You expect to what leaders visitors to read a marketing for the Service Provider . I do not know if it will be a Marketing Tool as much as it will allow them to access new jobs because they will go be jobs professionally that is something we see him the segment, people want to act as a big business and by having good invoicing all of these things are enabled through the smart watch. We have been working on wearables for over a year. Yesterday, we launched salesforce for apple watch. So we have three parts to that. People can grow into the data. We have both a developer kit to allow people to take the framework and use the Salesforce Cloud platform to applications. Numeral still use the apple schools as well but what you get with salesforce is security and identity and workflow, all the things you need another expanded quickly. It was great for us question is what was the technical challenge, and learning to read all applications for the watch. It is rethinking how people are going to use this in a quick way to become productive. Cory i was surprised that you focus resources on the war. It is good for marketing purposes, it put you on bloomberg west. [laughter] but why did you not choose to develop for other platforms . Just we believe in the Small Business person front to make themselves more efficient with technology. We have proven that Small Business people want to adopt new platforms but you have to do it in a way that is extremely practical and help people make more proven that Small Business money. It was a nobrainer. Cory we will be right back. Cory i am cory johnson and this is best of bloomberg west. It is not just keeping time apple is jumping into medical research. Apple will be able to take their data learn at and share it with scientists and researchers for medical research. Will it really move the needle in health care . Get it, health care. I talked with dr. Eric schadt. He is a doctor named shot. Dr. Schadt sophisticated devices like the iphone, you can do a lot more than just track steps in the activity. They can connect to seamless devices. For example in the asthma study we will have bluetooth enabled in hitlers inhalers. We will know how much they will have been inhaling throughout the day. Bluetooth uses barometers to track the robustness. It is all the other devices that the research kit will allow us to connect to to assess somebodys wellness. Cory what data do researchers not have now . I mean, the ubiquity of iphones in this country in particular seems like it could collect a lot. But what pieces of information are you really after . Dr. Schadt one piece is the number of doctors you need to understand something diabetes. Like diabetes. Something like the iphone and the research kit enables is broad canvassing of populations beyond what we can get in a local area in a given medical center. The day that our app was up in the apple i store, we had 25 people enrolled in our study. That would take a classic researcher wanted three years to one 23 to three years to accomplish that same kind of enrollment using traditional means. In addition, we typically collected data and Research Studies and snapshots and single visits. We can collect that data longitudinally. We dont have to collect parts of information during an office visit. We can collect it throughout the course of somebodys life. Cory that is very interesting. I am interested in the 23 model as low as well as well where a person is giving loads of genetic data that you dont have the consistent tracking of said people. Are we entering a scenario where there is a lot more Data Available for things Like Research for diseases that we have been trying to fight for so long . Dr. Schadt that is a perfect point. Exactly. What we can do now with the smart App Technology is we can again, be tracking a myriad of different physiological parameters on somebody, blood pressure, heart rate, ekgs, the inhalers, barometer he, and so on. Again, you are not collecting at one point in a time, but longitudinally. That will give us a wealth of data to the fact that got to up that up that when combined it will create the holistic picture on somebodys health and then help that target their disease, to classify their disease, and how to make them well. Cory dr. Eric schadt at mount sinai. The apple watch has many Health Tracking features. A heart rate monitor that can collect data on your wrist. While your Health Information can be useful to doctors, how can you be sure it doesnt fall into the wrong hands . I spoke about keeping data secure with miller newton. Miller newton wearable devices make it possible to collect very personal information about us daily. And protecting that information and securing it is critical. Cory i use it to figure out when i am asleep and how well i am sleeping. I use it to monitor my steps. 