Babies to tell you about. Gm hit with a big fine over the handling of its ignition recall debacle. Well discuss the road ahead for the automaker. Cnbc brings you inside the crisis. Youll hear from a gm automobile owner whose car was defective. She will tell you what it was like to experience that dramatic shutdown while driving. First, though, to sue right here at kr6789 nbc headquarters. The stock market a bit calmer after the big selloff. Dow jones industrial average off about 17 points, nasdaq off about 14 points, the s p is down less than a tenth of a percent. The yield is stubbornly right at 2. 5 , so lets get more on the trading action. Bob pisani joins me from the nyse floor. Bob, certainly a bit calmer as we go into the weekend. Calmer, but still things i want to show you, for some of the big regional banks lower interest rates, want a steeper yield curve, but generally lower rates not helpful. All notably weaker for the. Thats been a major problem. Financials are the big weak point. Housing starts for april, we came out, all right, they were okay, but all multifamily. So the home builders, i was looking for a rally. Nothing really going on there on the mix side. The retailers were getting earnings about halfway through. Penneys nordstroms dillards all good numbers. But overall the earnings season has been terrible for the retailers by and large. A few have ampled the earnings. Much weaker than we thought even a month or so ago. Everybody is. Narendra modi won in india. A lot of people debaten whether indian stocks have more to go. Japan had a big rush when progrowth people came in last year, its sort of petered out here. On the ipo market, true car priced at 9, below the range, but holding up better, jumai, the big retailer for Beauty Products in china, priced up, and its Holding Still here. Leo chin, 31 years old ceo is now a billion navy. I watched him become a billionaire in one second. 31 years old, from nothing toamazing . 31. 31. I hate him. What am i doing wrong . Big money isnt always smart. And smart money isnt always big. Touche. Releasing the latest regulatory filings. One thing we have noticed is they seem to be going after yield. That got us to thinking. Youve got out and found four dynamite yield plays. We had big headlines about how many people were getting big into verizon. Buffett, paulson, all these bigname managers getting in, and of course a 4. 5 period of time dividendee on verizon is a compelling reason to own it. We went through a few different ones here. The positive performance has to be at least a positive stock for the year. Then its got to have a greater yield on the different than the tenyear treasury, and trade at a discount in terms of earnings multiple to the overall s p 500. 28 stocks came out of that 500. Heres four of them. Theyre more well known and compelling stories. Cisco fresh off it trades with a 3 yield and trades at 16 times earnings, so below the market, and check out this chart. Its positive so far year to date. Not too shabby for a largecap technology stock. Moving on to another industry. This one is big on the defense side of things. Lockheed martin trades with a yield at 17 times more the market level of earnings. This stock, again, up 9 year to date, a solid performer, largecap defense company. Then another industry, not at all in terms of industrials, conoco phillips, we know the energy stock is high, and you and i watch it every day. This stock is up 10 so far year to date. I thought it might be fun to look at one we dont often talk about. P. S. Right here. Trades with a 4 dividend yield and 15 times earnings. Heres the thing, the caveat. Utilities make up the bulk of those 28 stocks. This stock is up 18 . Utilities have been great this year. As a group, they have gone up aggressively as a group, which means that maybe they have gotten ahead of themselves. Theyre up 10 on my bills alone. You name it, im pumping it out. Sue, over to you. Especially after this winter. If you believe the recent Economic Data has been somewhat confusing to the markets and us, it has. Steve liesman is here to explain. It has been very mixed, all in the interpretation, or maybe confused. The data was bothering me. It came in this way, that way, up and down so i created a system. I look at all of the data and say, show me the stuff that beat on the consensus and better than the prior report. Show me the stuff that was worse, and worse than the prior month, so better better, worse worse, you know what happened . It came out even. I want to show you better better. Payrolls 288, beating the 215, jobless claims essentially coming in better than expected. Small business optimism. Ism manufacturing, and Housing Starts this morning, better than expected, better than the estimates, better better, but then look at here, some pretty substantial players in the worse worse component. Industrial production, retail sales, gdp, all of these vehicle sales, and we just got consumer sentiment. Six big over here. All of this daya comes in but some of these things have an effect, and this is what we get. It ends up actually evening out. Minus 0. 