Or employer. The policy comes after nurse complained of her treatment detained in a tent outside a hospital. The man who stormed into Canadas Parliament is said to have been driven by lyrical motives. The police will not say what exactly was shown on the video because the investigation is active. Than 10,000 protesters took to the streets of budapest to rally against a proposed law that would set up a fee of 61 cents per gigabyte of Internet Data transmitted. Demonstrators demanded the internet law be repealed. It would be the only one of its kind in europe. The proposal is set to go before the local legislature on tuesday. Last nights nfl game between the saints and packers drew a 39 higher tv ratings and game five of the world series. The game was seen in an average of 11. 4 of homes while the san and over theants royals earned at 8. 2 rating. Appleshe lead new mobile Payment System has run into a roadblock just one week after its launch. Have disabledid apple pay. Its part of a larger group of retailers helping a competing mobile Payment System, and its known as the Merchant Customer Exchange. It includes best buy and walmart. What does it all mean for apple . Joining us on the phone is a Senior Analyst from hyper jaffrey and joining us in the studio is cory johnson. These retailers were never official partners but did have the technology. How big a deal is this . I dont think it is a big deal at all. They were not announced customers and the merchant has to murder exchange is a dream of merchants to be able to somehow get Credit Card Companies out of the transaction. Its going to be a very tough road and target has signed up with apple pay and that is one in themerchants listed consortium. So youve got a major defect. I would not the surprised if over time you start seeing players like cvs drift back to apple pay. The retailers would not have to pay swipe fees or collect a lot of data. Tell us about the vision behind the system. This is why gene munster is wrong once again. What has happened is these retailers want to use Customer Data to target customers better. Information collect , slice and dice it and market it. It takes the ability away. They want to have some kind of relationship. Apple keeps the customer Information Private and doesnt share it with the retailer. The Merchant Customer Exchange that best buy, cvs, walmart and giant retailers have signed up for and yet to launch lets them collect Customer Data. These are at opposite ends of the spectrum. Want to know everything about their customers and apple pay goes against it. Whether they win or lose, i dont think its the last major what if i dont want to get my information to retailers question mark thats one of the things, especially if they go to bat. The musicto win over Companies One by one when they launched itunes and they could be setting up for this kind of battle with retailers. In a surprising uptake from the banks on the backend but the majorers, how many retailers said they would sign up with apple pay . Can the retailers use both . Can they enable apple pay but also use other kinds of technology . I think they can and they will. Right now there is Google Wallet. You could see a broad collection. The one that wins is the one that is easiest for the customer. One of the motivations is for the customer to use and easy to get up and running. I would like to distinguish between something being easy to use and something being innovative and moving it forward. Mark andreessen told me that apple pay gets plugged into the existing system but it is not that innovative. How would you respond to that . Its true the infrastructure ,as in there and Google Wallet the simplicity of integration and a fingerprint reader and touch id is something that is unique. The awareness piece is the important part, so i would agree the technology is not what is different. Whats making the difference is consumers are aware of it. Would you Say Something that elevates Credit Card Companies is more innovative question mark merchants are paying 2 to the Credit Card Companies will stop they dont like giving up 200 basis points. Big retailers are often looking at between 4 and 10 . Systems locking that then and i think andreessens point of view is the coin would allow people to not give up anything. Change things on a fundamental level. Doing it in a way that bitcoin that we arestanding just going to go straight to the bank we are going to go apple pay to the Credit Card Company, 2 to the Credit Card Company, let us piggyback on your existing infrastructure. It would not completely change the business to the benefit of the retailer, just make things a little easier. Consumers dont seem to care about that 2 . Innovation in payments happens so slowly. Because it works. Think about what the next step would be. In this country, theyve gotten very used to just submitting the creek card and using the systems in place despite the issues around fraud and despite retailers are making less and consumers are paying higher prices as a result. Youve got Payment Systems where the credit card has been limited by law and may be limited further. In this country, they use them like crazy because theres no limit to what they can charge. Rite aid released a statement saying they are exploring and experimenting with different technologies. Gene munster, thank you so much for calling in. Coming up, he is googles new fearless product leader. sat will Sundar Pichai promotion mean for the search giant . Watch a streaming on your phone, your tablet, apple tv and amazon fire tv. Welcome back. Google has a new product czar. Larry page has handed the reins over to longtime google employee and product executive, Sundar Pichai. Six executives will now report directly to him who has overseen android, chrome, mobile apps and a lot more. Its one of the biggest executive shakeup since page became ceo. What does it mean for the Search Engine giant . Will it help them keep a Competitive Edge on facebook and amazon question mark joining me to discuss it is cory johnson and brad stone. You recently interviewed him for a big story on business week. Whats he like . Hes great to talk to. Hes incredibly modest and has a deep knowledge of all of googles business. Business,veryones even when hes not responsible for and hes just endearing. Even nice guy with a perpetual