Finish off a real nasty week, you notice the dow is now negative for the year. We deserve a break after the last five days. What i regard as a rolling bear market from minerals to industrials, to oil and gas and today, the semiconductors and amazingly, we get it money because its columbus day, were going to get a break. A day where Companies Know better than to say anything other than columbus sailed the ocean blue in 1492. Given the relative proximity to the s p 5001,196 closing level, even that could be frout with the pain of previous octobers. The market is a bundle of nerves right now. Were going to get a heap of things the bulls need to see happen this weekend, well slice through levels that were unthinkable three weeks ago when alibaba became public. It seems to be the demarkation point for pain we felt since. What could help turn the market around . Any sign that the stalemate over ukraine between germany and russia is coming to an end would help. No new outbreaks of ebola would hes concerns that collapsed the travel and leisure stocks and stabilization of oil so the principle creator of jobs in the country continues to hire. By the way, would it hurt if the eagles beat the giants sunday night. With that relief from the three nonsports related fronts, the downturn will resume broken by positive earnings reports and alcoas surprise makes you wonder if theres in confidence in stocks right now. Yes, it is that bad. After mondays welcome res pit, on tuesday, we got five reports. Thats right. Five reports that could set the tone for the whole month. First we get earnings from jp morgan. Wells fargo and citigroup in the banking group. They are all banks but very different animals, citigroup has a Large International base and reported a terrific quarter last time. Even in this market the stock will be hard pressed to stay at these lower levels. Wells fargo earnings mimic or reflect the actual strength or weakness of our country as its all domestic. I know the yield curve what it can make off your deposits, i expect to hear the businesses percolating because the country is doing well. If we dont hear good news, i predict a very big selloff and all of the other regional banks out there and many report next week, jp morgan, the bulls needs hear two things,up beat jamie dimon talking about a timetable to be back at his desk regularly after a battle with throat cancer. Its not about friends in this show, always about money, but if the banks can profit from the volatility. That used to be jp morgans stock and trade, could the volatility be a source of an upside surprise . Next we have csx, the rails represent u. S. Commerce again im trying to distinguish between foreign and domestic. Whether were really doing, automobiles, coal, housing, agriculture, there will be questions about oil and gas because of the panic in the group. Its not really csxs stock and trade but im going to list it. You should do. Then theres intel. It was clobbered when microchip, a smallest chip maker preannounced a horrible quarter last night citing chinese weakness when we expected chinese strength. Intel is about personal computers, something only tangentially related to business. If tech is to regain its footing, intel will continue to report good quarters as it has in the last couple of quarters have been quite good. Wednesdays netflix, this market has been badly bifurcated between those companies that captured americas fancy. And then the rest of the companies that show real earnings, not just exciting press releases when they report. I do not know a soul who expects anything about fabulous reassuring words out of netflix about foreign adoption of the model. The market is no mood to hear anything other than blowout subscriber numbers. If netflix delivers the speks will come alive again, if it doesnt, they all come down, they are not diversified. We get our first read on Industrial America of any import when ggp reports. Heres this group, after the oil and gas has been one huge, industrials are the leaders on the downside. Any turn in the sinking ship that is Industrial America, ppg will have to steer it. This was the First Industrial recovery after the great recession. Largely because the amazing work done by the always bankable ceo, but they have a huge business in europe. I keep thinking of the thrashing alcoa got after the amazing quarter where they admitted the obvious, that europe is weaker. Alcoa came in with a stock thats doubled in a very short time, real head of steam into that quarter. Just to show you the dislocation of the market. Do you know ppg, one of my favorite industrials is down 2. 