Transcripts For CNBC The Profit 20160921

But also just to stay healthy and the best that i can be for my family. I was doing a lot of training to stay in shape. Keep going, keep going. When you do highintensity workouts, you need the right gear to protect you and prevent injury. Man how many orders do we have to do tonight . Drake 100. As usual. [ laughs ] this company is growing faster than i ever thought it would, and we cannot keep up with the demand. We believe in this so much that my husband left his fulltime job so that he could take on the company full time. Push, push, push we need to form a Strategic Partnership with a shark. I know that applying the years of dedication and determination that ive learned in the service can really make this dream a reality. Hi, sharks. My name is ashley drake, and you all of you need to get a grip. The natural grip. Im seeking a 100,000 for 20 equity in my company. Do you want your hands to look like this when you get done working out . No nobody does. And my product prevents this problem. Yes, there are other handprotection devices on the market. Theyre leather, theyre cloth, theyre nylon, and they dont work. And do you know why . Because they slip off your hands, theyre bulky, and they hinder your performance in the gym. Not the natural grip. We are the only custom hand grip on the market. Our grip is based off of your ringfinger size. And we are the only reusable tape grip. So let me show you how it works. One of our sponsored athletes, Danielle Sidell, will now perform the clean and jerk. She has just 165 pounds on the bar, no big deal. But a lot of people dont like to wear grips during this because they feel like they cannot have proper control of the bar and get it over the head safely. Man wow. Danielle doesnt have that problem. Greiner wow. There you go. Good job, danielle. Impressive. So now shes going to do some bar muscleups. Now, bar muscleups are a very complex movement. What happens is that their hands start to rip and tear open so they have to drop from the bar. Not danielle. In fact, shes able to go from the bar muscleup straight into kipping pullups without any problem. That is not typical. Yeah, you think . Why . Because her [ laughs ] well, because of her hands. Thats why. Because theyre protected, and she feels safe on the bar. So i have some custom grips for you. Are you saying if kevin put that on, he could do everything she did . I mean, im not guara you know what i want you to do . Go beat him up. [ laughter ] robert, you have the custom Danielle Sidell natural grip. Lori, pink. I mean, what female doesnt like to work out in pink . Kevin, this is the color of your soul black. [ laughter ] oh, yeah. Daymond, back to your fubu roots red and black. And mark i mean, should i say it . Thank you. Yeah. Herjavec ashley, how do you put them on . You just put them over your ring finger and your middle finger. And then how does it attach . Is there a strap that goes well, you can attach it with our custom natural grip goat tape, which well sell you for 7 a roll. I like the upsell. Yeah, thats what im talking about. Or you can you can attach it with your own wrist wraps. So what i want you to do is, i want you to put give in the grip. So you see how you kind of arc your hard like that right there. Okay. Feels really good. Mmhmm. Its very flexible. Are you coming up here with me . Yeah, ill come up. Ill try it. I see a hernia. Easy. There you go, robert. Good job, buddy. You did better than i do. Drake good job. [ applause ] oleary there you go. How do your hands feel . This is really good. The grips are amazing. He can go all day. Drake thats why sales are so good. Cuban thats impressive. Good job. John good job, rob. All right. So, sharks, you can rip, you can tear, you can bleed all over the place, or you can get the natural grip. So whos ready to stop the pain and see the gains . What are your questions . Oleary well, questions are about money. So, you put a value on this for 500,000. That means you must have some sales or youre crazy. Which one is it . I have sales. So, the natural grips only been in existence for a year now, and we have 178,000 in sales. Good for you. Thats good. What was your fulltime job . What did you do before you did this . Okay, so, my fulltime job is im activeduty army. Wow. How did you even get here . John yeah. What why this . Why did you create it . I started crossfit in 2012, and i started ripping my hands, and i was so devastated, because when you rip your hands, youre out of the gym for at least three or four days while you heal. So i tried to find something to fix the problem, and none of it was working. My husband got sick of hearing me complain about it, and he said, i think i can make you something thatll fix this problem. And we didnt know it then, but the natural grip was born. Im curious. Why dont the other products work . cause there are a lot of other products. So the other grips are leather, so theyre bulky. Theyre nylon or cloth, so theyre slick. So whats proprietary about yours is the material. No. Whats proprietary about mine, and what i have a Patent Pending on, is the method of a reusable tape grip based off of ringfinger size. What what material is this . That is 100 cotton adhesive material. How much are you selling these units for . So, right now were on a distributor model. We sell to distributors for 10 a unit, and then they resell it for 17 a unit. How many units have you sold now . Ive sold 13,000 units. What does it cost for each package . So, each unit costs me 4. 