 180,000. Last year was 280,000. And then this year, well do roughly 300,000. I think that the big thing to take away in the numbers is the growth. Lemonis holy [bleep] did you just sell me . That was actually that that was the first sales pitch i had all day. Margins are great, over 70 . And the net profits going to be 32,000 bucks. Brad yeah. Lemonis and how much cash is in the bank right now . Brad 7,000, and then we have another 5,900 coming. Lemonis receivable . Brad right. Lemonis what are your total payables . Brad probably about 30,000 in liabilities right now. Lemonis and anybody else you owe money in . Brad no. Lemonis alex . Brad no. Alex when we first started out, he was helping to buy table saws and stuff during the garage days. Lemonis did you give him money back or no . Brad no. I mean, he hasnt been recouped for that. Lemonis so you owe him something. Brad sure, absolutely. Lemonis and how much money have you put in the business since the beginning . Do you know . Brad i dont know. I mean, tens of thousands of dollars. Lemonis how much have you taken in paychecks . Brad i was getting paid 500 a week for a pretty short period of time. And then i havent been paid in 6 months. Lemonis yeah. When you sell everything you own to put it in the business, to try to make one idea work, i give you a lot of credit. I have a lot of admiration for you. Its emotional, isnt it . Brad yeah. I just dont like to show it, i guess. I pride myself on having the strength and willpower to keep something going that most people would have already folded on. You know, this has been, you know, the last 5 years of my life. Everything ive really done through my life has led up to this. Lemonis yeah. Its easy to go into any company, especially a smaller one, and find a ton of problems. But what you rarely find in a company like this is the level of commitment. It tells me a lot about the people. And as far as the product, i know theres potential. All right. I appreciate it. Well be in touch, okay . All right. Thank you, buddy. Brad enjoy the rest of your day. Lemonis thank you. [ thunder rumbling ] how you doing . Marcus lemonis. Brad how you doing, buddy . Lemonis how are you . Good to see you. Alex good to see you, also. Well . Brad well lemonis this place could definitely use some overtone, for sure. Brad yeah. Lemonis i wanted to get together with you to talk to you about what i was thinking about the business. And, you know, part of the reason, alex, that i wanted you here tonight is that i dont think the business can function without you. The two of you have sacrificed everything. Alex its hard. Im not scared to admit it. Yeah, i wake up thinking about security. You know, i know i should have a place to lay my head. Its embarrassing. Lemonis no. It shouldnt be embarrassing, because the reason that it exists is because of the sacrifice youve made to be an entrepreneur. I would say its the opposite of embarrassing. I would say im impressed. And thats why im sitting here today. Now, lets talk about business. You have a good idea. Theres a need for the product. This business could use it. So i know it fills a void. And the people around you are loyal. So im willing to make an investment in the business. Im willing to put up 200,000. Thatll go towards providing a wage of each of you making 1,000 a week, a reasonable amount of working capital to ensure that Raw Materials can exist and inventory can be made. And ill give you all the resources you would possibly need. But its a big risk for me. So id like to own 50 . And i want the two of you to share 50 . Brad so each of us would have 25 . Lemonis its not for me to decide. You guys work it out between the two of you. Brad to give up more than 50 , because really thats what youre asking me to do right now, thats a tough pill to swallow. Lemonis but youre asking me to throw a hail mary. And if i throw it, im only going to get 10 yards out of it. And im not willing to do that. I wont do a deal unless i have 50 . If your business is in trouble and you need my help, log on to. Brad to give up, you know, more than 50 , we created the ripple the doughnut in a doughnut in a doughnut. Right away, it was a success. I mean, it really took off. What people dont know is that it all started with points from my chase ink card. I bought the ingredients, utensils, even custom donut cutters. Wow all with 80,000 points. What will you create with your points . Learn more about the ink business preferred card. Will you be ready when the moment turns romantic . Cialis for daily use treats ed and the urinary symptoms of bph. Tell your doctor about your medicines, and ask if your heart is healthy enough for sex. 