The nasdaq jumped 1. 14 , its worth remembering that companies can and do change their stripes. Actually improving the business all of the time. Sometimes the moves are revolutionary and sometimes theyre evolutionary. Today, we heard from a cavalcade of companies and the results are remarkably positive and they made you a ton of money. Why dont we start with the most obvious one, Green Mountain coffee roasters. Which after today should rename itself Green Mountain coke refrigerator. Thats because last night cocacola bought a 10 stake in the company and are going to partner with them to develop a cold soda maker, a keurig, yep, for soda. Until last night Green Mountain had clearly peaked with slowing numbers. And the two high valuation. But bryan kehly, Green Mountains chronically underestimated ceo saw the weaknesses and thought big, partnering with coke to have a disruptive machine from the looks and the sound of it will be much easier to year and therefore better than soda stream. Plus, cocacolas internal distribution can blow out the product. In one fell swoop it became then American Airlines a company that not long ago was bleeding red ink. Now that its merged with u. S. Airways, you can see how the company has been transformed. Thats why when i picked up the paper today, lead story in usa today 49,000 flights have been cancelled. I no longer fear for american even then on one time i should have been shorting it aggressively on the cancellations if i still ran a hedge fund. The airlines are a heck of a lot stronger, thanks to all that consolidation. Hence the stocks conclusion on the 52week high list not the low list as you would have expected at one time. Then theres aol. Remember those guys . Well, it had initially a positive, but then switched to negative earnings today. Aols reinvented itself, this time as a play on video and search. And meant to rival the traditional Broadcasting Cable companies. Its doing remarkable things as it throw blows out revenues. Its a big buy back. While it didnt put much money on buying the stock this year, i think it will be back in if the stock doesnt higher. This was a dial up noncontent cheap thats now capable of rivaling google on content at least. It has been transformed by the ceo tim armstrong. Hallelujah how about facebook . Think about it, 18 months ago facebook was a slowing desktop billboard company. With a product that simply didnt transfer well to mobile. Fast forward to today and it has the best interface for both advertisers and users. The worry that its peaked is behind it, i see multiple years of growth, and well marvel at how inexpensive the stock was. One has to hope that twitter is able to reinvent itself too, so its users growth can regain the luster of a year ago. It worked for facebook, it can work for twitter as ill detail later in the show. Im hopeful that management will be able to get that User Engagement rolling again. Of course some of the transitions take a long time. Bob iger has worked hard to get content providers, pixar and now lucas film behind star wars and they have been able to create new movies like the pirates of the caribbean franchise or cars and now frozen. That later could be monetized across broadway stages to theme parks. Disney has been transformed into the business where it could be a regular hit maker. And i think that this quarter you saw the end to movies that arent franchises and the beginning of multiyear rollouts of what are almost guaranteed to be hits. Thats why bob iger is one of my bankable ceos in get rich carefully. And we know the Companies Like marathon and oil have created Tremendous Oil and last night when i interviewed the ceo of marathon, i was shocked to learn how much they could do to bring out more value and i think its a good example, and it refuses to stagnate. Who knows how much royal could bring out and i still think that ox depp tall petroleum will do well. We know that lynn energy did, virtually overnight from a slow growth natural Growth Company to the natural gas tail by the way, those mlps are going up. I dont think its too late to buy lynn energy, my Charitable Trust is doing it. Think of how strong Martin Marietta materials has been after the purchase of texas industries. Theyre soaring again today because of good numbers. How weak could the country be if the companies are doing so well . And both bankable ceos have repeatedly reinvented themselves with acquisitions. The apparel stocks have been a total bear because of worries about retail sales but today we got numbers from kohls and ann taylor that werent very attractive at all. Yet, the stocks roared. So perhaps people are too negative about both. I think all companies with stagnant share prices should be thinking along the selfhelp lines and in order to create more value and give the market what it wants growth. For example, i reiterate that if apple wants to give its stock a growth injection dont buy back stock. Make a synergistic acquisition to the itunes business and thats to buy netflix. Microsofts