The group says North Carolina appears headed for what it calls the State Government inflicted recession. Global news 24 hours a day howard by more than 2600 journalists and analysts in over 120 countries. I am mark compton. Mark crumpton. Emily imm leachate and this is bloomberg west. As a jumping in the race with potential bid to buy twitter. What the media giants hes in the struggling social Media Company we will discuss. Reid hoffman weighs in on the president ial election and lays out why he is so concerned about donald trump. The interview coming up. Apples first original show has. N allstar cast we will be talking to the start producer behind the show. Now to the lead. More news on the potential twitter sale. Shares of the Company Started down more than 4 before jumping back up on the news that a new center has entered the mix. Walt Disney Company should be working with the Financial Advisor to evaluate a possible bid for twitter. 1 on the newswn but with this move makes sense when the media giant . As we know, twitter inked a deal with the nfl to livestream 10 thursday night football games. The first two streams were very successful with more than 2 million viewers. If espn could expand its digital presence and help the shift to mobile and social media platforms. Sarah friar broke the story today and an analyst. Obviously we reported last week that salesforce had and definitely be in the mix. Now disney. What exactly do we know . ; they had been working with the banker to evaluate a possible bid. It is not mainly they have made a big yet but they are interested in twitter as a media property. Speculate as to why. Disney is getting a little bit into streaming. They have noticed the cord cutters. Theyre trying to figure out how to distribute their video content and for twitter, this is something theyre moving into. They are repackaging tweets in video form first with their apple tv out and xbox tv out. They want to make sure that people can get into twitter through Live Streaming. ; james, does disney buying twitter make sense . James i think so. We sell this set it in july that these are the two realistic contenders, the other being microsoft. You think about disney, how do you operate in the post cord cutting world. You have to have the investments and video streaming which they are doing and the second is distribution to reach audiences. We are saying an increasingly incestuous relationship. Onve your seat and disneys board and the two of them doing deals together. Through doest side raise and video streaming. Previously we had said Media Companies are not the best to buy twitter because twitter has to stay agnostic that disney could potentially be the unique exception to that rule. Emily as you said jack dorsey on the board of disney, also on the order of disney. Casino has not shied away from making big bats. He bought pixar. That said does it make sense to double down on sports when espn itself is struggling . ; espn is struggling but people are not going to stop watching sports. They have to think about what is the future what does the future of that look like estimates the way that twitter is making this work is they are streaming sports alongside tweets that are related to whatever is going on. It could be sports or like tonight with the president ial debate. They think this might be a way to get people to 10 via the web. Certainly wanted to be a little bit more technologyforward lately. I think it will be a hard debate to have a cousin this is makey, to say we can money off the strategy. Emily there are other potential players. It might beout of interested. Other companies we do not know about you. Restdo you think makes since for twitter, staying independent, going somewhere and if so, where . Think twitter can stay independent. With a Growth Profile they have it make sense. Biggerve to be part of a entity. Disney and microsoft makes them a sense of the salesforce news could be part of plans to accelerate those plans to get to 10 billion in revenue. I am not sure with the synergistic opportunities are there and google has antitrust concerns. Then you have private equity which i am pretty doubtful on there. At the i think a big company does make much more sense for twitter to operate within rather than independent. We know they tried to buy linkedin but it did not work out. I know you are in new york this week we add week and you will keep your ear to the ground forest area thank you both. Coming up, we are talking with investors and an entrepreneur reid hoffman weighing on how a donald Trump Presidency would impact so conga rally. Somewhere between disastrous and terrible. Coming up next. This is bloomberg. Emily Hillary Clinton and donald trump take the stage for the highly anticipated first debate in new york. Two of the debate segments are devoted to the topic of security america. Their views on security could be a differentiator. Polls are showing the race in a dead heat. I went to the site of tonights debate where kevin is standing by. Hacked,paigns have been Hillary Clintons emails have been a huge issue. You expect Cyber Security to be on issue tonight . Absolutely. You just alluded to it clearly. Donald trump is going to talk about the email controversy that has plagued this Clinton Campaign for several months now. Also look for Hillary Clinton to try to make an issue and press donald trump to get more specific on his policy including on the issue of Cyber