5 for the year. Can you believe that . Not that long ago this stock tratded at 213 . Today it was 184. We dont even know if anything negative has happened. That is how brutal this market has become. Perhaps the most important day is friday, with results from honeywell and general electric. Honeywell steered the company as well as you can shepherd this business did i mispronounce his name shows how rattled things are. He has important divisions to cover auto and aer os space and nonresidential construction. Every single one was in bull market mode. We just got that from al cowith a which has a huge aerospace business. If they keep going down, whatever positive earnings cody gives us will be viewed as being in the rearview mirror. Nonresidential construction has been a burj onning brightspot. I cant believe how far the auto stocks have fallen since the poor guidance which left off the industrial warning bells. Can honeywell signal we can worry less . Lets listen. Now, general electric, we want to hear how the vast business is operating but thats not what people are listening for this time around. The markets become very concerned, infrastructure and acquisition of the French Company and oil and gas and other business it expanded into. This market now hates europe, loathes it. Ges ceo will be grilled about the buying of a French Company. No matter that its a worldwide company, based in france. France, for heaven sake and thats one of the weakest parts of the weakest continent. Had the s p rating revised to negative just today, oil and gas business thats got everyone on pins and needles. When you look at the new portfolio, you see a gigantic increase in the exposure to the energy boom because of the plummeting cost of oil looks like a bust. One more thing, they had extremely well day and fast growing business in the patch. Will it turn into a negative by worried analysts who turned against the Energy Industry . Ge could very well get hit again unless it expands its margins and tells you a story how oil is not going lower than already fallen. Heres the bottom line. This has truly become a treacherous market. Certain point starts will stay the same or go the higher when Companies Report earnings. Not even upside surprises. I sense we are not there yet but maybe by fridays ge and honeywells reports, we will be. Steve in california, steve . Caller thanks for taking my call. Of course. Caller im calling about the gap, its been struggling now, they have a new ceo and jury is ourt on that looks like and sales have been done. Right. Caller Holiday Season is coming and im wondering gap say good stock if i should hold it or buy i think at this point i would not sell it. The stock is down hideously on the departure of murphy as if something very, very wrong, now priced for a lot of negativity, its too low to sell gap stores. How about lance in new york. Caller thank you for taking my call. Of course. Caller id like your opinion on the stock mobilite. People got freaked out because tesla announced a couple of things. I went to mobileeyes site and put in tesla and got no results. That is what happened to a lot of people. Mobile eye has gotten ahead of itself. Doug in hawaii. Caller jim aloha, calling from hawaii. Last three weeks its been humid but getting back which was humid. How can i help. Caller medallion financial, a Specialty Finance company. They have a pe of 10 and dividend above 8 , price to book of about 1. They seem like a safe harbor in the sea i would think so but people are saying that you know what you got to watch out about uber. Now uber is the worry. Everybody has been able to create a worry about pretty much everything and that includes a very safe normally company medallion financial. Now the worries even transcend something that simple. Were in a treacherous market. One has to hope that Companies Report inline earnings maybe stocks wont go down. Were not there yet. The ebola epidemic has the world on edge. How much will the fear affect your stocks . New data showing how one drug could save the lives of babies with a deadly condition, 30,000 suffer. Ive got the ceo, plus tired of swimming in your suit . Im talking to the cofounder of a Custom Clothing Company who claims he can give you the right fit after a few clicks. Its a feel good story. Stick with cramer. Dont miss a second of mad money, follow at jim cramer on twitter. Madtweets and send jim an email or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. Want to change the world . Create things that help people. Design safer cars. Faster computers. Smarter grids and smarter phones. Think up new ways to produce energy. Be an engineer. Solve problems the world needs solved. What are you waiting for . Changing the world is part of the job description. [ male announcer ] join the scientists and engineers of exxonmobil in inspiring americas future engineers. Energy lives here. Ok, if youre up there, i coulsmart sarah. Elp. Seeking guidance. Just like with your investments. That sets you apart. It does . It does. Youre type e. And seeking another perspective is what type e s do. Oh, and your next handhold. Is there. You dont have to go it alone. E trade gives you the support and guidance to make informed decisions. Are you type e . So ally bank really has no hidden fethats right. Accounts . Its just that im worried about you know hidden things. Ok, whys that . No hidden fees, from the bank where no branches equals great rates. Maybe, just maybe some of the politicians that have been real trouble makers are starting to get the damage that were seeing. Were hearing rumbles out of germany and china that the leaders know that perhaps more stimulus might be needed. Thats a start because this market is broken by the stocks and companies that sell to europe and germany is choking with the tight money policies and china that failed to stimulate or isnt able to stimulate the economy any longer. These two countries among the most solvent recognize the high stakes were playing for right now. There are a multitude of things going wrong at the moment. Many concerns are actually