43 to make. 4 of the 4. 43 is labor. Are you making them . Like i found subcontractors stayathome mom, highschool kids, retirees, people that needed work. And i said, i will train you. Take my material. And i will pay you by the piece when you drop off. I own the numberone crossfit in the world, which is on fifth ave. Is your market purely just crossfitters . Is there a market outside of crossfit . Absolutely. Why . Power lifters, olympic lifters. I have motorcross guys that are buying this product. Yeah, i could see that. Greiner i think youre amazing, everything youve done. You came in, you know your stuff, you have a great entrepreneurial spirit. For me, though, i have to be passionate about everything i invest in, and im not feeling the passion on this one. Im out. Thank you very much. Herjavec so, ashley, your problem is you need the money to build inventory to fill demand. To manufacture this more efficiently and to to get more of them to build inventory so when i get the orders from my distributors for thousands, i can fill it. Right now, they wait. Whats the turn whats the turnaround time now . With the current 6man staff, i can do 3,000 units a month. Wow. Thats a major constraint to your business. I admit you have sales. Somethings working. But for me, i cant get excited about it because of how vertical nichey it is. Im out. Thank you. Ashley, two years from now, three years from now, how big is this, what are the sales, what does it look like . I i believe if we can keep up with demand, we will gross 400,000 in in sales this year. But in 2015, if we can keep up with the demand, we will we will hit 1 million in sales. Why . Because the industry im targeting to right now is growing. I have a product that wears out that youre gonna need it again, then i can expand outside of crossfit. I dont think you want to expand outside of crossfit. Thats not the opportunity. The opportunity is adding additional products that leverage your credibility and the trust that youve developed. Hes so wrong. Iim right. Trust me. I built it for the crossfit community, but the fact that it could help other people out there, im open to that. Im solving a problem, so if someone else is ripping their hands, lets solve that problem. Right now, though, lets deal hoorah lets deal with this right. This that we have going on. You are one motivated cowboy. Thank you very much. Youre not wasting your time in shark tank, i must say that. I mean, the fact that i was able to get here in this small amount of time. Youre amazing. All right, somebody give this woman 100,000 and get her out of here. Yeah. Whos in again . Me, you, and robert. Im not gonna fall for your crap this time. Herjavec yeah, you know what . I do this every time. I get impatient, and then cuban comes in in the 11th hour, so im just gonna sit here and wait. Oleary why dont you declare, mark . Showdown at o. K. Corral. Is it a professor who never stops being a student . Is it a caregiver determined to take care of her own . Or is it a lifetime of work that blazes the path to your passions . 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Robert, you gonna make an offer . Just just thinking. Whats marks famous line . Im just thinking. Well, make an offer. Im dying of old age. Cuban i dont care what these guys do. But i like what youre doing. Obviously, you deserve so much credit. I see that youre trying to keep up. Thats fine. But what i didnt see was whats next, right . What i was hoping to hear was, after this product, then theres the tape. After the tape, theres this, then that and this so that we can grow it into something enormous. And so for those reasons, im out. Thank you. Okay, ashley. So, we all know im the sporty shark. You have tremendous credibility, and youre a great operator. Every business ive invested in on shark tank that had a great operator has succeeded. Ill give you 100,000 for 30 . Hey, there and i am with you 100 on the strategy. Hoorah. Lets go. [ chuckles ] i got it. I think you i think you need more than just the money. I know robert has a couple connections, but obviously im in this space. So im willing to go in 100,000 for. 40 . Ooh. And im a partner with the only person that can put reebok on the boxes. Its not a reebok sale. I mean, what youre doing today is what you need to keep doing. And im im very thankful for both of those offers. I have a manufacturing issue. I dont need more fancy people wearing my grips cause i cant make them fast enough to sell to the stayathome mom right now. Ive been manufacturing since the day i was born. I actually took my umbilical cord and made it into a belt. Okay. So dont worry about that. I can help you with the manufacturing. Ill tell you what. Im gonna sweeten my offer. Im actually gonna give you more. 125,000 for 25 . Ill give you the 100,000 for 33 . I know the whole community. I know what its about. And i know what needs to happen for the manufacturing side before we go anyplace else. And im dying of old age. You have to make a decision. What do you feel in your gut . Um, i feel in my gut that daymond, youre very wellconnected and you know the industry, but ive been living the grind for a year, and hard work, energy, and effort i only get less than four hours of sleep, honestly. And i feel like robert can help me get there, and i want to do a deal with you. Lets do it. Cuban congratulations. Oleary oh. Greiner congratulations, danielle. Didnt see that coming. That is a big mistake. Greiner congrats. Thank you. [ giggles ] love