10,000 today, we will see how that goes. That is not especially secret information, like when i go to bed, i suppose. But is it about the level of privacy or is there something we can glean from that . Miller newton it is more of a front end, a pretty low powered front end to your iphone or ipad. As applications become more prevalent and available in the next 12 to 18 months with biometrics and things like health kit and home kit, the device will be able to track anything connected to the internet. The information becomes even more critical when its shared with your physician or with the health care provider. Him him him or with your company. The only way to protect that information is to increase at to encrypt it. The information data level. The first benefit of the iwatch is the fact that most of us use a fourdigit pin code to access our iphone. With the iwatch, you will be able to have multifactor authentication. Him him him in order to access any of the information generated either on your phone or your ipad or your watch, the physical presence of low watch combined with a catchphrase will be required to either cory you can add to that the thumbprint or the fingerprint and that you have a third level. Miller newton most of us use singlefacet authentication which is easily crackable. Our company has a smart platform and we help companies around the world encrypt information through our smart encryption platform at the data level. So it is persistent encryption that follows information whether it is on a mobile phone or a wearable device or wherever it goes. Cory youve got to work with apple to make such things. Miller newton we absolutely do. Cory we have the keys of the kingdom, everything that the nsa is after, you are in there talking to them about security and the device. Miller newton their developer environment tools are prevalent. So we use their Development Environment to create our apps and they are tested on every single device that apple produces. Cory they made a really big shift after the iphone 3 where they did not want to keep data that they could not keep it safe from government spies im making this up, sort of. Apple changed the way they collected data. Im not sure if im connecting to dots that should not be connected. Miller newton that is exactly right. Not just apple, but google and yahoo and microsoft. The encryption part of protecting information is relatively easy. It is in managing the keys, the encryption and decryption key is where the complexity is. If you encrypt the device and the user is really one who has that key, the information will be safe and the government cant ask apple or us or anyone for access for that information. That is one of the biggest changes we see happening. Cory best of bloomberg west will be right back. Cory you are watching the best of bloomberg west. Google spends millions on projects with self driving cars and google glass and even spacex. Googles venture arm is making noncorporate investments. Even trying to extend human life. Their search for mortality is on the cover of Bloomberg Markets magazine. Bill marist has been instrumental in leading it into health care and life sciences. Check this out. I think outlandish is the right word. The headlines are a little like science fiction. We are investing in real science. The magazine is not nonsense. People are getting caught up in the headlines, about living forever, and that is not what we are talking about. We are talking about investing in Companies Helping people to live healthier, longer lives. Cory did you approach this, thinking new stuff as possible they all can fall under the theme and if i can learn that theme i can select the companies that will be successful. Bill we start with the team life sciences, where we put 36 of our capital into. The goal of those companies is to help people not suffer from diseases and die of congestive Heart Failure or cancer. Cory your approach is not just biotech, describe flat iron. Bill it is our largest investment, founded by two ex googlers. A cancer genomics ontology database where they are selecting information from a Hospital System about cancer patients, patients treatments and outcomes. They use that to provide us to help better the outcomes for future patients. Cory sounds like 23andme. You get a file of your spit and they give you feedback about who you are and where you came from. The use that to create this giant database of genetic markers. Bill it is no point since, both companies that live at the intersection of technology and large datasets. Genomic data is a great example where we can bring a lot of value to help those companies. Cory when you look at the pickups 23andme has had it is pushing against, not just the limits of technology but of government and how government looks at it by. How do you help a Companies Get through those roadblocks . Bill all of our companys basic face hiccoughs, having to do with regulations. The innovations the companies are developing but up against a limit what policy was made to address. 23andme is trying to do something that has never been done, provide genomic information to you, and laws written 10, 20, 100 years ago never had that in mind. Companies are doing a great job trying to work that out. Cory in your role, will you take on the advocacy of these things . Some of the reason the laws were written were reasonable, snake oil is just a metaphor, but once upon a time it was actually sold and the fda is saving us from snake oil and planting go gonads into the armpit. That is why we have an fda. Do you feel like you have to educate the fda . Bill there is a Critical Role none of us want to live in a country without the fda. True cooperation with those policymakers, to help them understand what the company is trying to do and the Company Needs to understand why this Race Relations are in place and those regulations are in place and why bad things can happen without them and adapt them together. Our advocacy is on both sides. Cory managing partner for google ventures. We will be back. Cory this is the best of bloomberg west. The workforce in many tech company is straight, white dudes. But now the aol and Advertising Bureau art teaming up to bring more diversity to digital to go to, media, and advertising. The i80 Education Foundation designed to recruit and foster more Diverse Talent. Aol Ceo Tim Armstrong and iab ceo Randall Rothenberg stop by as part of