smile and very likable. I talked to him twice. I talked to him before this debut of the new version of android. Had someone with him who was responsible for android and chrome will stop clearly the android and chrome divisions are well tended to and thats how hes able to scale himself. Is it more symbolic or is it real . He can now be the chief innovator. When Tech Companies get to 20 years old, they might naturally split up. Google is 16 years old and the disruptor has been disruptor has been disrupted by mobile. Will go and think about how to keep up with these businesses. That he is an anecdote would sit outside of Marissa Mayers office waiting to argue on behalf of his team. Hes proven himself to be a tenacious negotiator. Going toe to toe with samsung to make sure samsung was playing nicely. Does it break the agreements . I think he has proven himself to be a good diplomat as well. Maybe laying down the law but sewing showing them some why it is a win win relationship. Hes very modest and says this is larrys job. Is clearly the number one that the. I dont know if there would be any question if larry retired tomorrow that its not a role he would want. And youtube does not count in this. Google has always had this second layer but do you see a rising secondgeneration of leaders . That Leadership Team is all veterans. Most of them have been there since the beginning. It is a Leadership Team that is incredibly loyal to the company and i dont see them going anywhere anytime soon. Lets talk about his track record and how successful those products have been. And has been successful. You got the toolbar that started googles move into the browser and then you had the chrome browser, the Market Leader today, making up a lot of ground on internet explore your. Crushing safari and mozilla. And put in a difficult position when andy rubin left to pursue his independent robotics project, taking over the leadership at android and chrome, doing things like comcast and bringing out lollipop, reducing on the low end with android one. New nexus six smartphone a lot of responsibility seems to be a good manager and larry page seems to trust them. Politically, it was not about making friends as much as not making enemies. He is hard to dislike will stop we will be following as he embarks on this new phase. Thank you so much. It taking sowhy is long to find a cure for ebola and how long has the tech for experimental drugs that around . That story is next. Im emily chang, and this is streaming onst your phone, tablet, apple tv and amazon fire tv. Team treating Craig Spencer for ebola is considering any and all experimental drugs that could for, but the Technology Antibody cocktails has been around for a few decades. Thats according to a professor of microbiology at tulane university. Why has it taken so long to get an ebola vaccine and why are there so few doses on hand . For more him i want to bring in the author of the naked future. Is it true this capability has been around for decades and only now we are trying to take advantage of it . The ability to very quickly produce lots of experimental drugs is something that has been an ongoing area of research, particularly in military research for a long time. The methodology is not too difficult. Its costing the delays is the cost of human trials. Typically it will increase the cost of producing a drug by as much as 90 . Some of them are obtaining records for the different people youre going to include in the trial. Theres a lot of observational cost and it can take as much as 5 billion to run an experimental drug through Clinical Trials. Zmapp was developed with military money, not 10 million just to put the things together put this drug together that has been effective in monkey trials and was effective in the first two american ebola victims. Theres a difference between saying they recovered because of zmapp and say that they recovered and were given zmapp. Thats why we need the Clinical Trials and thats why we need to incur the delays and costs. Why were these trials not conducted before now . Did they just not inc. It was this big the threat . Saide head of the nih has we would have a treatment and a vaccine, if not for cuts to research and development funding. Differentown about Therapeutic Options and have 2001working at nih since but because of cuts to our funding, we were not able to get any of them in place for these largescale trials. There were not a ton of commercial entities interested ebolatnering to create an vaccine that wasnt seen as a moneymaker, so that gives it that leaves it up to government to push this stuff through and i would say it did not become a priority and its not something they could justify spending limited resource ahlers on developing and a bowl of vaccine or a cure when they already had some that were in place but the entire effort stalled out because of funding cuts. Fundingother technologies are out there that are optimistic and you look good in terms of being a cure or in terms of becoming a vaccine . There are a couple of different vaccines they are looking at right now. The hope is they will have something available by january. January is when the who has protected addicted the outbreak could reach a worse Case Scenario threshold, like 1. 5 million cases. Those two things happening at the same time suggested a huge amount of urgency. It looks like zmapp has been effective in monkey trials and they are looking to ramp up production as quickly as possible and thats why map pharmaceuticals has received 30 excuse me come a 45 Million Dollars to help increase production as quickly as possible. In many ways, we think we have the components in place to treat and cure this and now it is scaling up to meet demand, which could be huge. Howand i have talked about technology can help. How are these things actually helping . Lets take screening. We were talking about a particular Screening Technology that was in place in texas presbyterian but wasnt being used and had been cleared to screen for ebola. Just this weekend, the fda announced they were going to allow emergency use authorization to screen for ebola in hospitals across the country, including in the tristate area where there are quarantines. And its going to give you a readout in about one hour. That suggests things will get more firm and