Security regulations. The Trump Campaign has said that they would utilize Cyber Security efforts and the internet in their fight against isis terrorists. We have not seen them release more specifics about the plan. I think that Cyber Security will be an issue here tonight at Hofstra University just a few hours away. Emily set the theme, kevin, what is the mood like on the ground where you are . Behind me we had surrogates from both president ial candidate inpaigns trying to spend what is known as the spin room. The campaign wants to put a message tonight of a candidate who has merged into his own candidacy. This is someone that they hope will be less bombastic, less abrasive and the rhetoric that many independent voters have been turned off by. The Clinton Campaign has their own set of challenges. They have to put forward a vision for the future without being labeled a candidate of the past. Both candidates are going to try to make appeals to independent voters to you are trying to lesserthe between the of two evils argument and are not satisfied. Emily we know twitter is Live Streaming bloomberg feat of this debate. Both candidates have used social media differently. Donald trump has expertly used twitter. How do you think social media will play a role in the coverage and fallout from tonights debate . Was talking with sources directly in the campaign and they said social media is wara direct part of their room strategy. That is also true for the Clinton Campaign. If you think back to some of the more viral moments of previous campaigns, we all remember mitt romneys binders full of women. Just one line can become the and trend on tater on twitter. Help define a candidacy even either for the good are the bad. Expect a lot of those moments here tonight at hofstra. Momentsuch a critical happening tonight. You will be covering it. Thanks so much for setting the stage for us this evening. Business leaders have remained silent about their views on this election. Reid hoffman is not one of them. The prominent Silicon Valley investor entrepreneur dr. To donate 5 million to veterans if donald trump releases his tax return. In an interview he went a step further by going in depth on why he thinks trump would be a disaster for america. Hoffman opened up about his personal meetings with Hillary Clinton as well as conversations with his longtime friend from peter teelmafia days going doors trunk. It is the most passionate and emotional i have seen reid hoffman after many years of interviews. Take a listen to why he decided to speak out. Reid it is important to reveal their income taxes. Income taxes do not lie. You can now if the person is honest about what they are asserting, about their wealth, about their philanthropy, their care of america. You can see all that from an income tax and if youre hiding it, if you are refusing to disclose it that is an important political thing which we should not allow as it american citizens. Facebooke cofounder of offering money to democrats. Int concerns you the most particular about donald trump . Asserts, all they defeat isis and make Better Things better for the middle class, he has note devastated record of public service. We need expertise to solve problems, we need people who have a plan, who are consulting with people, that is what we need and that is not donald trump. It is hillary. Emily what would be the impact on Silicon Valley . it would range between disastrous and terrible. Somewhere in there. That is partially because what we do is we take the risks to build global products. We build these things like iphones and google and other services to represent america to the world and to bring back a bunch of positive economics into the u. S. System. Trumps policies would greatly damage all that. The world would look at it as much worse. The questions around how do you invest in innovation and how do you do that over the long term to my it is not the art of the deal, it is not a single deal where you do not pay contractors later. It is not that kind of thing. Thing i haveind of , ask questions and that is not trump. Emily he spent some time with hillary. What has been your impression . My impression is she will be a great leader. She asks questions, she is curious, she asks how do i bring america together so she is fake focused on small business, on does every american get a job and how do we make that happen, is this investing in stem and education, computer science, Small Businesses and capital and how do we make that happen so that we are getting a Better Future together . She approaches it with a question of what do i do, how do i get everyone involved in making that happen. What are the ways you can help sheg this, you would think is about winning. She never asked these questions. She asked about the economy, middleclass and technology, helping the middle class. Those are the things we see from hillary. Emily you signed a letter endorsing Hillary Clinton. Why do you think she needs to do what do you think she needs to do to win younger voters, the people who do not want to go to the polls . Want to hearoters a big vision. That is one of the reasons they love obama and i love obama for this reason. Hillary is a competent leader. She goes, how do i get everyone in the boat to make something happen . She doesnt say i am going to issue this vision that will allow people with my charisma. Govern in an effective way. I hope to see more of her but