new ceo needs to do something to advance social mobile cloud and connectivity. That means buying a company like aol. Neither acquisition would be a strain for apple or microsoft. Heres the bottom line this market wants growth. Whether it comes from dividing a company into two pieces to bring out more focused businesses that can grow faster that under one roof or from reinvention with new products or from acquisitions that take out competitors and increase pricing power. When we get that growth, the stocks get bit up. When we dont, the stocks tend to sit out even on the day like today. Its a vital lesson for Corporate America that far too few management seem to understand. But when they do figure it out, the rewards tend to happen rather quickly for those opportunistic enough to take the chance. Now i go to alex in new york. Alex . Caller booyah, cramer. Nice booyah on this, the best day of the year for the dow and the s p. Whats going on . Caller first of all, i have to make a birthday shoutout to my super stock bro, c moose. Of course. Caller anyway, i bought American Eagle fairly low, 13. 04. Should i sell short on . Or the long haul retail is having a couple days bounce. If you get the bounce you have to go. Come on, man, were going high quality. Can you imagine you have a nordstroms down at 57, 58, gap stores by the way, which obviously did not have that bad a quarter is now just reported some very good numbers. Go a little higher quality. Move up on the food chain. Can we go to charlotte in missouri, please. Caller yes, i own act amine. It went up today finally. Will it continue . No, i was on that conference call, i have to tell you, its up 10. When you see a stock up 10 buyers are coming into it. Why . Apple is not opening up the content Delivery System to compete. Dont forget, the backbone system is akam. So do and can change their stripes, all the market wants is growth. We see companies doing selfhelp, get bit up huge today. Its a vital lesson and we know andy defran teaches it. Got to get busy living or dying. Mad money will be right back. Coming up, catching a break . From fitness to fresh air, some big brands in recreation. Can this exposure be a strike for investors or will the concerns about the consumer enough to sink the shares . Cramer is making a splash with the ceo. Plus, remember roth . Whether you have got it or think you should start it, you probably got questions about the roth ira. Tonight, cramers laying out the strategy for how to succeed and offering some unexpected advice when he opens up his playbook. And later, looking for an investment to fall in love with . There are more than 4,000 companies trying to connect mr. And mrs. Right and with valentines day day around the corner, cramers calling in a specialist for a closer look. All coming up on mad money. Announcer dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. After a fabulous session like today, its hard to forget that were in a bad moment. But we did bounce today. At times like this i need you to remember something that f. Scott fitzgerald was right about, the rich are different not just because they have more money, but they keep spending it even when everyone else is hunkered down. Consider brunswick corporation, a maker a play things for the rich, including motor yachts like my own beloved 17 foot boston whaler and fitness machines, got one of those of theirs, and bowling equipment. Fully threequarters of the company sales, although come from boats and boat engines which is why i made brunswick a member of my gatsby index. Designed to measure the strength of the high end consumer. They reported at the worst possible moment, right at the start of the threeday period when the market got eviscerated. They earned 15 cents a share, two cents higher than expected revenues, that rose 8. 6 year over year. I think the guidance was conservative and the stock jumped from 2 bucks from 40 to 42. Thats a pretty heinous day they reported. Since then, brunswick has given up most of the move. Now i first recommended this stock two years ago. Since then its given you a 97 return. Lately though its pulled back about six points from the highs. This could be the rare buying opportunity we need for a fabulous company . Lets check in with dustan mccoy, the ceo of the brunswick corporation. Good morning. How are you . Thank you for having me. I have to tell you its funny. Youre synonymous with everything i love. I love to bowl. I have your life fitness workout machines in my place and i have a boston whaler and its unbelievable. We love people like you. No, it is. I dont think of them as brunswick. I think of them as the individual companies. Is it just you have so many different labels under the roof of brunswick. Do people know its all you . Actually they dont. Any time i meet you, hey, youre the bowling or the billiards guys and people dont know were in the boating or the fitness business. When i bought it, i looked at the Consumer Reports what was the best. What was unsinkable, it