5 is the current cnbc rapid update for the First Quarter. That leads to a 3. 7 in the second quarter. So were pretty much on track here for this possible contraction in the First Quarter with a big snap back, most of it weather related in the second quarter. Down 0. 4 percentage points, speaking for 2015. Sue, i hope you have a better, better weekend. Excellent, im all for that. Right back at you. A technical tsunami may be brewing, falling below 2. 5 , the dow having its worst day in the what is an investor to do, you ask . Kristina hooper is u. S. Investment strategist at global investors, and rob lust. You described some of the investors as helicopter investors. What do you mean by that . Financial advisers are telling me over and over again they have clients far more focus odd daytoday moves in the stock market, those who are actually willing to invest in stocks, and we know how dangerous helicopter parents can be. How do you determine what the bond market is telling es . Well, its no surprise, sue, that the Federal Reserve has changed the dynamics of the bond market. The Federal Reserve is continues an accommodative face. However, this is totally changing the read, which you normally look at on the the high networth segment, they are pretty nuvous. I heard a lot of caution, a lot of worried voices. What are they worried about . The economy . Are they worried about the stock market . Worried about both . What is it thats keeping them away . I think they worry, sue, that they heard a forecast from an analyst on cnbc saying were going to have a 20 correction, and they believe it. So theyre scared. The market is strong. The this is a very powerful market. I think we move forward from here, and im very positive loy positioned. I think 2100 on the s p 500 is very achievable. What about you, kristina . How positive are you about this market . Where would you deploy cash . But we expect the stock market to end up and different to be an important part of total return. We would suggest a significant allocation, but also to be welldiversified. Have enough exposure to value, add some exposure to growth. Economic growth remain relatively lackluster. Cry continuesa, thank you. Appreciate it very much. Dom . Chuck out whats happening, the symptom is moving higher on news it bot 30,000 shares. That stock you can see up currently about 2. 5 in trading. Remember, it lost ground after it said in airplanes, and then it rebounded on a bit in terms of strong earnings, tyler, interesting story, at least with insider buying for gogo. Indias opposition leader. Its been the most resounding victory in three decades. He is seen as a pro big reformer form the bombay Stock Market Index has soared this week, leading into those results. The big question for investors, is can the india rally continue . What does it mean for investors who put money in those india etfs . Seema mody taking a look. As you know, i used to report from mumbai, tracking the emerging markets, so this is in general a Pivotal Moment for the country on whether indian stocks have further room to run. Now initial fear that they would push back from the parliament has been calmed as the party seems to have the majority of seats. High inflation mix that india has sushd. The promise of a stronger commit under his her has helped it rally. In fact, today hitting an 11 some of the Investment Community believe that if that in itself will improve sentiment and could help indian stocks continue their run. San yay nayer is slightly more caution. And warned telling me that growth in india can revive pretty quickly in the short term, but a real sustainable up tick will only follow later if Earnings Growth to the up side. Seema, thank you very much. Steve liesman spoke about all the confusing Economic Data at the top of the show. You have to dig deeper in the numbers and who does that better than anybody . Diana olick. Youre right. Its a strong housing number in april. But it was all about this. Youve got 250 units going up in this building. Theres another building just like it going up. Its the same nationwide. If you look up near 43 . People tend to believe the permits more as a game. The permits werent much better. Up barely down other 3 from a year ago. You cant blame the permit, you actually spoke with a builder in maryland. He said it is all about demand. Were not seeing that demand. I wish we were. We are seeing a change in policy where youre seeing more townhouses being brought to the market. But the traditional singlefamily market is very slow. Why townhouses . He says because theyre cheaper. Sue . We are watching gm, the auto maker getting slapped with a fine. Phil lebeau is here with the followup. 