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Oh hello that lady. These houses yes, yes and yes. And dont forget about them. Uh huh. Sure. Still yes you can get it too. Welcome to the party. Introducing gigspeed internet from xfinity. Finally, gig for your neighborhood too. Thats a tough pill to swallow. And i think that what i bring to the table, in terms of this brand, is pretty substantial. Lemonis i wont do a deal unless i have 50 . Do you think you should have more equity than alex . What i want to know is what the two of you are going to share with the other 50 . Brad you tell me what you think is fair, and ill rock with that. Alex to be honest with you, i wont be a part of overtone as just an employee and not a partner, and i told you that. Im not coming in saying we should be 25 25 . But i know my work ethic. Im willing to go 40 10 . Lemonis youre giving him 40 up front . And youre taking 10 , and youre saying youre going to work. Alex watch me work. Dont forget about the people who built the house with you. Deal . Aight. Lets do it. Brad deal . Lemonis i have to respect the deal that the two of you made, cause its none of my business, but i dont agree with it. Alex [ laughs ] lemonis i need you to have more skin in the game. Im going to lower my number to 40 , and youre going to start with 20 . Okay . Do we have a deal . Brad i got a deal. Lemonis okay. We have a deal . Alex thank you. Brad thank you, sir. Im ready to go to work. Alex im ready to get to work. Brad yeah. Alex so much man. This is what i always wanted, you know . Im happy. Lemonis as hard as you work, ill be there with you, okay . Alex thanks, man. Have a good one. Brad thank you. Lemonis i got the sense from brad when we were in orlando that he really struggled with his sales process. So i wanted to take him and alex to namm, the countrys largest music convention, and see how they do at a live event. It just so happens that a company i invested in years ago, sjc drums, is presenting at namm this year. Mike whats going on . Lemonis let me introduce you to these guys. This is brad. Mike nice to meet you, dude. Lemonis this is alex. I told brad and alex to pack up some of their products, bring out some samples, and sjc would make room for them. Alex grab the easels, set them up. Im grabbing a panel. Mike is this the product . Alex yeah. Thats one of our panels. Mike wow. Ive never seen a sound panel in a studio with artwork on it. Thats really cool. Lemonis they could put any image on it. Mike thats insane. Lemonis anything. Mike thats crazy. Lemonis when people go to a trade show, its important to give them a very concise message about who you are and what you do and why you do it. And when you look at their standup poster, you dont really know anything about them. I dont see any story here. I would think that you were selling equalizer. Brad a console . Lemonis then i see it again here. Then i see it again here. Brad right. Lemonis do you have brochures . Brad um, let me grab that. Lemonis thank you for your purchase. Brad well, yeah. This is what wed include with a purchase. Lemonis but where is the pamphlet that tells people, you should consider this for your home or your business . Brad we dont have that right now. Lemonis its not unreasonable that i expected them to have something to hand to people that gives them the ability to buy something and call them back. Im going to let you guys sell. And i want to see how that process works, okay . Brad all right, cool. Alex how you doing, sir . Im doing good, chris. Alex, alex. Nice to meet you. We can put any image that you like on it, you know . Lets talk about man caves, right . Whats your Favorite Football Team . Yeah, chicago, right . Chris no, no, no, no. [ laughter ] lemonis there are some real issues here. Alex wants to tell a story. Alex man cave all day, right . You sitting there, watching chicago running. Lemonis but candidly needs a lot of focus. Alex you send us your dimensions. You call in. We speak to everybody. Everything is custom. Lemonis and you have brad, whos preparing for his nap. How you doing . I need people like you to give me feedback. What did you ask when you walked up . Chris what it was, what the product was, what does it do. Pictures kind of say, im selling speakers and equalizers. Lemonis thank you, buddy. Well see you soon. Chris yeah, definitely. Lemonis good luck. I want your honest answer. Do you think that youre properly prepared to