was you. I think a lot of your boat names people arent familiar with. They know them as the best of breed. Thats right. And actually we do that on purpose. Because we want our brands to have their own identity in the marketplace. Its a very fragmented market. They need to compete well without having the brunswick name tagging along. We do a good job. You sure do. Let me ask you, it was brought up on the conference call, but an interesting issue. The my generation, we can afford it. I have done well, when you do well, you get the harder thing for me to find is to find the slip to put the boat in. Younger people arent doing as well. The incomes arent up. So much harder to find a job. Is there a problem here with just the age group and having the wealth to buy your products . Actually not. We follow statistically what the age of boat buyers are. We did have it right at the recession, with people lets say 25 to 35, we began to notice the last two years that hasnt begun to pick up. We have seen a few more buyers over 65 but we have seen more in the 45 to 55 range. And heres a bunch of research we have done. We surveyed people in europe, canada, the United States and brazil. Those are the biggest boating markets in the world. And the fundamentalal question is boating still going to be relevant . Thats what i want to know. The answer is yes. We had two findings from that, both of which are good news for us. First, the people we surveyed this is in the 90th percentile all believe that boating is one of the great Recreational Activities in the world. It is. When you start there, Everything Else becomes easy, right . Then you have to get the product right, get the cost and the styling right. Add features, et cetera. Thats what were working ochn. Im one of the people. Im one of the people. A great recreational thing. Now, the numbers out of the United States, the numbers out of europe were incredibly strong. How do you explain this is in the Fourth Quarter. Yes. In the Fourth Quarter. How do you explain europe being so strong . A couple of things. We brought a bunch of new models to the marketplace there and again in any product company, we really hit that market hard with a bunch of new models and great features. Here in the u. S. A couple of things happened in the Fourth Quarter. The aluminum markets, let me put it this way. Anything with an outboard on it, pontoon, salt water or fresh Water Fishing have been growing significantly. We wanted to get boats positioned in the Dealer Network as we come into the season so they could do well. And smaller Fiberglass Products which is difficult to be, we had a bunch of new product coming so we wanted that in the Dealer Networks so we could get ready for the selling season and it all worked. Were confident to sell it at the retailers. The life fitness which is what i have is not a cheap machine. These are expensive machines, but your numbers are up big. Is that clubs buying them or people having inhome gyms . No, we dont go after the consumer to any great extent. Only about 10 of our sales are into the consumer segment. So we position ourselves to be high end, very high quality. Right. To go into the club, hospitality, hotels, et cetera. And all the growth in the Fourth Quarter was led by clubs and in fact that was global, jim, not just the United States. Okay. And hospitality. All right. Where are we with bowling . Where is bowling right now . Again, i mean, you know, im pretty good. Im not as great as i used to be. I just always find that bowling is something that when you have kids thats what they want to do. Sure. Its where my parties have been. We just like it. It is that generational . Is that the new generational liking bowling as much . Something very interesting is going on in bowling. So were working hard to participate in it. Bowling has been built around the league bowling. Yes. I hated it because they have the good lanes. Yeah. The League Bowlers in general have begun to decline in numbers. Okay. Theres probably because it takes a lot of time, you have to make a commitment for a long period of time, et cetera. So what we had begun to notice theres a new class of Bowling Center that involves much more fun. Good food, Great Customer service, big game rooms, et cetera. What we have been doing this year, we opened two pilots, two in the atlanta area, entirely new concept for us. The atlanta areas concepts have been open for six months, a home run. Chicago one we opened in october, got a little more work to do to prove the concept. But were very relaxed now that we know what the centers of the future look like and that way we can formulate a plan around that. One last question. Because Brooklyn Bowl is a big hot place where i live. Sure. People who had their boats destroyed in sandy, they all got new boats, didnt they . Not yet. No . Not yet. They first need to take care of their home, then their car. Then they collect their insurance money. And when we had all the hurricanes in 2005 on the southeast gulf coast, we saw those