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Ty. And carl is live in san francisco, my friend jim cramer is here to help us through this hour, watching all that is going on with apple and the Developers Conference. Carl . Hey, guys, buckle your seat belts, keep your arms and legs inside, the next hour is likely to be choppy with a lot of headlines. We will have our ear tuned. Were actually told he may not speak as long as craig feteriggi, who is in charge of software. Its important to remember this conference is usually about software, not hardware. The products tend to come out in the fall, but they have to give the developers the code in advance to write the app. S for those products. That often gives you a clue to what an iphone or ipad may look like in the next several months. This time last year the stock was in the doldrums essentially, now about 630, and not every conference, guys has gone according to plan. Remember a couple years ago the big messup with maps that tim cook had to later apologize for. Theyll have to try to avoid any pitfalls like that. I did Seuss Jimmy Iovine go into the hall, and i know that beats has given them a head of steam coming in here to talk not just about products, but about the software that will drive those products down the road. Absolutely. One of the things ive been most concerned about is what happened to itunes . I say that into every Conference Call you have maps, itunes, ipods, and ipads, and one of the things that overshadows everything, of course, is the iphone. When you go over the quarters, they stopped talking about music, because there was nothing good to say. You have a whole part of apple that is no longer dominant. Steve jobs was always about being number one everywhere. You cant be number one if you just decide, you know what . Were good at music, and people dont understand us, so you bring in music technicians, thats what beats is, i think it makes sense. Ill tell you, i notice some my personal experience im yule meteorology are more of the streaming services than i am of itunes these days. That is part of what they bought, isnt it . When they bought the beats . You and i are the same. How do i discover music . I go to songza, then i listen to pandora. I own a restaurant, what do you do . You put on pandora. You dont put on beats, but maybe i should. Maybe a year from now i will. I want to pick up on a point you brought up last hour, when you were out at the code conference last week, and were interviews people in technology, there was a big buildup really from some apple officials about this particular event. I find it curious, since, as you pointed out, usually the big Hardware Devices are unveiled in the fall, so its going to be interesting to see what they actually do unveil, given the statements of last week. S. Yeah, last week talking to walt moss burg, probably the best Product Pipeline hes seen in 25 years. He said, wait a minute, that period of time covers 9 iphone and the ipad. Are you telling my the current pipeline is even better . And ed question q stood by the statements. We talked every morning about underpromisings overdelivering. It does sort of set up why would you say that in advances of this conference unless you had some element of surprise that was going to take people offguard. We sure want that. What do you want from apple . You want to hear wearables are better than anybody else. Heres our platform. We want to hear home, all right. Heres our platform. I would love to hear cars. At one point i saw harmon down, and maybe 24th do the eplay for cars happen been a hit yet. But at a certain point, carl, thif to show the audience, the audience created, by the way, this 598,000 jobs crated by the app. Stores, the audience needs to be appeased and needs to be excited, because thats who is doing the work for apple. We get these platforms out, carl, we get some specifications, next thin you know we have this corps of Army Building Small Businesses around apple. These are the code writers who will do the app. S and software programs, and they need to get juiced for this. Theyre in the room. We dont really its so hard, carl, for us to understand. You know, those of us who basically have been, lets say weve been in finance or worked at retail, we dont understand that theres an army of people trying to help us, and then of course they benefit themselves, but carl, these people that youve med that are in the audience, they are people who are Small Business people, right . They want to develop something that if apple would just give them the go ahead. Yeah, the other new cfo takes the control just about now, new retail chief in angela aarons. Ipad is expected to lose share as of this year from a couple years ago, and then the iphone, which of course is a huge money maker, half of revenue, but clearly thats not where the growth will come from. Jim ace point is right on target. That is its the platform that will drive, whether its health and fitness, whether its a smartphone, whether its mobile payments, that will draw people to the ecosystem. Thats why goldman last week raised the target to 720. We understand tim cook, carl and guys, is taking the stage 679 the opening video just ran and there he is. Welcome to san francisco. We heard today and all week its going to be amazing, jim, and carl just mentioned angela aarons, who came from burberry, and what she did to that brand was fess nominal. It was viewed as expensive, stodgy, not hip. She came in and turned that around. What are your expectations for what shes do at apple . One of the things that i used to love to go to my apple store, hang out there. I had a terrific irep, i say, what do you got . But you know what . Apple store is like