sell . Alex uh, no. Brad youre definitely pointing out that we need to have a tighter pitch. Lemonis yeah. Its evident. We really are at ground zero. We have to start over. Im back in orlando this week, because i want to get to work with the guys on coming up with some new Sales Strategies and developing some new products. How are you . Im marcus. Joshua joshua. Lemonis nice to meet you. But i walk in, and i see a half a dozen people that ive never seen before. And theyre building panels. How are you . Taylor hi. Im taylor. Lemonis im marcus. Nice to meet you. Arianne arianne. Lemonis hi. When did you guys all start . I didnt meet you last time. Taylor this is our second day. Lemonis okay. Where did you come from . Taylor the university. This is basically an internship. Lemonis oh, this is an internship. So you guys are not getting paid. Taylor no. Lemonis like volunteer work. Taylor yes. Lemonis thats really nice of you guys. All right. Well, nice meeting you guys. Taylor nice to meet you, too. Lemonis well, hey, guys. Alex hello. Lemonis quick question. Where did all these people come from . Alex volunteers. Lemonis so are we running a nonprofit now . Alex no, we just got to get our orders out. Lemonis what orders are they doing . Alex theyre working on a order for google right now. Lemonis when was it supposed to be done by . Brad we initially gave them an 8 to 10 weeks, but its probably been about 12 weeks. Lemonis so youre late already. Brad yeah. Were a little bit late right now. Lemonis im just going to be honest with you. Theyre not skilled laborers. What assurance do i have that its gonna be done right, its going to be consistent . Alex if its a bad product, we dont send it out. Simple as that. Lemonis lets go in the shop and just sort of take a look at it, okay . So this is a finished product . Brad this would be a finished product, correct. Lemonis really . I mean, its totally uneven. Brad right. Lemonis i mean, look at it. Brad yeah. Lemonis theres gaps here. I got different tones and different seams. Brad well, some of that stuff actually plays into a unique quality for it. Lemonis i knew their process was a mess, but the idea of having college kids without a lick of training turning out product, well, we know what thats gonna look like inferior product. Im not putting my name on that. Its 12 weeks since google gave you the order, and were still sitting here with interns with no training making a product thats going to a fortune 5 company. Joe what you do, we can do. I havent heard, from a panel perspective, other than it will look snazzier, why its better. Why is it better . Art. It can be sculpted, bringing to life beautiful detail. Or painted in luxurious strokes. And in rare cases. Both. Latches onto youry finger so hard, its like shes saying i love you. Thats why aveenos oat formula is designed for your babys sensitive skin. Aveeno®. Naturally beautiful babies. Just like the people every business is different. But every one of those businesses will need legal help as they age and grow. Whether it be with customer contracts, agreements to lease a space or protecting your work. Legalzooms network of attorneys can help you, every step of the way. So you can focus on what you do and well handle the legal stuff that comes up along the way. Legalzoom. Legal help is here. baby crying fly me to the moon elegant music and let me play bell rings but with my back pain i couldnt sleep or get up in time. Then i found aleve pm. The only one to combine a sleep aid plus the 12 hour pain relieving strength of aleve. And now. Im back aleve pm for a better am. And were still sitting here with interns with no training making a product thats going to a fortune 5 company. Why dont the three of us just go chat in that back room . I dont know if the current arrangement is the right deal for me. I want to take this thing from zero to 60 today, and i just dont see the infrastructure for it. But i have a 75,000squarefoot manufacturing facility in pennsylvania. Its got skilled labor, printers, and every machine that you could think of exists there. What if you guys moved to pennsylvania . Alex [ chuckles ] uh. Lemonis i own a custom Design Business called precise graphix. They have everything that one could possibly need. Its going to actually give this business a shot to succeed. Brad you dropped a bomb on us. Alex he like, pennsylvania. Oh. Brad id be in. Im allin already as it is. Why would i not see this through . Lemonis alex . Alex im good. [ laughs ] i dont mind moving. Lemonis where are you sleeping these days . Alex