it. You know, if that didnt work, i was gonna challenge you to a chinup contest, and then just leave it at that. She just partnered up with a cybertheft guy. [ laughs ] no, no. She partnered up with a sporty shark. Im so happy for you [ laughs ] drake this opportunity for my husband and our 3yearold, its gonna be lifechanging, you know . Its just im just so thankful for it. And, like, hard work, it pays off. [ woman shouts ] [ all shout ] were at the white house today. Yes, shark tank in the nations capital. John here they come. Paige, ashley, rob, welcome to the white house. Welcome also joining us today are activeduty and veteran entrepreneurs who made deals with us on shark tank. This is big time for all of us. Were at the white house today because shark tank has been invited to participate in a champions of change event that celebrates veteran entrepreneurs. I am so excited to be here. Why dont we go check it out, all right . All right. Lets go do it. Ladies and gentlemen, valerie jarrett. [ applause ] the president has said again and again, we must support our veterans as they transition from protecting our country to leading our country in so many ways. Oleary were here to honor veteran entrepreneurs and also provide our own advice to those that aspire to become entrepreneurs. Oleary many of the attributes that youre trained at are very useful in business. Leadership is one of our best traits that we bring as vets. I look for desire, drive, honor, and the ability to solve problems. For us, it was all about just finding what we were passionate about and running with it. Dont start a business. Find a problem, solve a problem. The business comes second. These vets already have the tools and the determination to succeed. All they need is a little guidance, but they know how to win. As these guys come back from the battlefields, its important to show them that their unique skill set can be applied to starting their own business. Sometimes, they just need to be shown the path. Man one more round of applause for this team up here. [ applause ] [ indistinct conversations ] oleary this is the epicenter of freedom in the world, of capitalism, of the american dream. With shark tank and the white house working together, we can inspire a whole new generation of entrepreneurs to make our economy grow even faster. Our veterans are some of the most talented and Creative Leaders in our country, and its no surprise that many of them go on to lead businesses of their own when their service ends. So my husband and i are thrilled to celebrate veterans Small Business week with all of you at shark tank. Now, throughout the country, were connecting veterans with workshops, resources, and Training Programs to help them launch and grow their businesses because we know that joining forces with veteran entrepreneurs isnt just good for their bottom line, its good for our entire country. So to all of our veterans on shark tank and all across the country, we want you to know that weve got your back. Narrator next into th using 60,000 points from my chase ink card i bought all the framework. Wire. And plants needed to give my shop. A face. No one will forget. See what the power of points can do for your business. Learn more at chase. Com ink justice is spelled box. 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I have to go wherever the work is. Trains with innovative Siemens Technology help keep cities moving, so neighborhoods and businesses can prosper. I can book 3 or 4 gigs on a good weekend. Im booked solid for weeks. It takes ingenuity to make it in the big city. E tank im booked solid for weeks. Is a business utilizing mans best friend. Hi, sharks. My names lori morrell and im from columbus, ohio. Im the owner of priority 1 canine. Im here seeking 75,000 in exchange for 15 of my company. Training a dog takes a lot of time and patience, but it all pays off in the end when your best friend is there for when you need him the most. Hey, lady [ dog barking ] like maybe when your safetys in danger. Do you have any money . Give me your money i know you have money. Give your money herjavec whoa whoa oh, my god [ speaks dutch ] wow [ dog barks ] i want that dog. [ lori speaks dutch ] wade hey, sharks. How you doing . My name is wade morrell. Im loris husband and the coowner of priority 1 canine. We train and sell the worlds finest canine bodyguards for personal, home, and family security. Lori youre probably asking yourself who needs a personal canine bodyguard . The answer might be you. The average Police Response time in america is 7 to 10 minutes. Thats 7 to 10 minutes that you just cant waste. We handselect and train each canine to meet our clients individual personal security needs, whether it be protection from carjacking, perimeter security, or personal security while at home or away. So, sharks, which one of you would like to team up with us and become a part of the most elite canine Security Company in the country . [ dog growls ] oh, my god. [ lori speaks dutch ] herjavec lori, that was so cool. But for me to really get it, i need to see the demo again. Can kevin put on the clothes . [ laughter ] what language are you speaking to the dog . Lori dutch. Herjavec is she friendly, or is she so tightly wound that she cant be a family pet . Lori oh, no. All of our canines are family pets. They live in the home with with the family. Why is she staring at him so intently . Shes in protection mode right now. For you . Yes. Thats very interesting. I would like to excuse her so we get