understandable from here on out. Patrick tucker, thank you for keeping us up to date on everything going on with the Technology Going on to fight this disease will stop this disease. Is on the hunt in hollywood could he play a role in getting access to the Chinese Market . That is next on bloomberg west. You are watching bloomberg west. Alibabas jack mize here in california today, meeting with tech elite. Ey and a team of alibaba executives through hollywood this week, hoping to strike deals that would host its online content offering. He is set to meet with studios, like lions gate, disney, viacom, and time warner. What could a partnership with alibaba mean for l. A. Studios hoping to expand in the secondlargest film market in the world . Christopher spicer joins us now ype, he specializes at the school of theater and television. How big a business could entertainment could being for alibaba . What would this mean . It could be huge for them for a number of reasons. Have a hugehey online platform, obviously. And they are looking to grow our that platform growth that platform for the biggest way they can do that is grew that content, and International Content is here in hollywood. That is reasonably what he is meeting studio executives to talk about. Talk about what chinese consumers want. In china, there are a lot of pirated copies there. How much of a demand is therefore streaming content . A long answer to that question. But with the growing middle class in china, the theatrical business is booming and expanding. My guess is within the next 35 notice ana will, i do crackdown, but there will be a viable streaming market. Is in ay alibaba position to take it vantage of that. Wanthinese middle Class International movies, they want to say big see big hollywood productions, they will have the capacity to Stream International shows, film, content, as we do here. The Chinese Government has also cracked down on streaming. They pulled the big bang theory, which was getting 120 million viewers, streams per month. What kind of challenges will alibaba run into here with its own government . Censorship across all platforms, you are going to have boards. Ast the presumably alibaba and jack in an a better ma are better position than anyone else to take a distributor and do whatever they need to do to have that content should be did in china. How big a deal with this before the studios . Would this be for the studios . Such as lions gate . There is a long history of hollywood studios, wealthy, High Net Worth individuals whove done well in other industries investing. There is a big deal that they are huge numbers. 20 billion. Also going the other way from u. S. To china. It is easier to get a film distributed in china than it was three years ago, but it is still challenging. It is important to have key relationships if you want to be in china and grow your business, and it is the second largest market in the world. Online video is a hot growth ofa, and the chinese version youtube has been reaching out to u. S. Entertainment companies for help. What kind of progress to receive their could we see there . It is the same thing. That is a mature market here, and the studios that produce that kind of content have the expertise. China, huge market in that is largely untapped as of now. It as as here see huge growth opportunity. Chris spicer, thank you so much. Android is the operating system most use to access the mobile web, but does it dreaw the most mobile revenue . I am emily chang. , live bloomberg west on bbg television and streaming on your phone, tablet, and at bloomberg. Com, now on apple tv and amazon fire tv. For 56 users count percent of all mobile traffic users. Still, ios dominates mobile revenue with 21. 2 of the market. Those are part of the state of mobile advertising report. Tophis looks at 90 of the Global Advertising who run mobile campaigns. I am so fascinated by this. How these two devices that are so very similar, the iphone and the android smartphone, have very different demographics and user numbers about how they use the phone. What is the biggest difference . Ex in the United States we see to skewede users tend toward more consumer usage, while the Android Devices skew a little more toward enterprise customers. This is reflect the above the big change that has happened over the past five years. Blackberry users moving to smartphones, and moving more to android. Through datae that consumption, the volume of data yank off theers internet. Absolutely. If you look at overall numbers, the Android Devices way numbers. The ios but in our business in the advertising space, we find that almost 60 of the impressions might come from an android device, but over 50 of the monetization happens on ios devices. Is that because they are rich, spend more . Are there demographics about those ios people . There are some brands that value ios users more than Android Users rated goes to what type of brand image that they are trying to build. Rollsroyce . Beers . Automotive guys. There tends to be this inference that ios users are a little more the than Android Users little more affluent than Android Users. We do not have a great view and that, but from an advertising standpoint it seems to be paying off. It is not certain that they have more money, but they target at ios, and do not spend as much money on the android use case. Correct. Ios users actually spend more times with their ads. There is more engagement, particularly on the ipad. The tablet, which is a much bigger market share, they spent your time on it than their phones. More time on it than their phones. Is that because the experience is more geared toward reading and slower use . It is more lifestyle oriented. The ios users just spend more time in more applications. They probably use the browser more than the typical android user. It just leads to more opportunities for them to engage with those ads. From a business perspective, what is the stake in this . We are a market enabler. We service both the publisher side and the advertiser. Whenever there is a great economy, and there is more spend going into the economy, we benefit. A transactionalbased system. No matter, android or iphone, advertisers want to reach a consumer audience. May be advertisers have a great opportunity to get more bang for their buck buying ads on