what the young people need to understand, it isnt i just sell a vision. I am a competent leader. She has your values. You can get out and you should vote. This is the future that you want to be part of. Emily tonight could be pivotal. What will you watch for tonight . Reid on hillarys aside it would be the question of can she reveal more of her personal persona on stage. She very naturally tends to say i have been attacked all bunch so she rose from a guarded place and people read that as inauthentic. She has been attacked for decades. Hopefully she can bring more of her true self out which would be great. I know her policy stuff and it is all good and hopefully i hope to see a single policy recommendation from trump. I hope to see something i am just going to attack. All he has done. How about a positive suggestion . Hot i would love to see anything. Emily it is so clear to you what is the right decision. Not so clear to show many people in america, the pulse of titan, why do you think that is . Minicrisis in a america. We are worried about what our childrens jobs will be. Those are legitimate issues. Those are super important pretty much it is not important to sloganeering them. A democratic process by which we are coming together. By which we collaborate to make this happen as opposed to making vaguely racist slogans, other kind of thing. It is important to do that. I think the reasons come together, we feel it we are in crisis and we want to change and that is important. That is important but i think the way to do that is by working together versus going into sloganeering. Emily a number of people in Silicon Valley have come out against donald trump. There is peter teal who supports trunk trump. Have you spoke to peter . Been peter and i have arguing for 30 years since we were undergraduates at stanford. We argue about a lot of different things. I think peter feels intensely that we need that kind of radical change. Obviously part of the reason he was willing to give what was by and large very good speech at the commencement that can aret the convention, we builders, we should be. Hillary is a candidate for that, not trump. Botho he and i because we value truth, we talk about this a lot. We are in a constant state of argument about it. I think i am right and i think he is inventing policies for trump that trump does not have. Emily do you think this will hurt peter when it comes to entrepreneurs and support within the valley, do think he will lose companies as a result, lose at on deals . I think that because he is such a strong support of entrepreneurship the impact will be relatively minimal. I do think like most of the actions against people here who are strong business people, who invent the future who are trying to be good americans both for the u. S. And abroad say has he is the first anyone who knows i know him that is the first question i get. What we need to do in order to help all of america and that is hillary, not trump. Emily i know you love games. You have created a game called trumped up cards. The proceeds will go to charity. What is the idea here . The idea is games like card games, are things you do socially. It creates the context by which you can have a conversation. Clearly i think it is absurd that we have someone who called the asp and recall the patient Reality Television star running for president. Think about it, be informed. Consider how people think about it. Because of certainty in the tradition of the daily show and john oliver is very good education. We thought this would be a good way of having edutainment. People can play it and talk about it and go, what would be the right choice, what would be an informed choice . Emily this is game that everyone can buy. Box it saysof the including vladimir putin. Let american can buy this game. If donald trump is elected, will you move to canada, will you leave the country, what will you do . My obligation as a citizen is to stay. I have the emotional impulse of, vancouver is not such a bad town. That is put of the reason why i decided to get active. I saw that emotion in myself and i went, oh, gosh, i have to step up. Deeply about very the patriotic responsibility of being a citizen, it is not just a entitlement, it is a responsibility, if i have that emotion i should step into the game. Emily mike interview with osh burner and investor reid hoffman. There are addictions tonights debate could be the most watched president ial debate ever. Watch it all here on bloomberg tv, 8 30 p. M. Eastern with 30 minutes free and post debate you can catch it there as well on the twitter livestream. This is bloomberg. Emily this years single day shopping extravaganza will talk 2015s roughly 14 billion. Marathone shopping pioneered by alibaba has become a common for chinese internet retail. The company is controlled by and financialipay pay. The key role in the exchange of enormous sums of cash and play. Hired byre experts apple or building Electronic HealthRecord Software that can analyze and understand the applications of patient data. The iphone maker is working on new apps for the apple watch. Tracks sleep patterns and fitness levels. The goal is to turn it into a tool that improves diagnoses. Bring you thewill latest updates for the week usks including elon m outerspace ambitions. If you like Bloomberg News check us out on the radio. He can listen on you can listen on sirius xm and the bloomberg app. This is