the National Listening tour. Take a listen. The technology, media, Marketing Industry require a better and higher performing workforce. In order to get that continuously improving workforce, we have to be more open to the diverse constituencies that make up our marketplace. Our audiences in the United States and abroad. We have to represent the people you work for. We dont. We are going to have a better workforce, we have to be open to higher degrees of diversity, ethnic diversity, and also economic advantage and is advantage diversity. Cory you want to provide opportunities for people obviously hiring hard, you want to expand your talent pool, but there is the issue of how your business changes because you understand the people to whom youre try to advertise. The biggest thing for us is that it is how do you have your workforce represent consumers and customer bases. If you look across the tech industry, most companies are not representing the consumers that they are touching or need to touch. As much as diversity is a real social, cultural challenge in our industry, it is probably one of the biggest business opportunities. I would love to see, at my own company, is how do we make our products and services more attractive to more types of diverse audiences. Cory this notion of how hiring works it is interesting how these issues come up in a way that the hirers are not always aware of. These things like people being passed over because their name looks different the example given when Lakisha Jackson applies for jot and emily smith, the number of callbacks are half when the name is Lakisha Jackson. We have been doing work with someone working here with us today, and she has some of the best research i have ever seen. On unconscious bias. It is breathtaking it is astonishing, you can even be depressed it. You had mentioned one, changing the names on top of resumes so that they are identifiably hispanic or identifiably africanamerican or seemingly white. The difference in callbacks is three or four times. There is one ive never seen before, blows your mind, she had lighted crossing while black, that drivers will stop for a white person in a crosswalk, i think it was three or four times more frequently than they will stop for a black person in a crosswalk. Over again, she had this wonderful piece of the presentation where she had a student with whom she was working who was completely natively fluent in spanish and english. His real name was von baker. They sent him on video job interviews under his real name and Alejandra Diaz martinez, and some were some fluent in english, some were hispanic, and the same on the spanish eye. The difference in callbacks on video interviews was night and day. Cory we knew there was a problem. When hiring people the one that got me was the discussion of the berkeley Computer Science class, mostly dudes apply, when they changed it to the joy and love of computing, more women applied. What do you do when you are hiring to get away from that bias . What we have been working on is making sure that Diverse Talent is involved in the recruiting process. If you and i are trying to recruit diverse people, it is different than if they are sitting across the table from somebody who is diverse. In the research study, even in university campus, when i diverse person comes on campus if they dont feel like the Diverse Community there is available to them, and they understand how to get them, they have higher attrition rates, companies have the same problem. Even if you hire diverse people, the culture from the time of the interview is not around more types of diversity or understood, you end up with more diversity issues. Cory that was Tim Armstrong and Randall Rothenberg. Best of bloomberg west. Cory i am cory johnson. This is the best of bloomberg west. One of woodlands lesserknown passion, emily chang cut up with would been at a fundraiser for a nonprofit called build. It promotes entrepreneurship in public schools. An entrepreneur could be a business person, a musician on anybody who can have an idea and turn it into reality. Emily and how did you do that . I dedicated myself to it. When i was 22 years old, i promised myself that i would work my tail off until the age of 30 at a minimum to succeed as an entrepreneur. Emily the First Company failed. There was a company i didnt start that i feel that. Emily how do failures drive you today . Failure is not easy. It wasnt like i thought, oh cool, i failed. Success has taught me that one of the most important things and entrepreneur can have is perseverance. A willingness to fail him the picker self up again and take another shot. If you do not have that grit you will get run over. Emily i am on your board. What attracts you to this . I think that the work in making school relevant to kids is important. Entrepreneurship the lessons, the tools that help kids learn how to start a business, tying all their other classes together in a meaningful way, in a way that is fine. In a way that they can get paid for. Talk about motivation, youre trying to get an a, but you can make some money doing it, it makes it tangible why school is important and makes it engaging. If you can engage it did, you can keep them in school. Emily you recently donated money, making busy sixth biggest philanthropic ever in the United States. How do you plan to spend that money . I know one of the reasons ive successfully business is because i have an incredible support Network Growing up. Parents telling me i could do anything. They believed in me and they helped me get going with my business. We would like to return the favor and