35 million fine, sue, but thats just part of the story. The company will also be whether theyre actually confined. That story plus a people with the gm recall documentary coming up this weekend when power lunch returns. Requires precision and anattention to detail. G it takes knowledge, hard work and a plan. At baird, we approach your Wealth Management strategy that same way. As an Employee Owned firm we have the freedom and resources to create customized financial plans built to last, from generation to generation. Well listen. Well talk. Well plan. Baird. Welcome back to power lunch. Theres lots of news in the drug sector today. Were going to start with pfizer, spiking around midday, this on news it would submit a new drug application or with the fda for the Breast Cancer drug. Again its early in the third quarter. This drug will go at least for the new drug application. You can see there up about half a percent. Shire coming off its lows on news it plans to submit its for dry eye disease in adults, the shares are down about 1 , again off those session lows. Thanks so much, dom. For a fourth day in a you row firefighters continue to bottle those wildfires. The latest word from official. Courtesy of nasa, this picture was taken on wednesday. There is a bit of in gus, the highs have moderated just a bit. Following the news, shares of gm, there you see them down modest 11 cents. More on this developing stories, and reuters managing editor. Welcome to the both, gentlemen. Phil, i understand thats the maximum fine that they were allowed to impose upon them, but it does not sound like that big a penalty, consideration other settlements that have been reached with the likes of toyota on other recalls. Keep in mind, this is just with regard to the issue of whether or not you notified the federal government about a potential recall in a timely fashion. It is the max allowed. The toyota settlement, which we heard about a month or two ago for 1. 12 billion that was with the doj, which still has a criminal investigation going into whats going on with General Motors. This may mott be the end of it. Absolutely not. And youve got two congressional hearings that took place. Those investigations continue. So this is strictly with the issue of did you let the federal government know, as you should, within five days, that there is a problem. Well, you know, tyler, the way i read this fine is, this is the department of transportation covering its tailgate, so to speak. They did a terrible job on the recall, i mean, General Motors did not cover itself with glory, either, but neither did the department of transportation, and nhtsa either. Theyre coming out and saying theyre levies the maximum fine, but there will be some from the department of justice, as well as a likely victims another fund that General Motors will set up. The moan is nothing here. And a General Motors is the real issue at this point. So, paul, ill come to you in a minute, phil. Do you think that this ed sod will do lasting damage to the last the big Ford Explorer recalls, and the Firestone Tire recalls, and all of those things. Ford is hanging in there. A lot of people are buying explorers. Do you think this is a lasting stain on General Motors . A lot depends on how they handle it. A lot depends on the reputational standing coming into this whole situation. Dont gm came into this, theyre just recovering from the government motor stigma of bankruptcy, which ford does not have going into the firestone. Paul, thank you very much. Great as always to see you. To get your thoughts, but also, failure to recall, my fave documentary. We talk about the documentary. And, what we talk about is the fact that sales are actually up since the start of german motors. Why . Part of the reason why is because these vehicles, they were already built. A lot of them are out of production. Not anymore, but it does bring up the other question, there are millions of these vehicles. What is it like for these people who own these cars. There are people who own these cars. It is every drivers nightmare, getting behind the wheel, driving down the road or highway and having your car turn itself off. Jessica justice was the kind of young driver General Motors had in mind when it debuted the chevy cobalt in 2004. I was driving to work. The car just lost pour, like it just shut off. I couldnt accelerate, there were no brakes, nothing. She had problems right from the start. Same ones that other cobalt drivers would also experience. You know, it would take me a couple seconds to realize that the car had shut itself off. Reporter the car was stalling without