people begin to come back two, three, four, five years out. So thats still ahead for you. Still ahead. Great story. Dustan mccoy, ceo of brunswick corporation, a Great American company and a Great American stock. Stay with cramer. Coming up time to take control of your future, cramerica. Cramers reimagining your roth ira when he opens his play book. Later, perfect harmony . When youre looking for love people do strange things like spending loads of cash. Online dating has become a multibillion dollar industry. And to give you the outlook on where the money is headed this valentines day, cramers calling in a specialist. Go off the take with eharmony just ahead. Plus, the bird didnt fly today, so what do you do with twitter now . All coming up on mad money. Heres a word you should keep in mind unbiased. Some Brokerage Firms are but way too many arent. Why . Because selling their funds makes them more money. Which makes you wonder. Isnt that a conflict . Search proprietary mutual funds. Yikes then go to e trade. Weve got over 8,000 mutual funds and not one of them has our name on it. Were in the business of finding the right investments for you. E trade. Less for us, more for you. The funds prospectus contains its investment objectives, risks, charges, expenses and other Important Information and should be read and considered carefully before investing. For a current prospectus visit www. Etrade. Com mutualfunds. As i was reading through the fabulous hash tag get a plan questions on my twitter feed, i came across one that just screamed out to be answered tonight for cramers playbook. Thats the new personal finance segment where i help to educate you about financial literacy. The question comes from real r robby cf by the way the fake robby did not ask this. 21 years old, where do i put the first 10,000 of my roth ira . This is essentially a question about how to get started. And i think its very good one. First of all, real robby cf, you have horse sense for using a roth ira rather than a regular one. Roth makes more sense for younger people and workers arent making that much money. Up like a regular ira where your contributions are tax deductible, you do pay on the contributions to the roth ira, but youre allowed to withdraw the money without paying taxes or penalties at any time. So you have more access to your cash than the traditional ira. Ultimately with the roth ira, you get to invest for decades without paying dividend taxes or Capital Gains without the account. The difference is you pay your taxes at the beginning whereas with your regular one you start to pay when you start to withdraw when youre older. If you just started working and youre in a low tax bracket, a roth might make sems for you. Same if you think you might need to withdraw a decent chunk of change before you turn 59 1 2 the age where you can withdrawal without penalty free. Thank goodness im 20 years ago okay, 20 days away. Thats why i think this is one of the greatest savings vehicles out there. Of course theres a hitch. You can only use a roth ira if you make less than 127,000 a year. If youre single. Or 188,000 a year if youre married and filing jointly. So this is a terrific option for the 95 . While it would be nice if the really wealthy could take advantage of this too, a roth is designed for those not in the top tax bracket. By the way, please check out your money. Cnbc. Com. Its a pretty good resource to figure out how to manage the money. Lets get at the real meat of robbys question. Hes investing 10,000 because theres a 5,500 per year contribution limit and he wants to know if he should buy individual stocks or a basic s p 500 index fund. This is a real fundamental question that every single investor has to ask herself. Regular viewers know where i come down on this. I think the optimal strategy is to own a diversified portfolio. Five or ten individual stocks and keep track of everything you own, and i outline it pretty carefully in get rich carefully. In my opinion, thats the most effective and efficient way to make money in the market. If you do the homework, keep track of everything you own, then you should be able to beat the performance of the s p regularly. I know many of the viewers say this to me. If you cant keep up with the averages picking your own stocks lefts you side step much of the decline when were in a bear market. Which is very important. Because making back money you have lost is much harder than getting started. Because youve got less capital to work with. However, as much as i like to advocate owning individual stocks, i recognize that its not for everyone. A lot of people simply arent cut out to manage their own stock portfolios and thats okay. Managing your money is hard work, its timeconsuming. You have to read through the Conference Calls the 10k filings, they can get boring if youre not a total stock junkie like myself. The annual report is the most fun things i read. I think the reward of a chance to beat the market is worth the effort, but let me put it