worth fretting about and not underestimating. We have ukraine versus russia, no resolution in sight that i can see. We have isis uncapable of unspeakable acts and heighten security alert and a state thats endlessly blackmailed the west into submission with the nukes pointsed to the south. Ebola virus, containment nowhere in sight. Making tough decisions to protect our citizens. We dont even know how the disease works frankly, but i know some fear it like a combination of the black death and captain trips from steven kings, the stand. Again, it cant be underestimated and thats the problem. Weve got the slowdowns in europe and china. And those are playing havoc with the earnings of so many companies. Just this morning, we learn from microchip an important semiconductor that the strong month of september, at least usually, in china turned out to be unseasonably weak. It was a jaw dropping event. I was shocked given the broad breadth of the chips they make. You can see its semiconductors go to every device known to man. Were used to the caterpillars being disappointed by the orders and iron and copper companied overexpanded to meet chinese demand that now failed to material. We get the fact china is using more oil but not as much as we thought it would, hence why oil keeps going down. But semiconductors . Heaven forbid, did you see that today . Analog devices, my kron and cyber semiand everything in between. That has been an area of strength in this market. It was unscathed by the rolling bear markets and commodities and Machinery Companies and oil and gas businesses and vast of industrials, involving chemicals and paper and electronics and automobiles. Suddenly with one vicious preannouncement, the entire group is in tatters because its out of china. The Federal Reserve acknowledge the the strong dollar could slow the economy but that breath taking bear market occurred and therefore wasnt in the midst. We also know the incredibly responsible head of the European Central bank is doing he can to pull europe from the brink of recession. Until today the chinese leadership and Angela Merkel seem complacent in the totally negative turn. Their acknowledgement of weakness is worth acknowledging and led to a nice rally this morning even as we ultimately gave up the gains with another nasty decline today. Although some blue chips with no Economic Sensitivity did manage to rally. I dont know if thats good anymore. They are bottom market equivalents not dividend cuts, the latter being hurt further by the sense that they all need additional financing to finish their ongoing projects which means more dilutive off rampings. Deaf to the problems, better late than never, but we should have in the gone down this far already. Murky and dark road in the first place. If we slip into recession because of european weakness, blame merkel for certain. She truly seems to want to inherit the mantle of herbert hoover, tight fisted into a depression. Alex in new york. Caller nice to meet you, cramer, how are you doing . Long day my friend. How about you . Caller i hear you. Listen, got a question, a lot of news and action in gold pro, got the Holiday Season, whats your take an ambarella. I said enough was enough with go pro, when it got to 93. Go to go pro youtube site and look at the videos. When i saw the goat riding on the surf board, thats it, im out of here, we have enough money made in go pro, you have to ring the register. Ambarella, all i can say go pro is enough. John . Caller thank you for the home gamers, wanted to thank you for industrials, house of pain, not sure if i should buy more or cut losses and reconfigure. The house of pain. I have to tell you, we have been completely aghast that eaton has fallen so far. The stock has gone in a Straight Line and sandy cutler has disappointed many times now. He has to deliver. If he delivers from this level, which is yields more than 3 , then theres hope. But this is 79 to 58 without a peep out of the company. I am very disappointed. And so is my charity. Bob in new york. Caller jim, two weeks ago you added dow chemical to the trust. Should we add more . You know what, this is one we actually said buy more, this is like we were holding back from any of the industrials because we dont think they have much of a bottom. Dow has a lots of good things going for it but does have the achilles heel of europe. France was down today and youve got put on watch, if you have a company that is in europe, it went lower this week. That was the problem with eaton by the way. Maybe the politicians with the price at the pump, while were all like breakthrough today could save thousands of lives. The biotech behind the news is just ahead. The only guy rocking with the suit and tie. Im talking to a custom clothing player who claims getting a tailorred suit as easy as sitting in front of a web cam. Stay with cramer. Go ahead and put your bag right here. Have a nice flight traveling can feel like one big mystery. Youre never quite sure what is coming your way. But when youve got an entire company who knows that the most ontime flights are nothing if we cant get your things there too. Its no wonder more People Choose delta than any other airline. No. Not exactly. To attain success, one must project success. Thats why we use fedex one rate. Their flat rate shipping. Exactly. It makes us look topnotch but we know its affordable. [ garage door opening ] [ sighs ] honey, havent i asked you to please use the we dont have a reception entrance. [ male announcer ] ship a pak via Fedex Express saver® for as low as 7. 