warning, so she took it to her local cleveland dealership. Theyre saying its my fault, oh, shes too shore, sits too close to the steering column, maybe her knee is bumping it. This is all the documentation that i collected over three months of trying to get gm t trying to buy my car back. Reporter the last time she drove her car was to the dealership after it finally agreed to buy back the cobalt. Believe it or not, Jessica Justice was one of the lucky ones. She caught the problem before it tornado into a deadly situation. Coming up on street signs well leer at nhtsas role. Its the cop on the beat, and they dropped the ball. Thats what paul was alluding to. The woman this that piece, how does she feel about General Motors, her dealership . Is she angry . Yes, i would say her attitude is the same we heard from the families of the victims who passed away from others. Its gone from frustration to anger. Anger that this festered for so long and nobody came forward and said something that could have, you know, averted these accidents. So thats the overall feeling that you get from these people, which is, you know, why didnt somebody step up . Why didnt somebody come forward and say we have a problem here . And then if i were in that situation, i know if i then found out that this problem went back, was affecting lots of people, lots of people, i would not guess let angry, but more angry. In other words, it was not just an anomaly to my automobile. Correct. It was a problem with the class of automobiles, and they knew it. Thats the feeling you get from all of these victims. They have, you know, in a strange way, a bond, a bond they dont want, obviously. Yes, exactly. But the families are furious. Well be watching at 10 00 tonight. I know youre putting the finishing targets on it. Failure to recall, investigating gm, 10 00 p. M. Sunday may 18th right here on where . Cnbc. Sue . We will all be watching, phil. How to succeed in Silicon Valley as a woman. Well talk to one whom who has made it to the top, but not without an awful lot of struggle. Plus nein thank you. Thats what he said about his employees behavior at the office. What exactly did they do to set him off . Thats next. In todays market, a lot can happen in a second. With fidelitys guaranteed onesecond trade execution, we route your order to up to 75 Market Centers to look for the best possible price, maybe even better than you expected. Its all part of our goal to execute your trade in one second. Im derrick chan of fidelity investments. Our onesecond trade execution is one more innovative reason serious investors are choosing fidelity. Call or click to open your fidelity account today. Tdd 1800345255050 tjust waiting to be found. Ties tdd 18003452550 at schwab, were here to help tdd 18003452550 bring what inspires you tdd 18003452550 out there. In here. Tdd 18003452550 out there, tdd 18003452550 there are stocks on the move. Tdd 18003452550 in here, streetsmart edge has tdd 18003452550 chart pattern recognition tdd 18003452550 which shows you which ones are bullish or bearish. Tdd 18003452550 now, earn 300 commissionfree online trades. Tdd 18003452550 call 18886486021 tdd 18003452550 or go to schwab. Com trading to learn how. Tdd 18003452550 our trading specialists can tdd 18003452550 help you set up your platform. Tdd 18003452550 because when your tools look the way you want tdd 18003452550 and work the way you think, you can trade at your best. Tdd 18003452550 get it all with no trade minimum. Tdd 18003452550 and only 8. 95 a trade. Tdd 18003452550 open an account and earn 300 commissionfree online trades. Tdd 18003452550 call 18886486021 to learn more. Tdd 18003452550 so you can take charge tdd 18003452550 of your trading. Lets check the metals market. The comembers gold market down just 20 cents. We have a fractional gain in the platinum market, and the palladium market. The platinum market is down 1. 40. Dominic, what you got . Its power lunch, im hungry, so were going to talk about darden restaurants, down on news it agreed to sell the red lobster chain for around 2. 1 billion in cash, defying pressure from star burden value and who opposed the sale, investors are, for give me, a crabby mood. Back over to you. You are such a card. Lets head to the knead dab. Sheila is following the knead dab for us. We are down for a fourth day in a row at the nasdaq. Heres the thing. Over the past four days we have lost about 2 , since hitting that 14year high, down about 7 . But its not all doom and gloom today here at the nasdaq. Take a look at applied materials, those stocks are higher. Also cisco up for a second day in a row after the blockbuster earnings report. Keep an eye on the 3d printing stocks. There was a bullish now saying they see consumer uptick so perhapsist nots doom and gloom here, we are see some good pockets of green at the nasdaq, sue. Sheila, thanks solve. Yields on the tenyear benchmark note right at the 2. 