going to a target now, like going to a macys. They dont embrace the consumer. Take a look at what angela did at burberry, they gets your dimensions, they know what you want, they push things toward you. They get you involved. You feel like a customer who is treated as if youre buying a 10,000 outfit, as the rich people would. They like you, they like having you in their store, its a completely different Retail Experience than it was a few years ago. You remember the excitement of those apple stores. Oh, remember . I remember going in at the depths of the reception and there would be one story mobbed. The apple story every time, because it was stylish. It was about them, not about you. Thats right. It was about their gear. I think shes embracing social. Shes embracing mobile. Shes embracing you kid your cell phone, send her your lip color. Sue, i dont know wheres my phone . This is one of the things that Howard Shultz has said over and over again. We have to make it more exciting to go shopping. Somehow she has. I think she has, and i think she has a wonderful style in and of herself. I think that will also translate and help apple. First well be watching suppliers and competitors. Jim mentioned it a bit earlier. Dominic chu is picking up on that. Apple is so big, so we want to watch the ripple effects that come out wwwdc, so youve got corning, which makes the glass thats used in apple i phones, one of the suppliers there. Theres also sandisk, one of the leading manufacturers and suppliers of flash memory storage devices. A. H. M. Holdings marx microchips, micron the same thing, it supplies memory. And then at least skyworks providing annual alock semiconductors for some of these devices as well. Well keep an eye on a lot of them. Back over to you. Dominic, thank you very much. I want to remind our viewers, if youd like to watch the conference in real time, you can do it on cnbc. Com. So if that is your taste, please do that, but in the meantime we have jim cramer here. Theres a lot going on with apple stock this week. Were going to talk about that, but why dont you react to some of the suppliers with the ecosystem. Apple is so clever, i hope they have a carl v. In the crowd will. Who will they drop . Who shall live and who die . Cirrus logic, will they be in the next device . They do sound. Doesnt beat do sounds . Skyworks, is skyworks doing too much for the other guys . You have no idea how mysterious apple can be. They dont want you to know whats going to be in their machine. I love that. You say to yourself how can the let es we need to get a changing. Well, hang on, because if history is any kind of blueprint, apple is about to make some headlines. Plus jim will stay with us, plus carl is with us. We have an investor who owns the stock. Does he think hell buy more after the Conference Today . More power lunch in two minutes live from the Apple Developers conference, and you can watch it all on cnbc. Com. Power lunch back in two. E financial noise financial noise financial noise financial noise welcome back to power lunch. Lets look at how some of big reffals are trading. Now look at some of the competitors. We look at microsoft, also google, which makes the android operating system, hewlettpackard which makes devices of its own. Sony and blackberry all moving lower except for possibly sony. Today is apples day. Well be keeping track. Terrific, dom. I know youre on the case for us. Apples stock split takes effect today, but what does that really mean . Seema has more. There are three dates to keep in mind. Today is a record today. If you own the stock today, you will get 7 new shares for each one you hold. Shareholders will getting their newly split shares this friday after the bell. Next monday is the next date when apple begins trading actual new his split charge. If apple is trading at 630 presplit, the investors will have shares trading at sdwlr 90 post split. Each time the stock has fallen 3 to 6 in the month after the first, but since the first to give you some perspective, the stock as soared about 6,000 . Wheel it opens the pool to a larger group of investors, Scott Kessler says this should not have a Material Impact on the stock, and given the runup in shares, it is overvalued at this level. Tyler . Youve got a lot to give us to think about there, seema. Jim cramer will help us through this hour. Now or tech reporter joins us as well. Lets talk about this split. I have ran done money 101 type of questions, if today you have to be an owner of record, the stock splits friday. If i put in an order today for apple shares. If you buy it today youre fine. It doesnt have to clear and close. No, but what one of the things i did this huge analysis that was more futile than watching the phillies play the mets. I know that is real play. Go back another five years, go back another five years. It has been so inconclusive what happens after a split. There is simp ly. More than two shares, more than three shares, your reaction is. The Dow Jones Industrial average would never have them in the at 600. At 90 shares it becomes possible. If theyre put into the dow, does it matter . No, but people will think it did. There is not a lot of money indetentioned to the dow. Its always about how much money is an spx fund. You never hear a dow jones fund. Its all i will say is apple is a company that a lot of people have said im on my book tour or whatever, darn it all, i wish it were lower. They dont want it lower. They just want a smaller dollar amount, but be aware if you want it, you may want to ring the register a little. Jon, well get you into the conversation in a moment. You listen well. Ive been working on that. And you look good. Tell my wife that. That you listen well. Out