android. That certainly is happening. But lets look at a new format like video. Video is really blowing up in mobile today. Again, ios is showing much stronger engagement for those video ads, and advertisers are looking to leverage the spending they are spending on tv and bringing that to a Digital Media because it is cheaper and more measurable and have greater access. Ad which is about frequency, a mobile ad is about driving some type of concerns version. So do you see more of these withd ads, tv combined ios, or do you see them moving advertising dollars away from tv to this measured online video ad . We are seeing both. Pend ons this pillar s tv, desktop, mobile, we are in the middle of the world series. You look at mlb that can leverage a lot of tv spend, and then build these companion experiences. You might be watching tv and watching the world series, but you might have your ipad on your lap and connecting those at experiences. Ad experiences per in what you see that is not interactive on tv can be made interactive on a tablet. Thank you. Bottom line with Mark Crumpton begins at the top of the hour. He is in new york with a preview. What is on tap today . Were going to follow market and investor reaction to the Election Results in brazil. Margin, whata slim will her reelection mean for brazils economy . And will should be able to push through muchneeded Economic Reforms . I will also speak to black rocks chief investment strategist for latin america. One more win for the giants needed. Yes. Thank you. As device makers prepare for the Holiday Shopping frenzy, some tech giants are hoping to snag more buyers for products earlier in the year. Welcome back to bloomberg west. With apple and samsung launching new devices in the last two months, we have talked a lot about how the smart phones and tablets could sell during the holiday season. What about some of their products that competitors launched as well . Freee here to talk about products you probably forgot about. Three products you probably forgot about. We do not want to make assumptions, but lets start by talking about nexus. It is something that google has to set the bar for everybody else. What you have to realize across these platforms, is that software has become the operating system through the clouds. Buyings ago we were hardware at the prices of software now. I would like to add that you actually have all of these things. Them. Reordered are they not getting enough attention . Do not think they are providing enough Value Proposition for the consumer. Nexus is nicely done, pioneering things like always on voice command. But it does not have enough to set itself apart. Same with the fire phone, it is a picturei could take of something and then order it from amazon, but i do not do that enough to d use it. You have to think about amazon, google, and apple competing for the same think of the operating system of everyday life. Amazon cannot not have this. Prime, this isn complementry to them. This is not a standalone line of product. Chrome cast, is this something we forgot about . It is actually their number one selling electronic. Enoughsays they have lunch, so they undercut the comcast. Can theome back fire phone come back from the dead . Absolutely. Netscape was dominating in the browsers, and Internet Explorer came out, and it was a dog. Ud. And google is doing the same thing. The first device was terrible, and now it has gone amazingly better. They just got a huge promotion at google. He has generally a very good or well respect to track record. Is he not doing enough . Theoogle has recognized operating system of the world is now the cloud. And to actually win the operating system game you have to have a person with a vision in charge of the connect of products together. Can he actually do it . Can apple do it better live on bbg television and streaming on your phone, tablet, and at bloomberg. Com, now on apple tv and amazon fire tv. Can apple do it better . Apple can do that because apple has figured out how to become better margin hardware. Lets talk about market share versus mind share. Has most of the market share, but apple has most of the mind share. Is that a Fair Assessment . Why would that be happening . If there is all of these people using android phones . Theou have seen this from engineering economy, to the creative class. New innovative apps come out on androi apple first, because it s the platform for the creative class. You do not have to be the first, you just have to have the right ecosystem. Would you say that apple is not the first, but the best . The most creatively they foster the best creativity right now. They are the ones that people think of when they want to release an innovative product. Apple is going to have to keep that market share of. Up. thank you. It is time now for the bwest byte. What do you have . 1 to 20. In 20 germans have a credit card, compared to the average per person. Has 2. 2 why would the Credit Card Companies allow apple to piggyback on top of its rails . If you think globally, Credit Card Companies will get a general benefit from having better biometric security. But apple pay could be an and evangelist for the Credit Card Company in europe, where they for such small market share a variety of reasons. Credit Card Companies could get a lot out of this partnership because it did compel europe and because it could compel europe to use more credit card. S. Credit Card Companies, because merchants have limits on how much they can charge, they are pushing for them. Used direct debit and paypal in large numbers in germany and other parts of europe as well. They have a very large payment over system system over there e trying to get into. Thank you all for watching this addition of bloomberg west. All of our headlines are on line all the time at bloomberg. Com. From bloomberg World Headquarters in new york and is bottom line, the intersection of is this an economic of business and economics with a mainstream. M perspective. To our viewers here in the United States, and those of you joining us from around the world, welcome. We have full coverage of the stock and stories making headlines on this monday. Shelby holliday has the latest on the quarantined placed on u. S. Army personnel who served in ebola stretching countries ebola stricken countries. Willem marx