5 level. Rick santelli is tracking the action. Yeah, this is the top of the world, ma. Chicago, futures, treasuries, looking at a twoday chart, pretty much says it all. Even though we are actually up two basis points for the day, were look at a bunch of month to day charts. Everybody is thinking well have a 4 handle. Look at a tenyear note yields. Yeah, we can slide down that, lets look at other areas. Lets look at the dollar yen. Its also taking it on the chin. The euro versus the dallas, theres a lot of extremes going on, but one extreme very few are talking about, that the Financial Times quest happened to mention. The 62 standard benchmark at a 20month low, Pay Attention to that last chart. Tyler, back to you. Rick, thank you very much. Do you think this house is worth a million . Its coming up here, i promise you. Come on, bring me the house. There it is. Worth a million . Seven homes battling for the coveted top spot in cnbcs Million Dollar home challenge. Well take you on a tour next on power lunch. Thats a tub right there, baby. She keeps you on your toes. You wouldnt have it any other way. But your erectile dysfunction it could be a question of blood flow. Cialis tadalafil for daily use helps you be Ready Anytime the moments right. You can be more confident in your ability to be ready. And the same cialis is the only daily ed tablet approved to treat ed and symptoms of bph, like needing to go frequently or urgently. Tell your doctor about all your medical conditions and medicines, and ask if your heart is healthy enough for sex. Do not take cialis if you take nitrates for chest pain, as it may cause an unsafe drop in blood pressure. Do not drink alcohol in excess. Side effects may include headache, upset stomach, delayed backache or muscle ache. To avoid longterm injury, get medical help right away for an erection lasting more than four hours. If you have any sudden decrease or loss in hearing or vision, or any allergic reactions like rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. Ask your doctor about experiencing cialis for daily use and a free 30tablet trial. What is this place . Where are we . This is where we bring together reliably fast internet and the best in entertainment. We call it the x1 entertainment operating system. It looks like the future we must have encountered a temporal vortex. Further analytics are necessary. Beam us up. Thats my phone. Hey. [ female announcer ] the x1 entertainment operating system. Only from xfinity. Tv and internet together like never before. Welcome back. J. C. Penney and nordstroms are not the only ones moving higher. The fashion aapparel company, cosmetics, home furnishings, you name it handily retch did come up a bit short, but again dillards currently up toward session highs 14 to the up side. Back over to you. Thank you very much. Cnbcs Million Dollar home competition is back, bigger and better than ever. Seven homes battling it out. Since were just weeks away from summer, all the homes are located in top summer hot spots. Woohoo. Yeah, woohoo. In each show, two 1 million homes face off. The winner moving on and the loser gets eliminated. The champion will be announced on closing bell. Touring the homes right now are Morgan Brennan and jane wells. Reporter with a Majestic Mountain backdrop, this custom log cabin since on nearly 3 acres of landscaped property. It has a heated fourcar garage, a covered front porch and friendly neighbors. This cushy country home spans 4,700 square feet, vaulted ceilings, lots of light and the Gourmet Kitchen opens onto this great great room. Complete with a twostory fireplace. Upstairs an additional family room for the kids to hang out. Here in one of two master suites, its all about the views. Did i mention the storage . Take a dip in the hot tub or go play in the Great Outdoors with nearby hiking and flyfishing. Its a quick commute to the airport, close to one of the most Scenic National parks in the country. All of this for 950,000. This classic beach house sits on a tiny lot, only about a 20th of an acre. Its all how, no land, but youre not here to do yardwork, youre here to relax. This bungalow mentioned just under 1500 square feet, completely remodded, top notch appliances, custom cabinets, granite, and hot water radiant floor heating. This closet could be a nursery its huge. Theres also two bathrooms. Only one bedroom, but a contractor will add a sect for 5 grand. If you have guests, just have them stay up here. This is a wine drinking and reading area, but youre here for this, only half a block away in a town nicknamed mayberry by the sea. Thats why theyre asking 1,075,000. We know from prior intelligence, sue, that morgans home is in