to carl for a quick update. One of the big stories that comes out of the conference is the naming of the new operating system. Craig federighi will be called os 10 yosemite after jokes that it will be rancho cucamonga. Due to menopausal changes. The problem isnt likely to go away. On its own. So its time we do something about it. And theres help. Premarin vaginal cream. A prescription that does what no overthecounter product was designed to do. It provides estrogens to help rebuild vaginal tissue and make intercourse more comfortable. Premarin vaginal cream treats vaginal changes due to menopause and moderatetosevere painful intercourse caused by these changes. Dont use premarin vaginal cream if youve had unusual bleeding, breast or uterine cancer, blood clots, liver problems, stroke or heart attack, are allergic to any of its ingredients or think youre pregnant. 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When possibilities become reality. With centurylink as your trusted partner, our visionary Cloud Infrastructure and Global Broadband network free you to focus on what matters. With Custom Communications solutions and responsive, dedicated support, we constantly evolve to meet your needs. Every day of the week. Centurylink® your link to whats next. Mayo . Corn dogs . You are so outta here aah [ female announcer ] the complete balanced nutrition of greattasting ensure. 24 vitamins and minerals, antioxidants, and 9 grams of protein. [ bottle ] ensure®. Nutrition in charge™. Broadcom, another apple supplier. The stock is moving higher after the chip maker said it hired Jpmorgan Chase to explore options for the cellular base band business include a possible sale. Separately, but still a supplier, theyre worth watching, back over to you. Thanks, dom, very much. Lets go to chicago. Weve had several revisions to the ism report this morning. Rick is going to weigh in on that, because im sure there were some bond traders on the wrong side of that trade when the numbers came out several times. Yeah, there were, but you know to be fair, theres no shortage of ism data out there. Theres the markets version, the version we get from the institute for supply management, indeed traders were scratching their head a bit. Congratulations to stone mccarthy for catching it, but the difference is a difference of varying degrees, but the isms and most of these surveying have been rather robust, especially chicago. If you look at a onedame and twoday of tens, you can see were definitely trending higher. Remember, wednesday and friday are jobs data, the biggest of the big. Thats the big data point. If you look at january 31st chart to today, testing that breakout from february at 257 is very minimal according to traders. They theyll wee get up there and text that bottom breakout. It is slipping to get in front of the thursday. If you look at a onemonth chart, our rates are moving up a bit, the correlation marches on. More now on Apples Worldwide Developers Conference out in san francisco. Cnbc. Com is live blogging it, thats where you can check in and sort of get inside the room. We are not showing it on cnbc. Com or here because of the rules of engagement out there. Carl kquintanilla is out there, and jon fortt and jim cramer are here. Carl, you first. Tim cook took the stage a few moments ago, didnt speak for a lot of time, but he may be back, paying homage to the developers here. He did note 9 Million Developers up 50 from last year. Took a cup the shots at the pc business. Os yosemite, a much flatter, cleaner design, in short, guys, it looks like your desk stop will look more like your iphone if youre using ios 7 right now. Thats the first big piece of meat we have to chew on. As youve got a pain that slides out to the side, the search bar in the middle, you can see whats on your machine, but its interesting, because still a small percentage. And we know that apple is already doing deals with on or about. Well see if they bring siri to the mac with the spotlight feature, bringing more traffic away from googles very strong position. Jim, what do you think of that . Im curious to know whether carl gets the same scuttle duty that i do. They say our Developers Come to us, but they do the lions share of the work. When youre starting to talk about happens, they pay him because they cant get him otherwise. This notion of crowd source and love versus hears some payment. I dont know, what do you think . Apple is very quick to point out. If you want to make money, do you it on ios. Android is a platform for advertising. But if youre selling items through games, things like that. Ios far and above a better platform for that. They of course have and demographically more likely to spend. When a company like apple uses a new operating system, what does it mean to me as a person who may be running a prior operating system . Well, its big on the mac side in particular, because theyre giving more away for free. It used to be when this was a new operating system, it was do i want to spend 100 to get the new soft wait . Well see how much they are charge if youre an existing user. If youre an existing mac user, thats extra product activity for your machine. Have they gotten past the problems that i have encountered in the past with apple products, when you install a new operating system, either i do it wrong, it takes a long time, or things that i had that used to work perfectly do work as well or perfectly. No, they have not gotten past that. That happened to my husband this morning. It makes him absolutely out of his mind. Jim, the stock is down almost a full , so so far the street is weighing in, at its lows of the days, but we should note theres more to come. I was talking to stephanie