like this. Managing your open portfolio is like fly an airplane. You dont sit down in the pilots chair unless you know you can stay attentive for the whole flight. Just like a plane if you try to fly your own portfolio and then ignore all of your instruments, maybe take a nap. Hmm, well things dont turn out. I dont want you to get burnt. So if you dont have the time or the inclination to do the homework necessary for managing a portfolio of individual stocks, put your money on autopilot. What does that mean . Index fund, actively managed mutual fund. The vast majority of cases, just buy a cheap index fund with low fees. That way youve got exposure to the stock market and over time your returns will mirror the gains from the s p. Although they will be slightly lower because even an index fund has some fees. The fact is that most of the time index funds will outperform actively managed mutual funds. The trouble with an actively managed fund is right off the bat youre paying much higher fees. So every year its going to be that much harder to catch up to the index fund. That said there are some worthwhile mutual funds out there. It takes time and effort to find them. The best actively managed mutual funds act like an index fund with a brain. But really good mutual funds once they respect their investors will close off their funds to new money because after a certain point having more assets under management makes it much harder to put up stronger numbers. In most cases i think an index fund makes much more sense. Until you have 10,000 saved up like real robby cf, you dont have the capital to invest in individual stocks and still be diversified. So i think you should stick to an index fund for diversification, until you hit that 10,000 threshold. Heres the bottom line. You have got horse sense for using the roth ira when youre young and getting started. For new investors remember my rule. You can own a portfolio of the individual stocks as long as you have enough time to do the homework. But if that sounds like too much for you, just stick with the simple low cost s p at 500 index fund rather than gambling on the actively managed mutual fund. Keep those get a plan questions coming to my twitter feed. Can i go to mike in new jersey. Caller hey, jim, booyah. Whats happening . Caller not much, my friend. Life lock had become a spec play and i was happy to see it on your show recently. A very high evaluation of 575 times earnings seemed off the charts for me. Profits look stretched but i have a hunch here. What are your thoughts . You know what, i have been watching the stock. We first profiled it a long time ago and then we had the terrific ceo on. I have seen it really roar. If i get life lock i wont have a problem with say what happened with nordstroms. Remember its a different function and while the commercial is very honest obviously, they tell you that, but im not going to disagree with you. It hit a 52week high today. If people want to take a little off the table, no one ever got hurt taking a profit. Lets go to celeste in connecticut, please. Caller hi, cramer. I know you cant tell us when spring is coming, but hope any youll be able to tell me unfortunately. You could tell me about autozone. What a great day they had over 6 . You tell us to look at the best in breed, the store is crowded every single time you go near it. Did we miss an opportunity . No, i have been recommending this stock for years. This morning advanced auto parts reported a good number. As much as i like them, i think autozone is even better. Stick with autozone. They have been buying back the stock, its an incredible run. Im proud while everyone else gave up on the stock, at 300, 400, 500 buy buy buy, im still there. James in texas. James . Caller booyah, cramer. Yoyo. Caller i started to listen you in eastern europe. Im actually a subscriber. Thank you. Caller and i have appreciated the news your information. Youre always helping us little guys. Thank you. Caller you told me last week that i needed to get out of phillip morris. I drug my feet. Its down to 77. Do i hang in here or go ahead and sell . I dont like phillip morris. Youre getting a little bouncier. I think the regulatory regimes all over the world are really coming down. This is international, a lot of countries that are on the ropes are starting to tax this stuff. I dont want you in phillip morris. Saving for a retirement can be overwhelming, so let me help. I suggest roth ira if youre young and just getting started. You know how i feel about owning individual stocks but if you cant do the homework, then s p 500 index fund is fine. I need you to keep the tweets coming. Get a plan. Im trying really hard to help you at home do this stuff right. Stay with cramer. Tomorrow, kick off the trading day with squawk on the street. Live from post 9 at the nyse. Im calling an audible right now unlike my friend r. Sherman underscore 25. It all starts at 9 00 a. M. Cramers playbook is sponsored by ing. So you can get out of your element. So you