bodesman, montana. She won the earlier round during squawk on the street. Jane, you have a i dont know if i know the region, i used to live in a beach town, Manhattan Beach and redondo beach. It just reminds me of that, because you got no land and you didnt even need a lawn mower, you didnt have grass. You just had the house, but you were close to the beach, and those little areas have really quaint little towns. Thats what it reminds me of. I follow the dictum stay close to your coanchor. Im going to say venice beach, california. Thats a good guess. Dolly lenz, super broker though thats not mayberry on the ocean. That was a big hint, wasnt it . That kind of threw me. Where is jane . Its in seal beach, 35 miles from los angeles, so really like a los angeles beach suburb. A beautiful area. Beautiful, fabulous. Five blocks from everything. You know, smack in the half a block from the beach, five blocks from town, five blocks from the pier. And its not as built uppo chi chi as other towns. Like the owner of this house was a fireman. Like the perfect person, middle america, fireman, great little house. Which is the better buy, dolly . You know its tough here. You have this great log cabin and then this adorable beach house. One bedroom does limit the resailability, which is why theyre looking to add another bedroom for 60k. Redfin was smart to set that up. I have to tell you for my money, and real estate is location, but its also visual. For my money it has to be that beach house. The beach house . Yeah, i could see myself going there. Nobody can follow me. I only have one bedroom. I can see myself sipping a glass of wine. I dont know, it seems like a perfect lifestyle. Weather always beautiful. A little droughty, but always beautiful. But it really is. In seal beach, when i have been there. You need a car to get to work if you work outside of seal beach, but once youre home, you dont need it. Its beautiful. Everyone walks everywhere. Lit really five blocks i dont drive. My wife would go for that, no doubt about it. No doubt about it. So well do men versus women next. Thats a great idea. You bet. I would go for the cabin, the buffalo head, the fish. All guys who weighed in the last time, all of them picked that so it is a man versus woman thing. You got it. Next time well do man versus women Million Dollar home. You win. You are right. Think wise she the broker to the stars. Ocean cottage wins round 4. Well move on. Let us know if you agree. Milliondollarhome. Catch dolly on street signs to see who wins the next round. Were getting close. Do not miss that. Joe can have the cottage. Which would you pick . Having lived in that area, i would probably would have picked the cottage. Its just a beautiful lifestyle. How will you fit your three xids in there . I wouldnt. Thats the point, isnt it . Its a beautiful rental. All right. Mixed day on wall street after a sharp twoday selloff. Weed head down to the plus Deutsche Bank gets really serious about the employees conduct, war are warning of consequences if he use vulgar or boastful behavior. Whats behind that . Well talk about that when we continue. In 1953. Afghanistan, in 2009. Orbiting the moon in 1971. [ male announcer ] once its earned, usaa Auto Insurance is often handed down from generation to generation. Because it offers a superior level of protection. And because usaas commitment to serve current and former military members and their families is without equal. Begin your legacy. Get an Auto Insurance quote. Usaa. We know what it means to serve. Thats keeping you from the healthcare you deserve. At humana, we believe if healthcare changes, if it becomes simpler. If frustration and paperwork decrease. If grandparents get to live at home instead of in a home. The gap begins to close. So lets simplify things. Lets close the gap between people and care. To prove to you that aleve is the better choice for him, hes agreed to give it up. Thats today . [ male announcer ] well be with him all day as he goes back to taking tylenol. I was okay, but after lunch my knee started to hurt again. And now ive got to take more pills. Yup. Another pill stop. Can i get my aleve back yet . For my pain, i want my aleve. [ male announcer ] look for the easyopen red arthritis cap. Quell come back to power lunch. Kansas city southern moving higher after Merrill Lynch and sees the stock has attractively priced for mid teens Earnings Growth for the next 5 to 10 years, up about 3. 