a friend. Lemonis how about you . Brad same thing, with friends or here. Lemonis here, as in the building . Brad yeah. Lemonis fresh start. Brad fresh start. Lemonis so get packed up, and ill see you guys in a week. Brad all right. Lemonis . In pennsylvania. Brad thanks, marcus. Lemonis hi, brad. Brad marcus, we are about a mile away from precise right now. Lemonis are you excited . Brad im definitely excited. Its a little bit chilly here. Lemonis how long have you been driving . Brad about 17 or 18 hours. Lemonis all right. Well get you some water, and then well get to work. Brad sounds good. Lemonis when i met keith and dean back in 2015, the company was a far cry from where it is today. Like overtone, their process was a mess, their facility was inadequate, and their sales were slipping. But now theyve gone from 2 million back then to 15 million a year today. This new facility is a 9million, welloiled machine. And more importantly, theres plenty of room for overtone. I wanted them to have resources. I wanted them to have a design department, a manufacturing department. I really see, dean, you working a little bit more with them than anybody, because you bring so much creativity to the table. Dean right. Lemonis so lets get a group together and get outside. Woman here they are. Yay. [ cheers and applause ] [ laughter ] hi. Lemonis hey how are you . Brad doing good. Lemonis how you doing, my man . You didnt expect to see all this, huh . Dean dean. Alex dean. How you doing . Dean welcome to precise. How are you guys . Lemonis what do you think, guys . Alex [ laughs ] holy shoot, man lemonis this is one small part of it. Alex wow. Keith these are our rolltoroll printers. We can print the fabrics that you guys are putting onto your panels. Lemonis so this will be your area. We want to brand it overtone. Youre not employees here. You have your own company. Youre just using space here until you get on your feet and you can grow on your own. Alex im just ready to get to work. [ laughter ] lemonis i like that. When i met you guys in orlando, and you told me that you were sleeping on couches, the next step was to not sleep on a couch. It was important for me that you guys have a place to call home. Today, im handing the guys the keys to their new living quarters. I rented them a townhouse. I dont want them living on somebodys couch. Brad living room set up. Alex damn. This the master . Brad yeah. Alex ooh lemonis i wouldnt normally find new Business Partners a place to stay. But having their home life be stable will help them keep their eye on the prize. Brad thank you. Alex dang, man. I dont want to get all emotional and hug you. But, man, thanks. Oh, man. Lemonis were going to spend the next few days getting the offices set up, learning the ropes, and building out the jobs they already have, like the google order they couldnt fulfill. I want them to respect the process out here. Keith right. Brad this is our classic diffuser. But its now made here. Lemonis how long did it take . Brad it took one hour. Lemonis this would have taken you two days. Brad oh, yeah. More yeah. Lemonis one of the most important things that i wanted to accomplish in moving overtone to precise is expanding their manufacturing capacity. While the business isnt there yet, you have to get bolstered for it. Back in orlando, a group of 50 panels would take 50 manhours to produce, basically a little bit more than a week. Here at precise, with the machinery and the skilled labor, those same 50 panels will only take two hours to produce. And for me, that means increased capacity, reduced labor cost, and the ability to sell much more. How you doing, buddy . Joe marcus, great to see you. Lemonis how are you . We finally got a process in place. But as salesmen, brad and alex need some serious practice. So ive arranged a meeting with the ceo of music garage, a rehearsal space and a music store in chicago. Its up to them to convince him that he could use their product. Joe this is our acoustic kit room. Alex okay. Wow. Joe we have several studios above it. So if youre here, youre hearing other things, which is why we want to talk to you guys today. But one of the things i have to tell you is everything you see here, all the fixtures, including all the panels, we actually fabricate ourselves. Brad i mean, i think that we could really maybe bring something to life with imaging. Any ideas that you guys have joe so is your positioning more a matter of aesthetics or acoustics . Brad um, both. Joe okay. Help me understand better. Brad so, were able to put