link, and we were both a bit bummed that the stock ran ahead of this. I say that because its not as if apple is saying, look we are about to move the needle with whats about to foreign minister occur. Here we are setting the seeds for 2015 growth and 2016 growth. People might say, is that all there are . You guys have been talking about it as if all there is, maybe theres apparel, maybe not. If you bought it for a trade, this has not been a great trade historically. I think thats a good point. Theyre laying the foundation for what theyll do in september when the new devices come out. You dont want to see how much they hint toward here, if they make a stronger hint than expected toward wearables, then people might get excited. Tim cook said this will be the mother of all developer releases. What does that mean . I dont know, but with this two hours, we should know. Weve had a great run in the stock. Anyone who has been disappointed with the stock, i question that. If you look around at all of the new software companies, and see it again today, you see it with the fire ice good down, sow it with splunk on friday, a lot of service companies, someone was saying its overvalued. Well, its valued like a steel mill. Like a 10. Well 12 right now or maybe 13, but theyre buying back the stock. If the margins collapse, then yes, its overvalued. All right, guys. Were going to continue the conversation in a second. But the gold market is closing right now, so lets take a look in somewhere some of the Commodity Markets are going. Down about 2 on the session. The biggest percentage mover is copper. Almost 1. 5 , so carl, back out to you, waiting for more headlin headlines. Were getting more detail on the search on the operating system, sue, apparently going to be driven by binge and not google. And something called maildrop. You may be interested when were back live. Were moving our company to new york state. The numbers are impressive. Over 400,000 new private sector jobs. Making new york state number two in the nation in new private sector job creation. With 10 Regional Development strategies to fit your business needs. And now its even better because theyve introduced startup new york. With the state creating dozens of taxfree zones where businesses pay no taxes for ten years. Become the next business to discover the new new york. [ male announcer ] see if your business qualifies. I got more advice than i knew what to do with. What i needed was information i could trust on how to take care of me and my baby. Luckily, unitedhealthcare has a Simple Program that helps moms stay on track with their doctors and get the right care and guidancebefore and after the baby is born. Simple is good right now. anncr vo innovations that work for you. Thats health in numbers. Unitedhealthcare. Sea captain theres a narratorstorm cominhe storm narrator that whipped through the turbine which poured. Surplus energy into the plant which generously lowered its price and tipped off the house which used all that energy to stay warm through the storm. Chipmunk theres a bad storm comin narrator the internet of everything is changing how energy works. Is your Network Ready . They set off on what a more circuitous path that took them ultimately to a place that embodies the beauty and power of os 10 we discovered os 10 yosemite. That was apples Ted Federighi. More, of course from apple in just a second. As a matter of fact all throughout this hour, a reminder cnbc. Com is live blogging, so you can go there as well, but stick with ultimate. Lets talk about allergan. In due time. You can see allergan trading. Back over to you. Thank you very much, dom. They fire he was chief economist at yahoo. Amazon is facing back lash to a publisher. James patterson has called amazons control of the Book Business a, quote, national tragedy. Separately the companys content deal with mattel also drawing some criticism. The partnership could create a new model for pairing Television Shows with related merchandise. Theres a lot of related merchandise in my home, carl. I know there probably is in yours as well. Id love to be one on search, as we mentioned, yosemite, the new operating system will be powered by binge, a microsoft product, and not basically a degooglization of that function. And i cloud drive will syncios, os and windows. It seems like theyre putting some distance between them and google and getting coursesier with microsoft. I think thats absolutely. Important. Reasonably popular. If they want to, but this threats puts microsoft in pole position. With an important demographic. Boy, there is no demographic. Look, i think people have to recognize this is about Small Business crazy, trying to find the next some of but youre building the future for the next generation of app. S, really get people thinking, you know what . I have something that coop worth d this is what creates jobs, not the federal government. Just the fact that they have 9 Million Developers, thats a stunning number. Yeah, and the reason why is because theres so much money to be made on this platform, both because of how its written and who is buying these devices. They are the upper income, mittle to so its a valuable customer base. Gentlemen, thank you very much. Thanks, jim. See you tonight. Sue . When we come back an investor who actually owns apple. Wee find out if hes baying more or is she going to sell a bit. Also apples impact on the rest of tech. And cnbc is live blogging from san francisco. We are back in two minutes time. All Company Became big business overnight . Like, really big. Then expanded . Or their new product tanked . Or not . What if they embrace new technology instead . Imagine a companys future with the future of trading. Company