5 trading. But the stock had been year to date, sue. Back to you. Dom, thank you very much. A Top Executive at Deutsche Bank has warned his staff bad behavior will not be tolerated. He says hes lost patience with some of his employees, being boastful, indiscreet and vulgar is not okay. Deutsche tells power lunch, quote, a new culture is taking hold, step by step here at Deutsche Bank. The substance and tone of this video is intentionally direct, and part of an ongoing program. We expect every employee to understand and comply with our standards. And im sure they will after that. Lets get the trading action from the big board from bob pisani and kenny polcari. I see the market digesting. No real excitement over the economic numbers. I think the number on the face of it looks good, but when you look at it, you realize its more multifamily, more rental stuff than it is individual homes, right . So therefore you dont see a lot of reaction. Were holding at 18. 65, a positive for the s p. And i think going into the weekend, you have this feeling that it was kind of an interesting week, a bit volatile. To people are trying to take a breather. Youre talking about the Housing Starts number this morning. I would have liked to have seen more. Wrestle a big of a correction shun, and i think taz fantast fantastic. Weve been waiting for that, right . You know, what you noticed yesterday, there wasnt real panic. We are seeing a bit of damage there, but the overall market, the overall largecap Market Holding well. It actually feels okay. Well leave it right there, that it feels okay. Im back down on the floor on monday. See you then. Ty, over to you. Sue, cnbc celebrates Small Business week. Today were going to highlight an entrepreneur who as overcome age and gender bias. Her Success Story is coming up when power lunch returns. In a world thats changing faster than ever, we believe outshining the competition tomorrow quires challenging your Business Inside and out today. At cognizant, we help forwardlooking Companies Run better and run different to give your customers every reason to keep looking for you. So if youre ready to see opportunities and see them through, we say lets get to work. Because the future belongs to those who challenge the present. Trwith secure wifie for your business. It also comes with public wifi for your customers. Not so with internet from the phone company. I would email the phone company to inquire as to why they have shortchanged these customers. But that would require wifi. Switch to comcast Business Internet and get two Wifi Networks included. Comcast business built for business. Welcome back to power lunch. El dao backle of the day still continues to be World Wrestling entertainment. This stock is getting body slammed by investors, taking a hit after the company set its new Online Network wont make up for lost payperview and streaming ondemand business until at least 2015. Still down 44 in todays trade, sue. I had to look twice at that and make sure it was correct. Its Small Business week. Here at cnbc were profiling some of the best entrepreneurial stories. In Silicon ValleySherry Atwood had to overcome age and gender bias tots her start upoff the ground. Sherry isnt your typical Silicon Valley entrepreneur. Im about as opposite as you can philadelphia, a woman trying to do a Technology Start up. I dont have an ivy league education. I dust gent graduate. I have over ten years business experience. I thought this is things would be positives. Unfortunately theres a lot of investors that are looking for the young 21yearold just graduated stanford type of entrepreneur. But she knew she had any with practical value, even if it wasnt Silicon Valley cool. Her start up, supportpay is an Online Service that helps divorced parents manage child expenses, an idea the former synamtec employees. You get to communicate about money. It doesnt get better, it gets way worse. Supportpay has secured 1. 1 million in funding. Currently that is 2500 users. Sherry hopes her company will not just be profitable, but make life after divorce more manageable. Josh lipton, cnbc, Silicon Valley. And Sherry Atwood joins us from san jose. Congratulations on your success. Thank you so much. I know it was hard fought. First of all, i found it hard to believe that no one had come up with this idea before, given how many people in this country and elsewhere go through the same issues you had to deal with, but you were the smart one who figured it out. Exactly. Its amazing this hasnt been out there before, but just shows how much opportunity there is to solve problems of people my age thats not out there. Tell me what it was like trying to raise funds to get this startup. You are in a neck of at the woods which a lot of people feel is difficult for women just on the surface of it, but youre a woman who is, as you said, not 20 years old, and you didnt just graduate from stanford. So how did you go about getting the funding for it . Ill tell you, it wasnt easy. It was hard. I heard no 100 times or more and a bunch of other things that cant even be repeated, but i used that as a mechanism to motivate myself and prove the nay sayers wrong. I