50. [ male announcer ] ship a pak via Fedex Express saver® an Unprecedented Program arting busithat partners businesses with universities across the state. For better access to talent, cutting edge research, and state of the art facilities. And you pay no taxes for ten years. From biotech in brooklyn, to next gen energy in binghamton, to manufacturing in buffalo. Startupny has new businesses popping up across the state. See how startupny can help your business grow at startup. Ny. Gov blame it on the basin in texas. Thats where the oil is flooding into the markets right now. Its absolutely true that the shales are responsible for the lions share of new oil being produced in the country and it is amazing, 1. 1 barrels of production a day, double when it was when i went there. The eagle in texas, 1. 5 billion barrels per day. It is conceivable it could double in production over the next year. Thats right, were potentially talking about 3 Million Barrels of oil a day coming out of a once thought to be tapped out field with new Technology Finding oil, once thought to be out of reach at any price. Its being found relatively cheaply. Last time i asked the ceo and he didnt rule these once wild estimates out. He runs the biggest pipelines and told me the numbers jump every single day and the more pipe that gets laid the more oil were going to pump. I get the sense the gaining factor is about the ban on exporting oil. While there are stores that can handle whats coming out of the permeon, if it goes to levels im talking about, well have no place to put the excess. Yes, theres that much more production coming online and thats why the price is going so low. I think it is a real issue for our economy now. The boom can be selffulfilling at this pace, all of the talk about reaching north America Energy selfsufficiency by 2020, is now off the table. I get the sense we could be there within three years at this blistering pace. Without more storage well xr to cut back on drilling and if prices go lower, budgets will have to be cut back too. It is sewing the seeds of his own demise being pushed by opec countries that dont want us to be selfsufficient. You take away the biggest Growth Opportunities for the creation of good jobs. Theres so much at risk with the plummeting price of oil that the border selloff can make sense to you now i hope. We have no energy policy. We dont have a fossil fuel president who sees about whats to happen. We cant build a storage kpaflt pipelines refineries to use the oil we have, not quick enough. And again, you cant export the stuff, not legal. What started out as a huge windful of oil and gas is turning into something that could go very awrite wry. Well knock the price down ourselves with no legal outlet for the oil and that will bring back unemployment in states that have been at the very back bone of our recovery. Its a nightmarish scenario that hadnt been part of a dream come true. Its way too close for comfort, hence the selloff in anything having to do with oil and gas thats been going on for days. Im talking worst case scenario, no doubt about it. What do you think the oil stocks are pricing in here . Everyone is banking on the worst case and now you know what the worst case is. Vince in illinois. Caller hey, jim, big chicago boo ya to you. Whats happening. Caller my question is about hclp, had it for a while. We did a piece a few weeks ago that said that the stocks are way too high. We said they are dangerous group, they are now down on average 30 since we said sell the stocks and i reirate they are no place to be right now. Can i go to mark in wisconsin. Mark . Caller yeah, jim, my stock is cdr, its a limited partnership, Ticker Symbol uan. It had an all time high of 31, but today it hit an all time low of 11. 77. My question is, should i use this alltime low to buy more or should i just hold my position and take the payout and wait and see what happens . Theres a guy who does this dividends stock adviser for the street. Com. Im going to go over the partners with him. This yield looks too tempting for me. Too tempting meaning too big, like theres something wrong. And theres a number of stocks like this that ive got to analyze rather than say i wouldnt worry about it. Is the countrys oil boom sewing the seeds of its own demise, its a few dollars down from happening. Blame it on the power of the permeon basin. There is much more mad money ahead, including tieing up their own piece in the retail space by changing the way you shop. And can a biotech keep your portfolio healthy in a volatile market and tesla and netflix. I cant wait to hear what you have to offer in tonights lightning round. Where the reward was that what if tnew car smelledit card and the freedom of the open road . A card that gave you that im 16 and just got my first car feeling. Presenting the buypower card from capital one. Redeem earnings toward part or even all of a new chevrolet, buick, gmc or cadillac with no limits. So every time you use it, youre not just shopping for goods. Youre shopping for something great. Learn more at buypowercard. Com introducing a pm pain reliever that dares to work all the