any custom image on the panel, and it still be functional. Joe so, are those junk compared to what you guys have . I mean, is this brad i think what joe is this d league, and youre the a league . Alex i wouldnt call it junk. But, i mean, i wouldnt call it junk. Joe i havent heard, from a panel perspective, other than it will look snazzier, why its better. Why is it better . Lemonis dean, do you want to raise your voice . cause if you want to raise your voice, i can raise my voice dean go [bleep] yourself. Joe i havent heard, from a panel perspective, having mplaque psoriasise is not always easy. Its a longdistance run. And you have the determination to keep going. Humira has a proven track record of being prescribed for nearly 10 years. Humira works inside the body to target and help block a specific source of inflammation that contributes to symptoms. In clinical trials, most adults taking humira were clear or almost clear and many saw 75 and even 90 clearance in just four months. 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Flo and jamie request entry. Slovakia. Triceratops. Tapioca. Racquetball. Staccato. Me llamo jamie. Pumpernickel. Pudding. Employee hey, guys home quote explorer. Its Home Insurance made easy. Password was hey guys. Its Home Insurance made easy. Other than it will look snazzier, why its better. Why is it better . Brad from a performance standpoint, were right up there with the rest of the industry. Joe youre right up there with the rest of the industry, or youre above the rest of the industry . Brad were as good as the rest of the industry. Joe am i getting the same as everything else, but just a little bit prettier . Brad an absorber is an absorber. Youre looking for 0. 95 to 1. 0 nrc rating. Youre looking for full absorption. You want a product thats going to perform. Were going to provide you with a highquality product thats handmade in the united states. In addition to that, were going to help tailor that design and customize it to any shape, fabric, highresolution digital print. Were going to help bring that product that only performed now to life to create an experience and environment for your customers that theyre going to want to talk about. Joe its particularly interesting to us because weve experimented that. Weve not been thrilled with the results. I think that might be an opportunity we can take a look at. Lemonis i got to be honest. Im impressed. With as hard as joe was with his questions, they were articulate. But more importantly, they were confident. Joe moving forward, i really see creating this room as a showcase for your product. Alex thank you so much. Brad joe, thanks for having us. Joe brad, thank you so much for your time. Alex i look forward to working with you. Lemonis im feeling like their ability to sell is heading in the right direction, giving me more confidence that they may be able to be okay if i put them in front of a big customer. I was nervous, quite frankly, before here that it wouldnt work. But im feeling good about it. So i have gotten you an opportunity to pitch for a worldwide contract for hard rock. Brad okay. Lemonis . Which includes their restaurants, their hotels, their casinos. Brad wow. Lemonis but in order for them to even be willing to move forward. Alex right. Lemonis . They want to see ideas. cause their comments to me were, we dont need a bunch of squares. So by the end of the day, youre going to show me one unique option. But were ultimately going to do a giant presentation. Alex okay. Lemonis all right. Thanks, guys. Brad cool. Thanks, marcus. Lemonis what i want these guys to do is to take the typical Acoustic Panel and come up with different ideas, different shapes, different colors, different sizes. Essentially, you know what i want them to do . Think outside the box. Alex so first, lets just start with our basic instruments. I think you should maybe do a basic guitar Acoustic Panel. Brad maybe a panel that has an image, but maybe we then introduce some actual real, you know, strings. Alex okay. Thats cool. I like that see . Now we talking. Brad yeah. Lets go. Essentially, what were able to do with an Acoustic Panel is we can print an image of a guitar with some sort of backdrop, whatever matches their interior design, and then we actually tie in guitar components. Lemonis so its a square . Brad well, its more than a square. Its like a shadowbox. Lemonis what i dont like is that youre just putting it on a rectangle. Alex right, right. Okay. Lemonis come on. I know youre better than this. So lets no more squares. Can you get me