profile. A Research Tool on thinkorswim. From td ameritrade. [ girl ] my mom, she makes underwater fans that are powered by the moon. She can print amazing things, right from her computer. [ whirring ] [ train whistle blows ] she makes trains that are friends with trees. My mom works at ge. My mom works at ge. In a we believe outshining the competition tomorrow quires challenging your Business Inside and out today. At cognizant, we help forwardlooking Companies Run better and run different to give your customers every reason to keep looking for you. So if youre ready to see opportunities and see them through, we say lets get to work. Because the future belongs to those who challenge the present. All right. Viewers have tweet indeed about this one, so lets do it as a market flash. Orick health care, a Real Estate Investment truth which is being bought by vtr, in cash and stock. Both of them are reits, which specialize in medical Office Buildings and senior assisted buildings. Tyler, back over to you. Thank you very much. And its 71. Stock split happens this week. Are you getting bullish . I am bearish on temperature. Sue, down to you. Well, will apple and tech drive the markets higher in june . Sell in may and go away didnt apply this year. Apple posted gains of more than 6 . Bob is the chief Market Strategist at banyan partners. Jeff clines is at lpl financial, hes bullish on tech. Welcome to both of you. Bob, im going to start with you youre here with me at post 9. Weve heard about the new yosemite. I dont know very much people that will rush out and buy an apple product, sen there are going to be temperature peek interested in it. But im interested in apples Development Going forward. Are they going its just going to drive the overall industry . Apple has that ability. Its also an undervalued stock. And its not because. Stock split that im going to be interested, but it will absolutely. Jeff, let me turn to you. One of the worries down here is in certain tech names theyre either fairly valued or slightly overvalued. What sections of tech do you like . More the consumer Oriented Technology companies that tend to be on the pricier side. I like the old tech. The big spending side is accelerating here, as we see businesses redo their cap ex, and expand capacity. Theres so many other areas, whether its in semiconductors, or whether its networking equipment, or memory, or any aspects. As they need more material. Its a key barometer. I think well continue to see it move higher. Volume is very low right now. Why is that . Certainly theres concerning out there. We had the bond market doing what its doing. But we got down to a 240. I think if you break that 240, its indicative of some problems. If we have those problems. That means there will be less of an impact here in the understand. We have seen some rebound in some of the economic data. But it hasnt go until i see that growth really starting to accelerate, im still worried about the summer. I think there would be 134 worries. I think the market will get worried about the next Interest Rate hike. Between now and then, you want to be careful. Dont look at it that way. Just flip it on them. Exactly. Half full, half empty. You want to have some exposure to tech, but appear 8 isnt the center of your universe. I think as you head into the end of the year, youll see whats driving my thesis is the m a tiff. Its a long cal progression. Now youre going to be m a activity and it would go eventually to cap edge. They were written off as debt, but back in a huge way route now. It also said if i could ground this way, id buy one and go that way. Many feel that bodes well for the economy and the markets in the long terms. Any of these deals embody risk. I mentioned businesses doing more cap ex, but were starting to see businesses take more risk than they have taken for many years. And just a better backdrop for growth. I take a brighter look that we have stimulus here. China may check in with that as well, so global growth, while it hasnt been great, stronger here in the u. S. This is the time where you want to put some money to work. I would be real clear on that optimism. Look. Thank you, very much, both of you, we pressure it. Ty, up to you. Its a multitrillion market that makes the news but the rest of the time you dont hear too much about it. Kate kelly takes i inside the seek credit club that runs the world that happens to be the name of your new book, the jackets matches sues jacket. And matches the wall. I appreciate the coordinated effort. Congratulations on the book. Thank you so much, which comes out tomorrow. The title started out as a working title for the book, but as i learned more about how this universe works, the more appropriate it seemed as a proper title. This is a 2 trillion Trading Market dominated by highrolling hedge funds and physical traders like bp or glen korastrada, and theyre experiencing the highs and lows of Commodity Trading every day. Delta air lines was more of a novice at this. The company was recovering from a, and facing the prop of runaway fuel bills. Rugals literally threw awaysh and ditched contracts, hired up and opened new trading accounts. He also did creative trades on their they then bought an idle ease coast refinery. It was a unique approach, but the Airlines Ceos comments struck the wrong tone and plats, which sets the benchmarket for a time considered shutting them out. One final straw, a cftc investigation into rugals use that handled the same type in the end he left the company and it lost a bit. Last year yen g8ed hedge games. All that, said tyler, its an awfully tough games. Now that its messaged with us airways, they said were not hedges anymore. But there if you do it well, the proves condition its savings, if you think about it. Thats certainly better than the film side. In a bad year they were look the dollars. So handled well, it can higher commodity prices. Handled badly, it becomes this cumbersome, expensive figure. Pick up a the secret club that rules the world you can buy them beginning tomorrow. There you see it in a much better position. Dominic . Ive got that book, by the way, so i want wait tofu it. S. Star borg in a her to the company said the company should take steps. You can see up nearly 6 on that bit of news, sue. Back over to you. Thank you so much, dom. Were watching apple stock as the Developers Conference rolls on. Were live blogging the conference. The stock is pretty much where it started the day, down right now about 0. 