way until the am. New aleve pm the only one with a sleep aid. Plus the 12 hour strength of aleve. Sea captain theres a narratorstorm cominhe storm narrator that whipped through the turbine which poured. Surplus energy into the plant which generously lowered its price and tipped off the house which used all that energy to stay warm through the storm. Chipmunk theres a bad storm comin narrator the internet of everything is changing how energy works. Is your Network Ready . What kinds of stocks can you be surfing back to in this volatile damaging markets. Maybe the bioteches, companies that have no sensitivity whatsoever with the slowdown in china, which is why i want to talk about isis pharmaceuticals, they help cure Rare Diseases, i think it is a real game changer. They pioneered as antisense technology, drugs that work by binding to the rna in a persons cells. Rna is the substance that controls the expression of genes. So if you have nasty genetic disorder the platform may be able to fix it for you. They have one drug on market already for very specific genetic disease that causes high cholesterol. What i like about it, a lot more going on in the pipe. Specifically, 32 drugs in the pipeline, many of which treat the Rare Diseases were constantly highlighting here on mad money because they can be so lucrative for shareholders. Rare genetic conditions that causes progressive damage in the heart and nervous system and most importantly a potential block buster for spinal muscular at trophy, the leading cause of infantile death worldwide. We got very positive phase two results and number of cancer treatments in phase two and three and interesting formulations for diabetes too. They jumped 4 on the positive spinal Muscular Atrophy trial results but pulled back hard to close 2 with the rest of the market. This stock has more than quadrupled, still down about 22 points from the highs earlier this year. Lets check in with dr. Stanley cook, to hear more about where the company is headed. Welcome back to mad money. Its great to be here. You had news that frankly if it werent such a bad day for the market, i think represented a major breakthrough. Its highly unusual that its phase two which means this is so important you have to Start Talking about it. Could you walk our viewers through what this means for instance with this horrible disease . Well, first of all, let me say that the results that were reporting today are from a study that isnt pla seen bow controlled. The experts said it best. The results were observing or reare reremaremarkable. It will unfortunately kill half of the infants afflicted within 10 and a half or less months from birth. And so we updated the trial today which showed that the infants who had been treated initially at 6 mill grams, the median time to end point with 16. 3 months at the september 1st and of course a month has gone by so its longer. And then in the 12 millie gram we talked about at the ann in april, that group is now mature enough its 13. 8 months. So we see important evidence of prolonging life, we also see significant evidence of improved muscle scores and muscle function. And developmental milestones being achieved. And as dr. Finkle said, these are observations that are really quite remarkable. And are not seen in untreated infants. There is nothing right now for these infants, right . No, there is nothing. Were very hopeful as we enter the phase three study under way, to give us a great deal of optimism that were going to be able to demonstrate and prove the value that is implied by these data. Of course, to date the drug has proven to be extremely safe and well tolerated. Even in these terribly, terribly ill infants how many people suffer from this how many infants suffer from this each year . Well, about 30 to 40,000 infants in the u. S. , europe and japan had the disease and the most common form is type i. But unfortunately most of those infants die before they are two years old. So the level the number of patients is smaller but the incidents is higher. One of the things i was fascinated by and cannot believe what a breakthrough it is, if youre the fda, why would you not say, listen, we have nothing for these people. Speed this thing up and lets get this right now. Well, i think the first thing i would say is that this medication has moved through development at almost light speed. Were in phase iii and of course the reason we move so fast, we made observations that were so much more optimistic than what we hoped. We hoped maybe we would slow the disease a bit. Were seeing things that encourage us and encourage the investigators and parents to have infants enrolled. But we still have to prove its value. And thats the phase three program thats getting under way. Its remarkable. I have to ask you just because youre a great doctor and great thinker. When you read ebola stories, i know thats not what the technology is about, do you see among your cohorts because i know you speak to people, is there any hope the other companies that are biotech do have something within the pipe within the next year or two . Thats what i hear. Im absolutely not an expert and i dont know anything about the drugs in development. But ebola is a frightening of course, much more common infections such as drugresistant staph and strep are much more problematic and kill many more people. But