a silhouette that we could cut out . Doesnt have to be this exact one. But i want it to feel like this. Dean right, right. Lemonis giant. Dean right. Brad how giant . Lemonis well, i mean, i want to be blown away. Dean okay. Lemonis like, can we do it now . Dean ill get the crew together. Yeah. Lemonis you guys starting to get the idea of what im looking for . Brad yeah. Lemonis sick. Lets walk it down to the end. Well leave it like this. Look at that. Brad thats a big guitar. Lemonis what do you think . Alex thats beautiful. Brad i mean, to see it come to life, i mean, i wish i would have thought of how to do that originally. Its pretty badass. Lemonis we need 11 more of these kinds of goods ideas before we go there. Brad okay. Alex we can do it. Lemonis okay . Good job today. Alex good job, fellas. Dean all right. Hes pulling your sheets. Brad okay. Dean randy is writing your programs. Jess should have her image. Should be routing in, i would say, 10 minutes. Alex and i want to put led lights inside of here. Dean it doesnt say anything in there on lighting. Alex i want the hard rock to show through the fabric, cause i want it to illuminate. Dean bottom line, we dont do lighting. Alex just do what you got to do. Well fill it. How about that . Bro, whatever you say goes. Lemonis its been a week since ive seen brad and alex. And i wanted to head back to precise to see how theyre coming along with the product development. So what i want to see is the things for the hard rock pitch. Brad so, this is one here. Lemonis so this is the giant image . Brad yep. Lemonis and then you add these little cubes to it . Brad correct. Lemonis okay. Brad so this is basically made from the hdu carving material, so. Lemonis i think its visually great. Let me see the other nine things. Brad okay. So, this is an Acoustic Panel backing here. Lemonis and when is this going to be ready . Brad tomorrow morning, well have this back. Lemonis so this is number four. Brad okay. So, that one what this is is a curved pendant. Its not yet alex yeah. Its still back there. They still painting it. Lemonis where is this . Brad so, this one, we had a bit of an issue. But we can show you lemonis what about this one . Wheres this one at . Brad so this ones also waiting to come back. Lemonis i like the fact that you guys have done the work. And i like the creativity. I dont like the fact that its not done. Alex there was a miscommunication as far as james and deans interaction. Lemonis hey, dean. Come here for a second. Is this news to you . Dean no. The issue we had was with the lighting. James we spent 1,400 ordering leds. Dean i told you guys from the beginning, do not put lighting in. This is not a light shop. You guys insisted on putting a product in that i told you we do not do here. Alex yall need to figure that [bleep] out, cause we got a job we trying to get done. And im trying to get this contract so we can make some money. Dean whoa, whoa. Back up. Back up. Did i say, we dont do lighting, . Alex dean, do you want to raise your voice . cause if you want to raise your voice, i can raise my voice, okay . cause i can get loud, too, buddy. Lemonis dean, dean, dean. Dean i dont need thisu alex youre right lemonis dean, dean. Dean [bleep] you. Lemonis dean. Dean [bleep] you. Where is brad and alex . James they left to go to the bank. Lemonis everybody here working is working for those two guys. And theyre not here. I mean, this things supposed to be in 45 minutes. Alex dean, do you want to raise your voice . latches onto youry finger so hard, its like shes saying i love you. Thats why aveenos oat formula is designed for your babys sensitive skin. Aveeno®. Naturally beautiful babies. [ intense music playing ] ] its here, but its going by fast. The opportunity of the year is back the mercedesbenz summer event. Get to your dealer today for incredible onceaseason offers, and start firing up those grilles. Lease the gle350 for 579 a month at your local mercedesbenz dealer. Mercedesbenz. The best or nothing. Pain is sometimes in my hands, be a distraction. Right before a performance especially. Only aleve has the strength to stop minor arthritis pain for up to 12 hours with just one pill. This is my pain. But i am stronger. Aleve. 