can explore a new frontier and a different discipline. Get two times the points on travel and dining at restaurants from chase sapphire preferred. So you can be inspired by great food once again. Chase sapphire preferred. Announcer lightning round is sponsored by td ameritrade. It is time. It is time for the lightning round. On cramer, rapid fire calls you say the name of the stock. I dont know the calls or the name of the stock ahead of time. I tell you whether to buy or sell. When you hear this sound [ buzzer ] then the lightning round is over. Are you ready, skeedaddy . Time for the lightning round. Vicki in wisconsin, vicki . Caller hi, jim. Thanks for all your help in making us understand the stocks. Thats what i want. Thats what i want and thank you for saying that. Caller i bought excel us is after you talked about it. How do you think its doing now . I think its a great defense company. Get rid of the sequester it goes to 25. Dean in new york . Caller hi, jim, long time, first time. I commend the work you do on making investing fun. Your take on clne we havent switched to natural gas as a surface fuel and the clock keeps ticking. Theres too many odds. I cant push that stock. May i go to mike in wisconsin. Mike . Caller hey, jim, how you doing . Real good, how about you, mike . Caller im doing all right. Hey, im kind of new to the show. Been watching a couple of weeks. I need to buy your book. Im wondering about your thoughts on cal amp. Thats a great sweet spot, i really like that area right now. I think youre in the sweet spot. Lets go to andy in massachusetts. Andy . Caller hey, jim. What do you think of the recent Earnings Announcement of General Motors and the impact on ford . Im going to be clear. I do believe that gm had better earnings than ford. I was upset this morning when people were so quick to say that gms quarter wasnt that good. It was exactly what i was looking for. It wasnt better. But gm is a buy right here. And thats why stephanie lincoln, my coportfolio manager of action alerts plus. Com bought gm and so should you. Marilyn in michigan . Caller booyah, jim. This is marilyn calling from michigan. How are you . Good. Caller what happened to viva . People didnt like that quarter. I didnt mind the quarter. The software is a service for health care and i think its terrific. By the way, speaking of health care, congratulations to mr. Bush for afina health that delivered another terrific quarter. Tim in texas . Caller thanks for taking my call. Seaworld, can they continue with the 10 dividend and where do you see them going . I think its fine. But esv, do we get back in, that yields six, their rates are coming down. That means that everyone is worried about the dividend. Understand i think the dividend is safe, but that group is in harms way. That, ladies and gentlemen, is the conclusion of the lightning round. [ buzzer ] announcer the lightning round is sponsored by td ameritrade. Coming up, valentines day is coming up. Youve got the flowers, chocolate, jewelry. Are you missing an investment in the 2 billion Online Dating world . We are going off the tape with eharmony. Change in aftermarket trading. All the tech stocks with a market cap. Of at least 50 billion. Are up on the day. 12 lowvolume stocks. Breaking into 52week highs. Six upcoming earnings plays. That recently gapped up. [ male announcer ] now the world is your trading floor. Get realtime market scanning wherever you are with the mobile trader app. From td ameritrade. With the mobile trader app. Phone your account is already paid in full. Oh, well in that case, back to vacation mode. Boots and pants and boots and pants and boots and pants and boots and pants and boots and pants. Voiceenabled bill pay. Just a tap away on the geico app. Huh, 15 minutes could save you 15 or more on car insurance. Yup, Everybody Knows that. Well, did you know that some owls arent that wise. Dont forget about im having brunch with meagan tomorrow. Who . Seriously, you met her like three times. Who . Geico. A 401 k is the most sound way to go. Lets talk asset allocation. Sure. You seem knowledgeable, professional. Would you trust me as your Financial Advisor . I would. I would indeed. Well, lets be clear here. Im actually a dj. [ dance music plays ] [laughs] no way i have no Financial Experience at all. That really is you . If theyre not a cfp pro, you just dont know. Find a certified Financial Planner professional whos thoroughly vetted at letsmakeaplan. Org. Cfp work with the highest standard. With valentines day only slightly more than a week away i think its worth talking about one of the hottest businesses out there. Online dating. Listen to these figures. There are 54 million single adults in this country who arent currently in a relationship. And within this group only 2. 