bloomberg. Anchor let us begin with a check of your first word news. After four years of talks, the countrys Largest Movement are signing a peace accord. You looking at pictures from columbia. The government there, the five decade conflict fueled by the nations cocaine trade has killed more than 220,000 people. Dignity from around the world dignitaries from around the are in attendance at that ceremony. Mitch majority leader mcconnell said lawmakers will vote wednesday in an the 9 11 victims sue the saudi government. It could leave u. S. Officials open to lawsuits and foreign courts. Disgruntled lawyer randomly shot drivers in a houston, texas neighborhood today. He wounded six people, one critically, before being killed by police. The president ial candidates have revealed their debate death ahead of tonight debate guest s ahead of tonights debate. Mark cuban. Donald trump has invited one of the survivors of the attack in in libya. Haig was a by adam look at the market. Adam, good morning. Good morning. It is going to be a pretty tough day i think. A lot of read on the screens. We have had a pretty poor session in the u. S. Adam you are coming in off the back of that. Australias future is looking your. 8 or 0. 9 . We have had a stronger yen. That should be weighing on chairs in tokyo. Evaluations got to tough levels. We reached those july 2015 highs in asia. Being pressured their ahead of the president ial debate, which starts today. People not wanting to take any big positions. We have had a big fall in Deutsche Bank in europe weighedt and that has weighed across the financial sector. Lots to worry about at the moment. Plenty for traders to get stuck into this morning. People probably buying a bit of volatility as we go into the debate. They are not wanting to take it positions, wanting to pretty much ease up ahead of the debate. Bloomberg news in sydney. Emily this is bloomberg west, i am emily chang. Musk is gearing up to outline his plans to colonize mars on tuesday at the 67th International Astronomical congress in guadalajara, mexico. Joining me now to discuss Bloomberg David welsh from detroit. Hearare we expecting to from muska tomorrow, specifically, how does he intend to get to mars . How you get a ship full of people to mars . It is going to be a big ship with big rockets and one of the things we are hoping he will talk about is how his raptor rocket is going to do it. Some people expect it to be powered by methane and liquid off it in. Supposedly, you can harvest methane on mars, get an appeal to get there, harvest more, and get back. I am having visions of matt damon caught in sandstorms on mars. How does the rocket technologically get back . David that is something i would want to know if i was a board that ship. The reason they are using methane is that they think they can get it on mars and get enough you make the return voyage which takes quite a long time. As you can imagine. Going to beically taking the risk, i would assume, unless they are going to got more fuel on board these rockets, that they can do enough to get back. Has talked about one Million People being needed to colonize mars. I do not think that is what he is talking about to start with. To start with would be exploratory missions. He is talked about twoyear missions. He would send another voyage and people would come back, bring more people or supplies up there. This is a lot like matt damons trip up there, but hopefully with fewer snafus. Future,ooking into the when there may be one Million People, at least elon musks vision of the future, what does this colony actually look like . David one thing theyll have to do is figure out how to make food and build buildings and set up a total colony. It is not a breathable atmosphere. A lot of that had not been answered yet. Elon is going to have to get everybodys imagination going, tell us how some of this is feasible because just having a colony of 20 or 30 people would be difficult, but alone having thousands of people even one Million People eventually up on mars. This has been elons dream. He wants the human race to be interplanetary. Emily well be watching for what elon musk says tomorrow, putting meat on the bones of plan. Laborate david, thank you so much for sharing that update. I want to move on to the Cloud Storage and if the Structure Company that is about to go public later this week. Alex is here with me in the studio. They have set the price range for the ipo and are expected to go public on friday. What are investors looking for . This is an Interesting Company because they have been on file for a while. The two main things investors should be asking about, one is profitability. Still not profitable. For has come to mind investors these days. The other thing is dell is actually one of their biggest partners, and they sell a lot through them. Nutanix has not told us how much of its revenue comes through dell. Dell has bought emc. The m where is one of nutanixs biggest customers. Emyre is a bit of frien going on here. Emily and we expect the actual price to fall given what we have seen in the market environment . Twitter has been up and down twitter has been going up and down. Alex the Ad Tech Company listed the range in price your it ever bridge priced within the range. Equity investors have wanted to get into these deals. I will say that it does seem, from the people i talked to, the valuation nutanix set was fairly conservative. They are