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Its a new kind of network. Xfinity mobile. To raise your voice, i can raise my voice dean go [bleep] yourself. Alex youre right lemonis dean, dean. Dean [bleep] you. Lemonis you need to take it down a notch. Everybody heres working very hard to get your guys job done. And you just showed your ass. You guys do have to remember, whether you like it or not, you are still a guest in their house. Alex but if you gon dish it out, you got to take it. You know how it is. Lemonis i need you to go apologize to him, all you guys. You need to go apologize to him. I have a Good Relationship with dean. And he went out of his way to help these guys succeed. And for them to disrespect him was unacceptable to me. Alex i just want to dive in, dean. I apologize about that situation that just happened. Lemonis dean, this is your building. Youre my partner. That will never happen again. Alex its like a big brother to us, man. He took us under his wing, took us out to eat. Its just we passionate. And at the end of the day, i want to thank yall, because my life is riding on this. Lemonis we get it. We get it. But so is ours. Alex yeah, so. Lemonis okay. All right. Lets get back to work. Alex can you put an image on a diffuser . Brad i mean, the color, we could definitely stain. Alex thats dope. Lemonis there are just five days to go before the hard rock pitch. And brad and alex, theyre racing to get everything done. Brad what you want to kind of test is actually the way the sounds interacting with the room. Lemonis in order for me to be comfortable with taking these guys to my relationship at hard rock, i want to make sure that every product we take is tested before it goes. First, i wanted to test the sound without the Acoustic Panels. It was in the 90s. Brad well, anything over 90 for any extended period of time is damaging to your ear. Lemonis then we filled the space with some of the products we made specifically for hard rock. [ music playing ] where should it be . Brad a 5 to 10decibel reduction. Lemonis so it should come down to like 85 . Alex that [bleep] turp. [ laughs ] lemonis todays the day that brad and alex are going to present their products to hard rock. Everything for this company rests on this presentation. Where is brad and alex . James they left to go to the bank. Lemonis go to the bank for what . James to get the money to pay people. Lemonis so they left you to solve everything. James yes, sir. Lemonis everybody here working is working for those two guys. And theyre not here. I mean, this things supposed to be in 45 minutes. Nothings done. None of the stuff is actually built. I feel like im going to be totally embarrassed. James putting the t wall together right now. Itll probably take about 45 minutes to get everything put together. I didnt know lemonis where are they . I really want to know where they are. Does anybody know where these guys are . cause i cant imagine it takes an hour to change, unless theyre getting dressed for their funeral. Where you guys been . Brad we had to go get haircuts. Lemonis you had to go get a [bleep] haircut . Brad you needed us to be presentable. Lemonis so you had no time. Brad i had no time. Lemonis . Friday, saturday, sunday to get a hair cut . Supercuts, hair salon, theres no place other than coming to orlando the moment of the presentation to get a haircut . Get the goddamn place built. For exclusives, extras, visit theprofit. Cnbc. Com. Will you be ready when the moment turns romantic . Cialis for daily use treats ed and the urinary symptoms of bph. Tell your doctor about your medicines, and ask if your heart is healthy enough for sex. Do not take cialis if you take nitrates for chest pain, or adempas® for pulmonary hypertension, as this may cause an unsafe drop in blood pressure. Do not drink alcohol in excess. To avoid longterm injury, get medical help right away for an erection lasting more than four hours. If you have a sudden decrease or loss of hearing or vision, or an allergic reaction, stop taking cialis and get medical help right away. Ask your doctor about cialis. I put everything into my business. And i had all these points from my chase ink card. So i bought ingredients, utensils, even made custom donut cutters. Wow all with points. Thats how i created the ripple the doughnut in a doughnut in a doughnut. Suddenly its everywhere. I mean, it really took off. What will you create with your points . Learn more about the ink business preferred card. What will you create with your points . James its finna get done. Its gonna get done. We finna make it happen. Like, it is what it is. Its just, we got to do what we got to do. Lemonis all right. Lets get going. Got 25 minutes. Alex game time, fellas. Lets go. Lemonis got 15 minutes. Thats it. So, were going to meet with joe emanuele, the Senior Vice President of design, construction. All the