6 million pay for some kind of Online Dating service. But that number has been rising steadily. I bet it continues to grow as more and more young people who are more comfortable using the internet for just about everything start thinking about getting married. The biggest player here is isc interactive which owns match. Com and ok cupid. But the one that gets the users the best matches with the lowest divorce rate in the country is the industrys number two. And thats the privately held eharmony which is why were going off the tape to take a look at how these guys do business. Because like it of not, these online match making sites are the future. Eharmony costs 59. 95 per month or 19. 99 if you sign up for a full year. They use a proprietary 29 dimensional Compatibility Test to match up the partners and now theyre expanding into new markets. Right now theyre making a Job Matching Service if they can connect people to jobs they will enjoy. Last month, they launched eharmony plus, which can cost 5,000 a year and it includes a human matchmaker. I think this is intriguing with the big future which is why im thrill that neil clark warren, the clinical psychologist who was the chairman and the ceo. Welcome to mad money. Jim, thank you so much for having me on. Well, i have to tell you, im thrilled because not only are you a great doctor, but youre a great business man. And the more i thought about eharmony and were very excited to have you on, the more i realized you have harnessed, social, mobile, cloud and connectivity. Your company is actually the modern day fantastic user of all this great technology. Well, you know, we spent 40 years, jim, trying to figure out how a man and a woman or a man and a man or a woman and a woman go together in a way that will last a lifetime. And now that we have the technology to take this to the world, were really excited. Well, it would seem to me that when youre doing something that involves the kind the idea of a job, theres a lot of similarities. Similarities between a corporation and a marriage. A lot of similarities between someone can figure out what they want to do and these are harmonious. Yes, thats astute of you to see that. 65 of the people who have a job in the United States today dont like that job. Theyd like to have some other kind of a job. So we want to try to get them into a job where theres really harmony. In order to do that, weve got to make a good match. In order to make a good match we have to get companies to give us a lot more information about the job and the person theyre going to report to. Well, would that be analogous or in partnership say at least theoretically with lincoln, is it Something Like that . Yeah, its a little bit like that. But we go a lot deeper because we have a lot more psychologists working on the matching. And we try to understand, you know, the matching of people is an extremely complex enterprise. And we recognize from the very beginning that we had to have a lot of people do this who didnt graduate necessarily from Business Schools. I mean, too many people make mistakes by hiring people who graduate from Business Schools and they just figure it that these people can make the business work. We try to come at it another way. We try to take people who really understand people who came up through the social sciences and really understand how to put two people together or a person together with a job so that person can feel really great about it. Well, doctor, one of the things that we all grew up in nurturing homes, my mother said theres such a thing as chemistry. You have to find the right chemistry, but there is. You have identified the 29 data points of chemistry. Well, we have we do. Its kind of an interesting way to put it. I never heard anyone put it that way. We have 29 dimensions on which match people and one of those dimensions is straight on chemistry. But i can tell you this. That youre much more likely to have real chemistry between two people if their ambition is a lot the same. If they have similar values. If they intellect thats about the same. If they have sense of humor thats very much alike. We have 29 values. We only call one of them chemistry. But we call those other 28 probably do produce a lot of chemistry. All right, i know my friends at tcv were involved in your company. You had great venture capitalist, you left the company for a while and you came back. When i look at iac interactive, i dont want a lot of that, but i want to own match. Com. Were not going to get a chance to own eharmony, are we . Well, you know, that isnt fully decided yet. We have a wonderful board of people. And they want us to wait a little while to make that determination. Let me say this. As for me, this whole enterprise is a very sacred enterprise because youre putting people together with the person theyll be with all their lives. Youre helping them get to know themselves better. I wouldnt sell this company myself. But i while i open a fairly good piece of the company there are other people who want parts of it and down the line, you know, who knows what we havent ruled anything out. Got it. Well, look, dr. Clark, you have built an amazing business and helped a lot of peoples lives. Thank you so much for coming on