back to the the nittygritty of things. Okay. All right. Roxy [speaks dutch] wow, thats intense. Herjavec that is so impressive. Thats a very tightly wound animal. Almost a it is a weapon. Can you do the same thing with, lets say, a chihuahua . [ laughter ] is it only german shepherds . Wade no, we we specifically use about three or four different predominant breeds the belgian shepherd, like you saw today, or the belgian malinois, the dutch shepherd, and the also the german shepherd. We actually handselect the dog thats gonna meet your individual needs. We come to your house, we see how you live. Do you have kids . What do you want to use the dog for . Walk me through numbers. I need a dog. What do you charge me . We have three different training packages. We have a level one, which is a 20,000 training package does that include the dog . That includes the dog, yes. A level two, which is a 30,000, and then a level three, which is a 40,000 package. And whats the difference . It goes on the the amount of training thats put into the dog. So the basic level one dog would be a dog that, if someone was to come to your house, ring the doorbell, the dog would go to the front door and bark and look like a threatening dog. Level two, we start going into higher levels of training if youre a jogger or if you want a carjacking scenario placed into the dog. Once you get into a level three dog, you get the full shebang. You know, im curious about your background, because you feel to me like maybe army, s. E. A. L. S, something. Yes, maam. Im a former United States marine. Ive been a Police Officer for the last 14 years. S. W. A. T. Teams, Police Departments all over the United States request me to teach them how to do this with their dogs. And, lori, are you involved, too . Yes, i actually came from corporate america. But i came home one day, and i told wade i said, you know what . Ive always wanted to do something with animals. And he goes, go for it. How many dogs did you sell, or whatever the term is, last year . Cuban were placed last year . How many dogs have you placed so far . Weve trained and placed 11 dogs so far. This year . Wade in the last year and a half. Lori in the last year and a half. Yes, sir. What are your revenues . Its about 150,000, and we made about 75,000. The inherent problem here is scalability. How do i turn this into a multimilliondollar business . I think thats very, very challenging. This is such a perfect thing for you. No, its like, dog that rips someones no, i like that part because i could just say you know, cubans competing with me on a deal, i just send the dog over. Yeah. Greiner mmhmm. Thats it. Wade i dont mean to interrupt you, sir, but if we do 20 dogs a year at 40,000, thats 800,000 a year. Ive never been a rich person. I probably never will be. Thats plenty of money to me. That is a fantastic living for you. But even at 800,000, as an investable business, its very, very difficult to scale that kind of thing. If we 9 nine dogs a month, 72 dogs a year. Yeah, but, lori, heres. Were looking at 2. 4 million. Yeah, heres the challenge. Its you. Its such a handson type of business. A weapon like that is highly, highly trained that needs people like you to constantly retune it. And we do that. Yeah, actually, thats but again, it goes to my point. Its you. I dont think you found an investor in me today. Perhaps a customer. Im out. If you got this up to 1 million in sales, which i think you could. Yeah. Its not really interesting for an investor. We have different opportunities to put our capital in may different directions. We look for unlimited scalability. Ii dont see it here. Im out. Im sorry to hear you say that, kevin. We really need a partner to help us here. Were not i just i just been a marine, a Police Officer, and a dog trainer my whole life. I need somebody with that little bit of extra business sense to help us take this this business to the next level. Youre right. Maybe it wont be a 5 million or 10 million company. Maybe we do 2 million. But how but you may get to 2 million on your own, and thats a great living for you guys. Cuban theres different types of investments. For some, they just need the cash, right . And for others, they want contacts and expertise and mentoring. Contacts, expertise, and mentoring is expensive from our end, and so when we talk about getting to 2 million relative to our time, its not enough. Its gonna take more time than the reward would be, and for those reasons, im out. Thank you, sir. Appreciate it. Thank you. Greiner you guys are really impressive. I could tell the minute you walked in you had a military background. You called everybody sir constantly, kept your cool. I think to the point the other sharks are saying is you dont have to scale it really huge. If you make a great living off it, thats what you need, and i dont say that very often. It would be hard for us to make a lot of money from it or to be able to contribute to you. For that reason, im out. But i see you as winners. Thank you. Thank you, maam. I appreciate that. Daymond, youre a huge dog lover. John i am. And if you can come over and teach little blake and spartan to pee on the weewee pad, i would say so many things. His chihuahua. Done. Im not sure those are dogs. They are. Theyre little hot dogs. So im a product guy, and, you know, manufacturing and distribution, licensing. I dont think i can help you in that service. You can. You can. You can absolutely help us. But i cant turn your business into a big business where i can get