got this fantastic group of investors now that see my age and gender as an asset, not as a liability. Do you think that you would have gotten funding quicker if you had been a 26, 22yearold man if. Absolutely. I was told that numerous times by potential investors. If you were a man, you would have more money that you know what to do with. Why do you think that is best yond the sexism, and age bias . I think people are used to invests in things that are the same. So theyll take a picture of somebody, they see that as the view, and theyll invest in those things over and over again. What i was trying to do was something completely different, targeting a completely different generation, and i wasnt a man. What is it about Silicon Valley that, you know, a lot of people look at wall street and say that wall street is hostile to female employees, and we dont have as many women in top positions on wall street, but if you look at Silicon Valley, its even worse. Why is that . There are so few women in powerful positions in Silicon Valley. I think its a problem not only in start up, but corporate american as well. A lot of women give up, quite frankly. I think the biggest part is yes, it was hard, it was tough, but i didnt give up. I kept trying, until women keep doing that and keep going against the nay sayers and keep at it, then it wont change. The only way to change it is keep doing it. Sherry, we look forward to you perhaps on your ipo. If you do, come on power lunch first. Okay . Thank you. I will. Good luck. Choppy trading after yesterdays big selloff, but there are still some big stock binners today. But first whats coming up on street signs . Happy friday, guys. The new neutral. Thats right, you heard me. Pimco will be on our show and explain. Also retail turnaround that knocks the cover off the shorts. The jawdropping stat that shows why the president needs to take his own advice and go get a refi. Make sure you join us for an exciting edition of street signs at the top of the hour. I make a lot of purchases for my business. And i get a lot in return with ink plus from chase like 60,000 bonus points when i spent 5,000 in the first 3 months after i opened my account. And i earn 5 times the rewards on internet, phone services and at Office Supply stores. With ink plus i can choose how to redeem my points. Travel, gift cards even cash back. And my rewards points wont expire. So you can make owning business even more rewarding. Ink from chase. So you can. Tigers, both of you. Tigers . Dont be modest. I see how youve been investing. Setting long term goals. Diversifying. Dip you got our attention. We did . Of course. Youre type e well, i have been researching retirement strategies. Well thats what type e s do. Welcome home. Taking control of your retirement . E trade gives you the tools and resources to get it right. Are you type e . [ male announcer ] since we began, mercedesbenz has pioneered many breakthroughs. Breakthroughs in design. Breakthroughs in safety. In engineering. And technology. And now our latest creation breaks one more barrier. Presenting the cla. Starting at 29,900. So ally bank has a,900. That wont trap me in a rate. Thats correct. Cause im really nervous about getting trapped. Whys that . Uh, mark . Go get help i have my reasons. Look, you dont have to feel trapped with our raise your rate cd. If our rate on this cd goes up, yours can too. Oh that sounds nice. Dont feel trapped with the ally raise your rate cd. Ally bank. Your money needs an ally. Ty and i are still talking about bodesman, montana. Lets get you up to date. The transports are up, up p 1 points. S p 500 off 1. 3 points, and the nasdaq composite is down about 8. The yield up just a tad above 2. 5 . Three winners right now, back many good earnings, nordstrom, auto desk, nordstrom is up 12. 5 . Love, love, love nordstrom. They readily maid a point on the callwe had alltime highs, and then the worth stretch. The tail of two markets. The market always schools you. Remember everybody was staying away from bonds, stay away from bonds. Right now the tenyear bond has a better total return of about 7 for the year than any of the major stock market brougham terse . Thats why youve got to watch power lunch every single day. That would do it for this power lunch. Have a great weekend, everybody. Street signs begins right now. Money is cheap, and will stay cheep for a long, long time, so sell pimco. Hi, everybody. Happy friday. What may by one of the dumbest arguments against housing, the surprise country that may have changed the face of Global Economics and scary chart on how to create systemic poverty. You have to see it to believe it, mandy. What a ride its been, brian, the record highs earlier this week, they were well into the forgotten. Look how lackluster we are today. In fact the