looking at a market value right around their last private round a couple years ago. A lot of these deals have been priced to sell. I would not be surprised given how these other companies have done and the ipos in the past couple weeks, a price right around there and and up trading up in the first day. Emily i know you will keep us honest later this week as nutanix heads out of the gate. Coming up, what does the future of tv look like . We will hear from the maker of apples original program, next. This is bloomberg. Emily the future of content. Who owns it . Restare vying for the original programming with netflix and amazon leading the charge. We know the show will be about the app economy with celebrity mentors like gwyneth paltrow. What kind of show is apple hoping for . Joining me now is media veteran ben silverman, coceo propagate content, former cochairman of nbc entertainment and an emmy and golden globe winner. I know you have been working hard on planet of the apps. How is it going so far and what has it been like working with apple . It has been great. If they are an incredible partner and coproducer of the show. It is a thrilling opportunity to be partnered up with them. Ben i have a long experience with apple, producing the office. Long relationship with eddie q. Incredible partners. It is thrilling. Optically, our allstar Mount Rushmore cast is particularly exciting and something i am so thrilled to be working on. Past. T rushmore cast. Mount rushmore how do you expect this to be different from anything on television . Ben i am not able to reveal much about our format right now to the public at large, but i will say i do not think there is a show on television was such a of people who come from an entertainment world with a real perspective on how not only technology works, and App Development works, but also how to build a business. You look at the valuations associated with what jessica has potentially is selling to unilever, and what gary has accomplished from basically being the first youtube star, drinking wine, to push product for his dads liquor shop and wine store in new jersey, and what will. I. Am has done in promoting content through devices and pushing partnerships the ones yet had with beats and apple. When its company is really on gwenyths company is built brick by brick. Apple as a partner is extraordinary. One of the reasons we were able to attract a got talent is because we are in business with apple and because they are our partner. I am sure everybody wanted those ladies and gentlemen on their shows, and i think we got them on our show because apple is our partner. Emily we are really looking forward to it. You also have a number of other different projects going on right now and i am curious, where you see the future of content going with the rise of so many distribution platforms, having been on the front of the itunes revolution with the office . Need is first thing we an updated tv guide. I took my mom and six of her girlfriends out last night, and i will not reveal the median age, but there was a seven in front of it, and the first repressed they had from me , iuest they had for me was cannot figure out where anything is and what channels am i on and where do i go . The organizing principle needs to happen and that is going to help it a great deal as it accelerates. I think what we are also seeing a so many people differentiating their offerings through content, and the fact that the internet has developed at such an extraordinary pace, but is also has also become a media platform, and as it becomes a media platform, more and more toyers need to use video differentiate across it. That is great for people lately, who create and like me, who create and produce shows at a premium level. Your theme content initiatives from verizon to comcast on the delivery side, and the news that i watched on air as you are prepping around twitters potential sale to somebody, and that somebody could even be disney. I just think it is an amazing time to be a show creator and producer and storyteller because there is so many players looking for those Great Stories to be told on their platforms and differentiate it. I think it is a great time to be a consumer because you have so much choice as to what you want to watch, and where you can watch it, and how you watch it. Emily you have a new movie out hands of stone. Of content is running the kingdom, movies, tv, digital . Somethingrd interesting today. Movies on television have become were almost the lowest rated option you could have as you look to put something on air. You would traditionally, if the member it is a wonderful life, would deliver a huge rating or deliver exodus around easter and get a huge rating. Now, you are seeing movies even rate again on television because people recognize them, and they can watch a scene or two that they responded to. I know the Turner Network just bought star wars and that did well for them, which would not have been a deal they would have been excited about may be just five years ago. I think it also relates to the fact that the rebounds are going down in ratings, but also, it only take you to watch six minutes of the show so the rating to count. With the movie, you see that scene you like, or that moment in the show that he recognized the actor, and it brings you a warm, fuzzy feeling, and you may watch six minutes and then go to the show you really cared about. To me, tv is