actually a return on my capital. Im out. Well, thank you so much for your time. I really appreciate it. This has been an absolutely awesome experience for us. Congratulations on your success. You guys have a great business. Great job. All right. Thank you. I want the killer chihuahua to take him out. [ laughter ] greiner good luck. Cuban congrats, guys. Wade thanks. Appreciate it. That is so your business. Oleary are you kidding . If that was around with young kids and it just had a bad hair day, it would eat somebodys head. [ laughs ] wade our goal was to come in and show the sharks a different type of business, kind of blow their doors off. But, unfortunately, they didnt see it that way. Little bummed. And disappointed. Yeah. Yeah. With dand bold styling to to stay ahead of the curve. The lexus rx, rx hybrid and rx f sport. This is the rx, elevated. This is the pursuit of perfection. 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Still gonna floor you. It may be called endless. But that doesnt mean itll last. Of being there for my sons winning shot. That was it for me. Thats why im quitting with nicorette. Only nicorette mini has a patented fast dissolving formula. It starts to relieve sudden cravings fast. Every great why needs a great how. Every great why [ clock titime. ] you only have so much. Thats why we wanna make sure you wont have to wait on hold. And you wont have to guess when well turn up. Because after all. We should fit into your life. [ laughing ] not the other way around. [ clock ticking ] narrator next up is an entrepreneur with a better version of the modern man bag. Hi. My names aaron tweedie, and im from front royal, virginia. Im here today seeking 200,000 for a 29 stake in my company, manpack. The manpack is a slingstyle vertical messenger bag designed by guys, for guys. You know, 40 years ago, men carried nothing more than a money clip, but times have changed. On average, guys now carry 4. 5 pounds of stuff, things like keys, cellphones, tablets, energy drinks. Point is, guys need to carry stuff, and we have very few options. We have the backpack, the briefcase, the traditional messenger bag, and im sure all of you remember the fanny pack. I have designed a superior product that i call urban tactical. You can wear this thing three different ways. First way is bandoleer style. If you need to take it off quickly, it has a quickrelease clasp. A chestmounted utility pocket for your cellphone with a magnetic button closure. Line it up, locks itself shut. Three rows of molle for tactical gear, and a collapsible beverage holder. When you need it, its there. [ laughs ] when you dont, it folds up not the collapsible beverage holder [ greiner laughs ]. It folds up and out of the way. To get into it, you dont need to take it off. Just spin it around and open it up. Plus, you have auxiliary pockets for things like your wallet, loose pocket change, keys. Now, if youre someplace where youre gonna take it on and off frequently, you can throw it over one shoulder. Notice how the weight still hangs over your lower back due to the ergonomic design of the strap. [ laughs ] and if youre in the city on the metro, you can wear it reverse, keep your possessions in front of you and safe from pickpockets. The Mission Statement of manpack is to make men more prepared, because a prepared man is a better man. With your support, we can turn the manbag market into the manpack market. Thank you for the opportunity to present, and id be happy to answer any questions. Herjavec aaron, whats your background . Get it, baby. That was really good. Thank you. Are you whats your background . Are you a designer . Uh, no. I built my first house when i was 19, and i was in fort benning, georgia, when i was 17. Were you in the army . I was. You know, when you first walked in, i looked at it and i thought, oh, another knapsack for guys. Whatever. But you definitely wowed me with the utility of it. Can we see them . Can you hand can we take a look at one . Sure. Yes. For you. Thank you. Here you go. Oleary give me the black one. Thanks. You get the xl. Yeah. Herjavec yeah, he needs the xl. [ laughs ] herjavec thank you, sir. Appreciate it. Have you sold any of these . Tweedie i have. I have. Greiner what are your sales . John what are your sales . Okay. So, last year, 76,000. This year, were at 65,000, year to date. Greiner is that online . It is. What do you think youre gonna do this year . 145,000. What do you sell them for . 59. 95. What do you make them for . Greiner what do you make them for . They cost, right now, 22. 05 a piece. So this product requires an explanation, cause its hard to differentiate it against anything else. Thats true. You have to educate the consumer because this is an emerging market. Bags are emerging market . This is the millennial version of the murse. [ laughs ] but its not right. Its not a purse, its not a backpack. Its a murse you know what its a man its a manpack. Herjavec but, aaron, heres the concern. Sure. Okay. When i was europe last summer with my family. Right. I had a similar bag, and i wasnt ashamed to wear it in public because every other guy in europe had one. Exactly. When i came back here, i put the same thing on, i didnt make it one block down the street, everybody was laughing at me. You know, it greiner but thats not a murse. Robert, i dont think they were laughing at you for that. You know, a couple of things. One, its not a murse. When you see the guys that i sell to, the secret Service Agents and military personnel and lawenforcement personnel i never laugh at somebody with a gun. Right. Exactly. Well, lets go to the real numbers. How many did you sell last month, online only . Probably like 40. Thats you know, i mean, its not good. But i started this with 5,000. Ive been doing a lot with next to nothing. Why do you think the companys worth 700,000 . Okay, um, 50,000 for the design patent, which we but what did you get the design patent for . For this model. Like, what a bag with a strap that has so many pockets . Greiner just the look of it. Its just the look of it. What else are you adding to the value . A multiple of sales for two years being the 145,000 projection. 