help others realize their full potential as well. Being it speaks to me, the benefits the kids will get, so through our foundation, my wife and i are excited to support build. Emily how do you encourage innovation, risktaking, within gopro . You have a wildly successful product, how do you keep it differentiated from the competition . Apple is always looming. How do you keep gopro, what you are famous for, the best of the bunch . Having failed a couple of times, i recognize that your business can always go away. You can never get complacent. I have had it all taken away from me before. It is a point to wake up every morning a little bit scared that that might happen. Never think that you have finally made it. Emily does apple scare you . No, competition is a good thing. They scare you a little bit, but that drives you and motivate you to stay running and running hard. That is something alive and well in our culture. It is important to never let yourself stop trying to reinvent herself. Emily gopro had a wildly successful ipo, the stock has been a little bit volatile, and yet you have people comparing the company to apple. And analyst told me you are the next steve jobs how do you reconcile that . You just go do the best you can. We are fortunate that we have a longterm vision at gopro that make sense when we sit down with investors and they understand our vision. It becomes a question of, are we the ones to execute and realize that vision . More often than not, people believe that we are and the stock will go up, it will go down, but as long as we execute against that vision, we will be fine. Cory that was emily chang. This is the best of bloomberg west will be back. Cory this is the best of bloomberg west. Can radio thrive or was dreaming Services Mean the end . One of the men that could have a huge stay in this is howard stern. The rock the radio world and 2004 when he bolted for serious, sirius satellite, but his contract is up at the end of the year. Stern and the future of radio are featured in this weeks bloomberg businessweek. We spoke about this with the storys author. There is a fair amount that would be impacted if his contract is not renewed. I think sirius itself is in a much better position from a content perspective that it was in 2010 when his contract cannot came up the last time. On the flipside, howard stern has more options. It remains to be seen, but i know there is the price that the company could very well walk away from. Cory this business took off from a revenue standpoint and more subscribers. It took off when howard stern joined this business. He made this sirius business a viable entity. He did. A significant number of subscribers, when they joined the platform, they went on to discover other content the company offered. It is debatable whether subscribers would leave it howard stern left, but there is a no question. There is a good chance that a big company may not renew the contract. The company spends about 300 million per year on content, expenses. In comparison to netflix, it is significant, because howard stern himself accounts for a significant portion of that. Cory howard stern puts it very well in your article, he said, the notion it is stupid, a waste of time, if you want to be in radio, forget podcast podcasts are for losers. Is going to a podcast, apple something he should take seriously . No one has deeper pockets. There are so many different options, apple, they introduced their car play product last year, where you can use your smartphone in your car to take over your car dashboard. I can imagine google making a play for him with this new youtube subscription service. Late night television, Premium Television like hbo, he could do a direct to Consumer Product over the internet. So many different options for him. He will consider staying with sirius xm, and one thing to think about, he has worked hard to be a part of their growth. He is in a position to enjoy that. From some perspective, his show is doing well in a sense that he is getting the kind of alist celebrities and guests he would never have gotten five or 10 years ago. He has madonna on his show today. You might want to stick around and enjoy what he has built. Cory car play is interesting, but it is only in a handful of cars. Estimates put it at 3 million cars only by 2017. Cory maybe it is a loss leader for apple, but does he have to go to a place where the company would make money or enough where he could be a loss leader for the company, and drive a pandora . Either way, it will be a risky play to bring him on anywhere close to what he is being paid. I think you have to look at how the business has evolved over the last decade, since this relationship started. Sirius, from an Economic Analysis perspective, they are in a better position. The automobile growth is back to the old normal levels. When they first got howard, they were spending north of 200 in subscriber acquisition costs per ad today that number is down to 30. You can look at a number of metrics, and you can calculate that, if there was some kind of saved the amount of money they paid howard, granted they will lose subscribers, potentially in the millions, but it is easier today to justify where that threshold would be for the company to walk away. Cory that was tuna amobi and felix gillette. That includes this weekends edition. Watch us every weekday from 10 00 a. M. And 3 00 p. M. In the west 1 00 and 6 00 in the east. We will see later. Announcer the following is a paid program. Announcer the following is a paid presentation for keith urbans player guitar package. Keith i know a good thing when i s