still the best platform, the best medium, and the best storytelling around. The specific story in hands of required in Motion Picture to tell it. New showu have a coming out on the cw. Howd you decide where you put your chips on the table. How do you decide where to put your bets . Think that a lot of the networks are becoming brands in this new age of transformation, as we are ofking toward the precursor what will be overthetop delivery. I think everybody thinks is inevitable. The channels themselves have to become brands as they look at how they are going to be delivered in the future, not just the shows, which was kind of the flavor of the interim. The interim period of the past. I think about the fact that they are building this really cool brand, the brand of their past with young women and shows like jane the virgin, no tomorrow, and building on that. And the brand they dont with the john pieces like , and the brands genre pieces like flash, supergirl. That made me want to go back for more. They asked, they called me up and said do you have more shows for us . Even that, in my business, is rare. Emily president obama himself recently appeared on one of your shows, a survival reality show. I am curious, how did you convince the commander in chief to appear on this show . What was it like working with him . What is the significance of an appearance like this . Ben in all fairness, i wish i had called the president and said do you mind appearing on my show . I have had a Great Partnership with the white house from when i biggest loser. One of the things i loved about obamas second term is that he has really died in to the intoonment really dived the entire the environmental catastrophe. He wanted to work with their grills to talk about Climate Change and what he is doing to aggressively put in policies to secure our future before the lawn makes before elon makes us move to mars. I love the power of content and tv to move behavior. I think that is why the president partnered on bear grills. Emily propagate content. Ben,od to have you great to have you here. Airbnb reason half 1 billion in a new round of hunting. We will hear from the company cto next. This is bloomberg. Emily now, to a story we are following. Snapchat says it has more than 2 million daily active users in the u. S. And canada. That is about one third of facebook users in the same area, the most lucrative market for advertising. Says it isnapchat releasing its first hardware product smart glasses. Users can shoot videos from the spectacles that links to the app. The thought this will be available this fall for 130. Airbnb just raised half a billion dollars. The home sharing giant now valued at 30 billion. Airbnb ceo and cofounder nathan blecharczyk. Take a listen. Thing is, the further we have gotten, the more opportunity we have seen. We have raised capital with that in mind. The mountaintop is so much higher than where we are today. Nathan the business is doing fantastically well. Is it into new regions, marketing, what directions . Is expanded geographic coverage, so like, last year, our fastestgrowing company was china. We have been doing a lot of marketing in china, a huge market. All of asia has been really promising. We have been looking at india, and increasingly, emerging markets. Airbnb really took root in europe and the u. S. That is where more than half of our business is today. The business of the future could be out of asia, for all we know. What about the developed world that you are in in terms tory la nathan we have to have good relationships with all the cities in which we operate. We have to be as proactive as possible and willing to economize. We want regulation, we just want to make sure that the regularization that gets passed is supporting ordinary people that benefit most from home sharing, and not what is more tailored to businesses. Ordinary people are not businesses. It really could stifle this new economy. Berlinou feel stifled in where they say you are putting too much pressure on rent . Nathan that is a great example because the policies there that were passed were actually two years ago. Speak specifically to airbnb activity. It is ambiguous and broad in terms of what they say is not allowed. We do not think that matches well with what the ordinary people that benefit and what berlin might be worried about. Us an example of regulation in your home, new york . Nathan all over the world, were seeing lots of cities embrace home sharing, passing policies that do support this activity. There is 50 examples of cities, significant ones, that have passed policies. There are examples to the contrary where there is conflict, and berlin is one of those places, new york is one of those places. I think the challenge is, we are in 34,000 different cities. There is a political process by which change happens you would belittle all processes which change happens. Itical processes emily that does it for this t. Tion of bloomberg wes Live Streaming on twitter and Fact Checking postdebate. That is all for now from san francisco. This is bloomberg. Anchor the great debate. A new bloomberg poll puts clinton and donald trump that and neck. Watching a tvns spectacle that could reach super bowl viewership levels. Elsewhere, twitter may have a new follower with sources thing disney is working on a possible bid. Its toptakata meets customers this week to discuss who will pay the bills in the event of a sale