18,000 intellectual property, that being the bank of youtube commercials that ive created. Theyre really funny. You should check them out. [ laughs ] youre putting a hard value on those . Value is a matter of perception. Yes, it is. And were on if were on an island and you have a bar of gold i have a cheeseburger, whos rich . Ill take the gold. Okay. Im gonna get in the plane and leave the island. [ laughs ] john lets go robert, hold on. Are we done . Are we done with all the numbers . I was just nno. Um, okay, and 200,000 in good will. And 200,000 in good will. [ laughs ] oleary if i gave you 200,000, id have to own about 260 of the company. About that. cause you have very small sales. Thats the reason im out. Im just a disciplined financial investor. I understand. Cuban i kind of agree with kevin. I think this this is a hard business to invest in. I think youre a hustler, and youre a great salesperson. I just think its hard for you to scale, which makes it hard to invest in. And so for those reasons, im out. We see many people with, um, good sales, bad sales, and then we normally bet on the person. And thank you for serving our country. Thank you. We also look for small indications on how good this partner would be. Your im gonna charge 20,000 for the your videos, that you may have made at home it indicated that you dont have a sense of Financial Intelligence when it comes to what partners need in operating this business. And for that reason, im out. I have to tell you, as impressed as i am with you, to me, it looks like a messenger bag. So youve got to go, and you got to run real fast, baby. You got to get out there. But thats a journey for you. And youre a tough guy, exmilitary. I think youre gonna do it. I just youre not gonna do it in the time frame that i want to do it in. For that reason, im out. Greiner i dont know that much about what men carry around. But i do know that, in all my years in retail and on qvc and creating products, the hardest thing is when theres just a ton of competition and youre not even sure how popular the market is for it. And were not sure how many people are gonna be buying the product. And for that reason, im out. Very well. I wish you all the best, though. All right. Well, thank you guys very much. Good luck, aaron. Good luck. Thanks. John good luck. What it comes down to is that they didnt like my valuation. Im sure they would have liked to have 70 of the business for 20 grand. And, you know, i looked forward into the future, and i know that its gonna be worth a lot more because im gonna make it worth a lot more. But i keep it growing by making every dollar count. Thats why i have the spark cash card from capital one. With it, i earn unlimited 2 cash back on all of my purchasing. And that unlimited 2 cash back from spark means thousands of dollars each year going back into my business. Which adds fuel to my bottom line. Whats in your wallet . Whfight back fastts, with tums smoothies. It starts dissolving the instant it touches your tongue. And neutralizes stomach acid at the source. Tum tum tum tum smoothies only from tums its a performance machine. Engineering. With this degree of intelligence. Its a supercomputer. With this grade of protection. Its a fortress. And with this standard of luxury. Its an oasis. Introducing the completely redesigned eclass. Its everything you need it to be. And more. Lease the e300 for 549 a month at your local mercedesbenz dealer. Mercedesbenz. The best or nothing. O the tank is a military couple with what they believe is the ultimate manly gift. Hi, sharks. My name is eli crane. Im his wife, jen. Our business is Bottle Breacher. We are seeking 150,000 for 10 equity stake in our business. At Bottle Breacher, we make the finest personalized. 50caliber bottle openers on the market. You might be asking yourself, why would anybody want a. 50caliber bottle opener . Short answer is, theyre awesome. [ laughs ] as a former navy s. E. A. L. , i knew i needed to figure out a way to provide for my family when i got out of the navy. Bottle breacher has given us the ability to do that. And its actually really simple. Most guys like drinking beer. Most guys think that largecaliber bullets are very cool. At Bottle Breacher, weve combined the two to create the ultimate manly gift. Weve managed to create a successful company, but we know, with your help, we can breach this thing wide opened. [ herjavec chuckles ] we made each one of you guys a personalized. 