ebola is selffrightening and im hearing Good Progress in being able to identify the virus more rapidly and Good Progress towards some therapy for the virus. But, again, its an area i know essentially nothing about. Fair enough. I want to congratulate. People are so gloomy right now. I know what a huge breakthrough this is. I know what it means to have a phase ii drug study be so significant. I wanted to thank you for coming on the show. Thanks so much. Thats dr. Stanley crooke of isis pharmaceuticals. One day this will stop and when it does, stocks like isis will go higher. Thats how i leave it with you. Your customers, our financing. Your aspirations, our analytics. Your goals, our technology. Introducing synchrony financial, bringing new meaning to the word partnership. Banking. Loyalty. Analytics. Synchrony financial. Enagage with us. Whos going to do it . Whos going to make it happen . Discover a new energy source. Turn ocean waves into power. Design cars that capture their emissions. Build bridges that fix themselves. Get more clean water to everyone. Whos going to take the leap . Whos going to write the code . Whos going to do it . Engineers. Thats who. Thats what i want to do. Be an engineer. [ male announcer ] join the scientists and engineers of exxonmobil in inspiring americas future engineers. Energy lives here. An Unprecedented Program arting busithat partners businesses with universities across the state. For better access to talent, cutting edge research, and state of the art facilities. And you pay no taxes for ten years. From biotech in brooklyn, to next gen energy in binghamton, to manufacturing in buffalo. Startupny has new businesses popping up across the state. See how startupny can help your business grow at startup. Ny. Gov today could be the day. The day we give you hope. Relief. A cure. Today, we believe every life deserves worldclass care. As one of the top four hospitals in the nation, over 100,000 people from around the world come to Cleveland Clinic for care each year. And were ready for you with a Second Opinion or a sameday appointment today today today and everyday. Call today, for an appointment today. It is time it is time for the lightning round. Are you ready . Lets start with jesse in california. Jesse. Booyah cramer. Im an 18yearold investor from california and wanted to thank you for everything you do for all of us. And then i wondering about Procter Gamble or kimberlyclark. Both i like, impartial, both terrific, both got good balance sheets, therefore right now i would favor kimberly. Hi, cramer. How are you, derek . Probably good. My question is organ novo, this was a once hot stock, genetic printing. It is a good spek, i think this is not exactly whats going to be working, down like 50 . I think thats okay. Lets go to chris in connecticut. Caller booyah, jim. Fmc, im hurting a little bit. I have to tell you, this is a company thats involved with agriculture and if its involved with ago gri culture, mr. It be m monsanto, it is going down. Go to shannon in maryland. Caller id like to give a little booyah to my economic teacher and know what your take on xpeed ya is. Related to travel. Right now youre in the grips of a fear, perhaps irrational about ebola. If there are negatives about hell bow la, they come out the next ten days and thats too high a risk for a stock nicely up this year. Orville in new york. Caller im calling regard a Company Called by mnk. I like, one of the winning stocks and made ak quigs of quest core. I wouldnt necessarily approach it right here but it is a company doing quite well. That, ladies and gentlemen is the conclusion of the lightning round. The lightning round is sponsored by tg ameritrade. I believe they could transform itself into a sizzling franchise of the stocks, 35 down and always wanted to own one of these. Pain, more pain ahead. There. I came back from hawaii, every inch is go pro. I watched a video of a goat on a surf board with go pro. Okay. A boar and goat. How can you top that . Cant top it. Its about time there was some theater, you know. Go ahead and put your bag right here. Have a nice flight traveling can feel like one big mystery. Youre never quite sure what is coming your way. But when youve got an entire company who knows that the most ontime flights are nothing if we cant get your things there too. Its no wonder more People Choose delta than any other airline. You want to know whats happening at the cutting edge of a given industry you have to check in with privately Held Companies inventing new ways to do all sorts of things, including shopping. Knot standard, the online retailer bringing custom tailored clothing to the masses wouts the tailer. They have a number of different ways to take your measurements online, through web cam or match, favorite suit platform. We take a measurement from a suit that fits you and plug them into the system or go to one of company showrooms, they have one in new york city, take your measurements and buy a suit, pants, shirt online all tailored. They dont have the need for any nasty inventory, one growing by leaps and bounds. Thats why i want to take a closer look with the cofounder and president of Knot Standard to hear more about the business and prospects. Welcome to mad money. Thanks for having us. Explain this to me. I love nice suits. But my suits cost a fortune, i have