6, so its improving the position. Were watching google as well because of the new search function that was unveiled which would route people away from google. Google is now down just under 2 . More apple coming up in two minutes time. D a low sex drive, d a low sex drive, i had to do something. I saw my doctor. A blood test showed it was low testosterone, not age. We talked about axiron the only underarm low t treatment that can restore t levels to normal in about two weeks in most men. Axiron is not for use in women or anyone younger than 18 or men with prostate or breast cancer. Women, especially those who are or who may become pregnant, and children should avoid contact where axiron is applied as unexpected signs of puberty in children or changes in body hair or increased acne in women may occur. Report these symptoms to your doctor. Tell your doctor about all medical conditions and medications. 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Reporter tyler, tim cook back on stage at the Moscone Center having officially unveiled ios 8, talking about the number of users who basically bought their first apple product in the past year, 130 million, as cook says, after buying an Android Phone first as a mistake. Among the futures, something called mail drop which allows you to send files up to 5 gig via email. Something called handoff that allows you to begin type your email on a another and then finish it on another device. And a great moment when Ted Federighi just called drey, what time should i show up to work on day one . Joking about the new employees orientation, but clearly that is not the first of new big talent we will say later on this morning. I was glad to you they didnt forget about him. But iovine is there. Making a little joke. That went over my head, but at any rate we were talking offcamera, the last big rollout that i recall was windows 8 by microsoft about a year, year and a half ago. It was not a huge success, right . Thats right. Is there any danger this new rollout of 10, yosemite could be not a big success . Minimal danger, because what apple is ink chaing here is really the interface in little ways that theyve been moving forward over time. Also theyre integrating it much more tightly with the iphone. You can make a phone call on your mac, because its connected to your phone. You can also automatically use your iphone as a tethered device to get wifi on your computer using the Cellular Connection from your phone, which is a great and useful feature and could drive sales of macs. What i think they want to do is increase the attach of people buying i phones, but theyre not sure what computer they said to get. Im struck, carl, by the 130 million customer number that tim cook just mentioned. I think it was tim who just mentioned it. On the surface, i mean, i have no way to put that in perspective, but that seems like an awful lot of customers. Thats a key number. Oh, sorry. Reporter its a key number, sue. What they talked about was that you are installed base of their ability to draw new yours into it, and then the products that will follow. Im also struck, guys by what i would argue as a lighthearted tone, whether its joking about android, they do seem comfortable as a skin, which is clover the totality of the event. Craig federighi was talking about the mac, now back talking about ios 8, clearly the star of the show this time. Tim cook said nearly half of the users in china who got iphones were switching from android. Jon, thank you very much for guiding us through this hour, carl, great to be with you as well. Meantime, whats up on street signs . Of course well talk more about apple, and of course the stock has been building. We have two guys who will be talking about apple. One is really gang busters on the stock. The other one is nonplussed. So well talk about that going forward. 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We might get some hardware. Apple said the latest version of os 10 will be available for free. New features includes that phonecall trick. So you havent left emptyhanded quite yet. Thank you so much for being with us. Sue, down to you. Volume is low today. The Dow Jones Industrial average is up about 18 points on the trading session. We should up the s p 500 is up about 0. 58 everybody and the tenyear yield is at 2. 53 . Thats where the big whipsaw occurred in todays trading session, ty, because of those two revisions to the ism report. A very interesting hour, sue. Well see you when you get back here to headquarters. That will do it for power lunch. Street signs begins now. Another day, another record high, welcome to street signs. Weve got everything from the new epa rules to the author of a fascinating new book who says we are a nation paralyzed, because even bad old laws cant be killed. Plus the latest on the increasingly bizarre story on the inside trading investigation. 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