50caliber beerbottle opener. [ greiner laughs ] we brought you guys some beer. Mr. Cuban, we found some glutenfree beer for you. Ill take it. Jen robert, we have a racecar. Thank you very much. Youre welcome. Oleary thank you. Herjavec oh, its beautiful. I like that. Jen yes. Its great. Lori, thats the first pink breacher weve ever made, in your honor. [ laughs ] and cause i dont want to be rude and have you guys drink alone. Im gonna have a drink with you guys. Thats right. All right, eli. Cheers. Cuban cheers. Cheers, guys. Oleary so, eli, is it a real. 50 cal . Mr. Wonderful, that is a dummy round. We use recycled bullets. We are buying through an intermediate, so thats one place we know, in the future, we can absolutely slash our costs by going directly to the manufacturer. Where do you sell it . Jen well, we sell them online. We have a etsy store, and then we have our own website. On average, they are 23. 50. Okay. They have a pretty wide range. We have a lot of addons, so we can always addon to the customer. What are the addons . A round in, like, brass would start at 20. You can add on engraving for 5. You can add a box for 5. You can do doubleside engravings, which is an extra 4. Whats the price youre paying for each on . The cost to us, after labor, is 9. 03. Mmhmm. Yes. So, um oleary but youre not selling to retail, right . Not not at this point, sir. Not at this point. We are in two strategic brickandmortar stores. Okay, so, youre selling them now at what . We usually sell them between 16 to 18. Our biggest market is weddings. Weddings . Weddings . It is a groomsman gift. Father of the bride, ushers, groomsmen, best man that makes a lot of sense. Anyone we can get in the weddings because theyre willing to pay more money. You said you created something from scratch. Its a real business now. Give it to us in terms of numbers. What are your sales . Year to date, weve made a half a million dollars. Wow. And all online, or through retail, or how . All online. And were projected to end at 840,000. We just started january of last year. That first month, we only made 375, and last month was our biggest month ever at 100,000. Good job, guys. Thats awesome. Answer why its called Bottle Breacher. Eli yes, sir. Id love to answer. A breacher is an operator whose job it is to get us the assaulters into whatever target were hitting. Cuban goes in first, right . So you got that big old door whether its a sledgehammer, whether its a stripcharge explosive on the door, he is the breacher. Thats a qualification like sniper. You know, youve got to breach into that beer somehow, right . You got to get in there. You got to breach. Bottle breacher. And our customer base, we found, loves it. Herjavec thats a great story. They love it. Greiner can this be made in other bullets . Yeah. Yes, maam. Thats a 20millimeter round. Thats what you would fire out of, like, an attack helicopter or Something Like that, so. So this is like herjavec oh oh, my gosh. Cuban oh, yeah. This is the mother of all bullets. John oh, yeah. Now youre talking. Compare. We actually call that the wmd the weapon of mass destruction. You get any resistance because its a bullet . Because some merchandisers dont like the thought of a bullet because theres been, in our society. No. Problems and issues with bullets and guns. No. You are absolutely right. And, you know, to that point, we we havent had any problems so far, you know, pushing these along through the market. And we found that most people, you know, they see it as a display piece and nothing nothing really harmful. Jen thats where the Stores Coming from. Even though i know exactly where youre coming from, lori. You know what im saying. I mean, its a reality. Absolutely. We have never had anyone be like, oh, i hate that. Well, like, then dont buy it. Oleary where do you need to expand the capacity . Lets say this is a huge hit on shark tank and you get an order for 50,000 units. How are you gonna do it . I know at that number, im gonna have to lease another incubator space. Im also gonna have to get is that what you need the 150,000 for . Yes, sir. That part of it. As we grow, we could double in size right now in the space that were in. But if it starts going bigger than that inside that space, what do you need to buy . Okay, so, we need more engravers. Every you know, 90 of our orders are customized. What stops anybody else from doing this . Okay, thats and thats a great question. And we do have competition. Thanks to mr. Wonderful here, we were actually watching an episode of shark tank, and mr. Wonderful was ripping apart an entrepreneur because he he never does that. Greiner typical day. He did not brand on his product, and as soon as it left the package, you couldnt tell it from the other ones. After the episode, i looked at jen, and i was like, hey, babe. We got to figure out how to stamp Bottle Breacher on every single one of these. So we did. He stayed up so late. Oleary well, i think the name has a lot to do with success. Its catchy like, breaching and opening. Herjavec yeah, its a very good name. Eli thank you, sir. I mean, thats half the battle. Cuban give us the navy s. E. A. L. Story. You know, im so, so honored and humbled to be able to serve with the guys that i got to serve with the last eight, nine years. I did three combat deployments to iraq. The first time i went to s. E. A. L. Training, i didnt make it through. I actually made it through the hardest portion of s. E. A. L. Training, which is called hell week, and thats 5 1 2 days of just getting your butt kicked the whole time. No sleep whatsoever, youre cold, wet, and youre sandy, and youre just getting beat down the whole time. I made it through that week. About a week and a half later, the instructors pulled me into their office, and they said, young man, yyou obviously have heart, but youre not what were looking for. And we need the best of the best here, so were gonna send you out to