mad money. Thank you, jim. All right, wed like to go off the tape with new and different ideas. We got one for valentines day. Thats dr. Neil clark, neil clark warren, and i wish hed let us own a share. Stay with cramer. Humans even when we cross our ts and dot our is, we still run into problems. Thats why Liberty Mutual insurance offers accident forgiveness with our auto policies. If you qualify, your rates wont go up due to your first accident. Because making mistakes is only human, and so are we. We also offer new car replacement, so if you total your new car, we give you the money for a new one. Call Liberty Mutual insurance at. And ask us all about our auto features, like guaranteed repairs, where if you get into an accident and use one of our certified repair shops, your repairs are guaranteed for life. So call. To talk with an Insurance Expert about everything that comes standard with our base auto policy. And if you switch, you could save up to 423. Liberty mutual insurance. Responsibility. Whats your policy . On the one hand, theres yelp a company that delivered accelerated Revenue Growth with expenses going down and those sales are flying through the roof. On the other hand, theres twitter. A company that measures itself by one big metric Monthly Average users. And it seems to be attracting fewer and fewer new ones. Thats why yelp soared nearly 19 today. And isnt by any means done going higher, while twitter plummeted 24 and might be headed still lower if it doesnt do something quicker to entice new user tos the platform. Both companies have articulated what matters and one overpromised and underdelivered and the other overglifed. More and more people were coming to the platform and therefore the advertisers were growing happier. Twitter had a huge ipo branding event that i thought would have caused even more people to clamor to be users. But it didnt happen at anywhere near the pace i or the analysts now in a race to downgrade thought was in the cards. Instead, for whatever reason, believe me there was no clear one on the call, there seems to be a more finite number of users than we thought. The numbers actually made me think at one point that twitter might be more of a craze than a consistent business and that the Company Wisely came public when it did before engagement obviously went cold. I dont want to believe that, but i like the plat form so much. But i wish i had been more wise to management when it was promoting its stock for the ipo. I wish i had been smarter about it. Management correctly pointed out advertisers seem happy, but without fast growth twitter will lose its cult status. And become just another stock valued like any other stock. If you did that and you gave it a multiple on future earnings like say facebook, you come up with a 20 price target. Well below where twitter trades now. Dont laugh, i can arrive at 100 price for facebook and thats entirely doable. On the other hand, yelp they told us to measure success by advertisers who reup once the programs have run their course. By both standards yelp reported outstanding numbers with 72 year over year Revenue Growth, up from 65 last quarter. Local ad revenue grew 71 and Gross Margins are sensational. Its all user content. For free. Youre getting accelerating Revenue Growth with the Domestic International model. Hard to match from any company, harnessing the social, mobile, cloud and connectively trends that i write about in get rich carefully. Yelp is the local version of google and the yellow pages and its paying off huge. Yelp may have too much business to handle. I can see it going from 89 and change to 100. Im sure glad we stuck with it during the dip into the low 60s when we met the ceo at dream force, the festival of all things cloud, run by sales force. Com, which hit an all time high today. Yelp has no fence for revenues in sight. If i were apple, if i were microsoft, i would buy them. Twitter on the other hand while loved by me at jim cramer and so many other users has a 30 billion market cap. It must now grow into that market cap. I dont think that look, thats possible. Definitely possible. Because twitter is whats happening now as opposed to facebook which is a memory book. But the engagements has to be made easier for it to get back on the growth path needed to take the stock back to where it was a short time ago. Stick with cramer. When you order the works you want everything. 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Tomorrow wall street takes a break from the gloom and stocks surge today on positive Economic News it was the best day of the year for the dow and s p 500. Now all eyes are on tomorrows big jobs report. Well have a full preview. Obamacare is still a bloom me wet blanket for the economy. 2. 5 million jobs expected to be lost. A possible work and poverty trap. And then state governments are pushing back. And an allout war on work. I will say this, in all honesty, poverty traps where it doesnt pay to work have sprung up all over the budget and, frankly,