to have them custom made because i buy them off the the rack and they dont fit. We try to find a way that find ill fitting suits and put them on a standard platform. We sell online, and sell showrooms and corporates take a guy like yourself, put him a to z into a custom suit. Why do we need the showroom . The showroom is to put you at ease. So for three years there were no showrooms then we listen to the customers and they kept knocking on the door. This is an office, come back later and you can only say that so many times before you say why dont we give a little Space Dedicated here and we have seven showrooms overseas. The combination of the fact Restoration Hardware believes, which is a fantastic company, believes that the actual catalog, the actual online doesnt depict the great product but because of what amazon is doing when they open a showroom for the first time. Theres a need. Theres absolutely a need. When we look at Customer Behavior thats guys wants to touch and feel the fabric. That guy will never go away. Why would we keep him without an opportunity to do exactly that. If you want to come and see us in new york city, we have to give you that opportunity. We do so in a capital efficient way. Its a showroom not a shop. One of the reasons i wanted you on. I was intrigued. It looks like kevin plank, underarmor, he seems interested in the company. What do you think hes seeing . Kevin and his team probably see the same thing all investors see, a wide open market when you look at the opportunity for custom suiting versus masses, it represents a small percentage. Now you cue in athletes and full basketball teams and odd shapes and sizes. University of texas. A phenomenal way to put big and tall guys in a custom suit for the first time. Are you pitching the nfl the nfl its one of the rules they set. With the nfl, its very different than college. Its different because lesean mccoy doesnt want to look the same as vols. This is very hard to find, the most threads you can get in a suit. Can i get a suit for 180 from you. Absolutely. You have right dollar amount for the suit . A tom ford suit, north of 4,000 to 4,000. If i sent you this suit and want more like this, what happens . We have a match your suit program. If we never even saw you, you could send us that suit, 42 regular, presiden i would say y would look at two, 2200, roughly a third of what youre paying because were selling direct. What if i have a 2,000 suit . The figure you can half it each time. Rule of thumb half it. Were creating a brand where theres a place, theres a shop called Knot Standard where everything is your size. One last question, im not as in touch with young people. When i interview people i always want them in a suit. Are there enough people coming out of college who need to get and coming out of Business School sean law school who need a bargain that this market can continue to grow . Absolutely, we service both. I have to tell you, its the new world. It really is. The president of Knot Standard. If you can get a tailored suit for less than off the rack, wow, cool model. Stick with cramer. Tigers, both of you. Tigers . Dont be modest. I see how youve been investing. Setting long term goals. Diversifying. Dip you got our attention. We did . Of course. Youre type e well, i have been researching retirement strategies. Well thats what type e s do. Welcome home. Taking control of your retirement . E trade gives you the tools and resources to get it right. Are you type e . In a we believe outshining the competition tomorrow requires challenging your Business Inside and out today. 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If you have any sudden decrease or loss in hearing or vision, or any allergic reactions like rash, hives, swelling of the lips, tongue or throat, or difficulty breathing or swallowing, stop taking cialis and get medical help right away. Ask your doctor about cialis for daily use and a free 30tablet trial. First things first, ive been coming out here about ten years now and were going to get through this market like weve gotten through all of the other markets. If this one particularly treacherous . I dont like it. I dont like it because theres a lot of hidden issues like ebola out there, problems in germany, problems in russia, problems in china, but we have to take heart that the problems really arent right here. And if the other countries get it together and we get ebola under control, were going to be looking back and saying, why didnt we do some buying of stocks . And im not against that. I just want to see what happens next week with earnings. So im advising no panic, but no new money yet. We could get to a level that will be much more attractive than this level. We will get through this. We will get through this. Id li a modern american miracle your neighborhood supermarket. 48,000 items under one roof. Oh, boy, its just like a playground of food. Youre looking at the abundance of america, in a way. Absolutely. Youve got to see what i found over here. A halftrilliondollar industry that touches us all. You are empowered to make. Somebodys day. Did you find everything you needed today . Take a deep breath, because were gonna wow you. A billion and a half dollars worth of groceries sold every day, reflecting what we want and who we are. Ill bet most people think theyre pretty good shoppers. A