the fleet. I was on a ship for 2 1 2 years. It wasnt very fun at all. Herjavec wow. But ii you know, i did what i had to do. I paid attention. You know, and 2 1 2 years later, i came back, and i made it through. And ii wanted to tell you guys that because thats who jennifer and i are. We dont give up. You know, life is full of obstacles and failures, and when we face that, we dont run for the hills. We just keep charging on, and we figure it out. So, do you do any wedding shows or anything . We havent yet. Just because, honestly, when he was active duty, i was at home, running the business. We wanted to wait to expand till he got out, which is next month. I just quit going in to my navy job two months ago. Its twofold. When he was deployed, i had a really tough time, and thats why i started working online by myself at night, because i was i was lonely, and i was by myself. I didnt know anyone in san diego. And i got used to it, and its been a wonderful experience. After three deployments, its now time for him to come home. We have two girls. They ask about daddy. And, um aww. No, they do. And they and they miss him. All right, guys, look. Ill make you an offer. [phone buzzing] some things are simply impossible to ignore. The strikingly designed lexus nx turbo and hybrid. The suv that dares to go beyond utility. This is the pursuit of perfection. Its a very specific moment, the launch window. We have to be very precise. If were not ready when the planets are perfectly aligned, thats it. We need really tight temperature controls. 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Using 60,000 points from my chase ink card i bought all the fruit. Veggies. And herbs needed to create a popup pickyourown juice bar in the middle of the city, so now everyone knows. We have some of the freshest juice in town. See what the power of points can do for your business. Learn more at chase. Com ink see what the power of points can do for your business. Where you stand financially. Multiple accounts, investments, insurance. At northwestern mutual, we help you see your whole picture, find out what you truly want, and we design a plan to go get it. We help you live life differently. Its not just a car. Its your daily retreat. Go ahead, spoil yourself. The es and es hybrid. This is the pursuit of perfection. I like the story. Its very simple. Ive made money with military guys cause theyre focused. Ill do it for 20 . Straight equity. Wow. Thats that im honored to get that offer from you, sir. [ laughs ] no, no, no. I really am. You know why . I never thought id get an offer like that from you. No, no, no, listen. I like your story. That thats awesome. I like listen, i structure my deals based on the risk im taking, and i think this business can be grown. I really do appreciate that offer, and id like out of respect for the other sharks, id like to hear if there are any other offers before we well, lets hear if theyre interested. Greiner you are wonderful. Cuban youre good. Out of respect to us, you want to hear our offers. Yes, maam. Yes, maam. Ii want to hear if theres any other offers out there. Well, respect to him as well. Well, listen. I like you. You have a niche market. But i personally i like big markets, and so im out. All right, im gonna make you an offer. I want to give you 200,000 for 25 . But it would be contingent that i can get the licenses. I was already thinking key rings and paperweights and a lot of other things, and i dont think that youll be able to ramp up that quick, and i dont want the knockoffs out there in the world to knock you off and go do it themselves. Herjavec eli, thank you for your service. Thank you, robert. Nobody knows what it takes like a s. E. A. L. Does. 150,000 for 20 from kevin, 200,000 for 25 from daymond. Im gonna clear the field so you can consider those. Im out. Mark, would you be interested in going in with either of the other sharks . Id be interesting in going in with kevin. Okay. So, mark, do you just want to split it 75,000 each . Yeah, well just yeah, yeah, well just split it. 10 points each . What do you say . So, if let us split it. Thatll work. Oleary so its 150,000 for 20 . Mark and i each get 10 . So were each gonna put in 75,000. You got two sharks, no contingency. Were going straight in. We go right to work. Mr. Cuban, mr. Wonderful, you guys are awesome lets do it oleary all right. Yes jen thank you. Thank you very much for your time. Congratulations. Thank you so much for the opportunity. Congratulations. We really appreciate it. Cuban why are you standing here . Go to work. All right. We will. Oleary get on it. Thanks, guys. Appreciate it. And thanks for the beer. [ greiner laughs ] herjavec thank you for the bullet. Eli i told jen from the getgo, i wanted to land two sharks. You know, we have a saying in the military one is none, two is one. We wanted two sharks, and thats exactly what we got today. Absolutely thrilled, especially with the two that we got. Its just perfect. Yeah. Really was. Welcome to the shark tank, where entrepreneurs seeking an investment will face these sharks. If they hear a great idea, theyll invest their own money or fight each other for a deal. This is shark tank. Are Jeffrey Simon and marc newburger, with a business help make sure that nothing ever slips through the cracks. Howdy, sharks, im marc newburger. And im Jeffrey Simon, and our company is. together drop stop were here today seeking a 300,000 investment in exchange for a 15 stake in our company. Now, sharks, let me ask you a question