projects that happen across the world go through him. By some small miracle, everything actually got put together. Okay. Everybody in their place, please. Unfortunately, were about 45 minutes late. Im nervous. Thank you very much, by the way, for your patience. Joe youre welcome. Lemonis i apologize. Okay. Want to introduce you to joe emanuele. Joe how are you . Brad im doing well, joe. Joe welcome to hard rock. Alex how you doing . Alexander murrell. Nice to meet you. Brad thanks so much for having us. Its been awesome being able to really see our products come to life in your facility. Joe who helped you with the artistic imaging of this . Do you have people on staff . Brad yeah. We have a full design team thats awesome. Alex and theyre good. Brad yeah. Theyre really great. Joe how many people are in your staff . Alex we have a total of 80 employees. Joe excellent. So, these are all made in your shop . Alex yes, sir. Brad yes. Everythings made in our facility in allentown, pennsylvania. Joe so its all americanmade. Brad i mean, they really do a fantastic job. Definitely highquality. Lemonis you guys want to start from the front door . Brad what youll notice is that every piece that we have displayed, not only we tried to fuse it with some artistic elements but also make it functional, so these art pieces that you see on the wall here, this piece was designed as a backlit curved pendant panel. We can customize this not just to be the hard rock logo but any silhouette of an iconic artist or musician. Joe oh, i think its interesting, you know, cause its actually a feature instead of just an Acoustic Panel. Brad youll actually see some pretty cool products that we have back here. Here is our threedimensional artistic diffuser. Its been custom routed out to create this rolling keyboard. Joe mmhmm. Brad the multidepth surfaces that you see here, again, breaking up a flat surface to kind of break up sound energy. Joe its very creative. Alex this is one of my favorite concepts we came up here, cause its a diffuser and a panel all in one. Joe oh, wow. Lemonis joe, one of the things that attracted me to this company is they can actually print this image on here. Joe excellent. Brad so, here is our polygonal diffuser. We want to kind of create an abstract, artistic element to it. Joe excellent. This is one of my favorites so far. Alex youll see here, with this shadowbox, led lighting. Brad to have this above a bar or a tabletop, its going to allow it to break up any harsh reflections. Joe it looks excellent. Lemonis i couldnt have asked for a better presentation. I was even shocked. Joe in new york, therell be a 450room hotel. Down below, were going to have a cabaret. So we also got to understand, we have rooms above. So i offer you to come down and acoustictreat this space so that we dont have the sound thats going to interfere with guests. Brad awesome. Well, we would definitely love to do business with you. Joe exciting work. Congratulations, gentlemen. Lemonis thank you for the opportunity. Joe thank you. Lemonis im going to tell you something right now. That was the best sales presentation that i have ever been a part of. Two kids from orlando proved they can make a presentation to the biggest music empire and knock the cover off the ball. Brad has shown a commitment and a development of new products and new ideas. But most importantly, ive seen his confidence really grow. I will leave you guys here today feeling like i made the right decision in investing in the two of you. Alex, on the other hand, has truly proved that hes worth his weight in gold. As far as im concerned, hes more than earned his equity. Good luck. Ill see you soon, okay . Brad all right. Lemonis for a business that did a little over 300,000 last year, its my expectation that they do well over a million this year. As far as im concerned, overtone has a very bright future. Alex oh, man. This should be good. Okay, leeza. Were ready for you on set. Thanks, guys. Im walking to set with our ladies. Were gonna do a last, final mike check. Of course. All right. Have a good show, everybody. Female announcer the following is a paid presentation for dr. Denese skinscience. Male announcer and now the exclusive premiere of winning the wrinkle war, examining how powerful agerenewing and youthbuilding ingredients can actually deliver incredible results like these in just 14 days. Female announcer and transform your skin like this in only 60 days. Male announcer but first, lets join reporter and Emmy Awardwinner leeza gibbons. [ cheers and applause ] hi, ladies