Hikes he says the u. S. Economy is room is moving in the right direction setting 55 consecutive months of private sector job growth. The canadian Prime MinisterStephen Harper and his wife paid a visit to the war memorial in ottawa where a soldier was shot that yesterday by an islamic extremist. They laid flowers at the scene which is still covered in Yellow Police tape. The Prime Minister later told parliament that unity is canadas ultimate weapon against extremists. Comcast is reported a four percent rise in sales and a 50 gain in profit in the third quarter. The company is still awaiting approval for its Time Warner Cable takeover added 315,000 new broadband customers in the quarter, helping offset the declining cabletv customers. E parkssales at them helped drive sales higher. Facebook may be officially blocked in china but the ceo is devoting a lot of time to the country. Mark zuckerberg has been learning mandarin and showed of his skills while speaking at beijing university. Chinese]ing not bad, he recently joined the board of the Business School and facebook has been blocked in china since 2009. While Mark Zuckerberg as many efforts to connect with the chinese population, two prominent aging billionaires are setting their sights on hollywood. Jack ma will meet with studio executives from disney, paramount, lions gate, and others in the coming days. He is seeking to acquire more online content. Meantime, softbank chairmans son has been exploring the possibility of buying dreamworks. Cory johnson has more. Alex sherman is with us as well as gordon chang. You helped write this story why is jack ma going to hollywood . In the nearterm, alibaba has a settop box business. They already have a jv relationship of landscape that allows them to screen content vector their content in china. Back to their customers in china. This is more than just the nearterm. By going into more studios, he can theoretically get more content and offered it in a variety of Different Services with alibaba. Over the long term, i would not bes apprised of alibaba eventually decided to investor rectally in u. S. Companies to invest directly into u. S. Companies. Their strategy has been to take small stakes in companies. We will have to see whether that continues to be the strategy and they can make a larger investment and a u. S. Film studio. Gordon, anyone who is lived in china including myself knows you can buy pirated dvds for less than one dollar. You can get movies before they even come out in the United States. Why would alibaba be bothering with this . I think this is very important for alibaba. If you look at consumption in china and you look at not the retail sales number from the government which includes Government Procurement and unsold inventory but the actual retail sales, you can see that they are flat. Although the ecommerce business of alibaba will take a bigger share of retail sales, it is going to be limited by the longterm potential of consumption in china which i think is in real trouble. This is very important for alibaba because it is getting it to a whole new line of business where there is amazing potential. That is the most important thing for him at but the one thing he has to worry about his government regulation because they are trying to limit the number of foreign tv shows and movies that are streamed in china. There was a regulation recently dropping the requirement from to 30 of shows they can be seen as foreign. Cory, what do you see as more valuable to alibaba . Is it the right to distribute this content in china or investing in u. S. Studios directly . Its hard to say. The growth of movies in china, the theatrical film business is huge. The ravens and movies this year in china are already equal to last yearss and we are only in october. Hard. Get a ticket is the biggest movies in china are u. S. Movies. The biggest selling movie in china was transformers. Number three. U. S. Studios are creating content that is hot in china. Is the kindgrowth of numbers that alibaba likes. Theres not a lot of competition in the streaming market over there. M1905 andsite called that is the biggest Distribution Platform online. Might bers if alibaba able to offer being a competitor. Alibaba has a settop ox but how successful has it been . I think its early days for them. They got that content with that july deal with lions gate which will help. Madme nmes and our popular. Any kind of deal they do Going Forward will be important as jack mann does not do something unless he can get the approvals for it in china. Thatmay be an indication the television censors will loosen up. That would be very good news for hollywood and jack ma. Alex, alibaba made a 1. 2 billion investment in chinas version of youtube. Inhuluhey be interested or netflix . I think the entire u. S. Investment bank and world is focusing in on that. Has you have a company that 25 billion in cash and the balance sheet, you know they will put it to work. From what i have heard, they are looking at a variety of Different Industries going potentially ecommerce, potentially other u. S. Digital media assets or film studios or assets. En social media i would not be surprised if we saw alibaba beginning to take states and all of those industries. Gordon chang,n, thank you both. Oning up, the secret is out who will lay steve jobs and the highly anticipated film on the tech legends life. I will speak with arron sorkin next. I am emily chang and this is bloomberg west, on bloomberg television, streaming on your phone, your tablet, and bloomberg. Com. Bale istor christian set to play steve jobs and the highly anticipated biopic chronicling steve jobs light. Danny boyle is attached to the product as well as longtime hollywood screenwriter aaron sorkin. The movie is based on the bestselling 2011 book. I spoke with the man behind them titles like a few good men, the west wing, listen to what he had to say. Was the besteded actor. Its like the nfl draft. There are some people who make a how we out of exactly need to draft the middle inside linebacker and other teams say who is the best athlete on the board. We need the best actor on the board and a certain age range and thats christian bale. You are excited about him . I couldnt be more excited. Why . He really is a phenomenal actor. Tell me about the audition. How good was he . He did not have to audition. There was a meeting. The role is an extremely difficult role. He has more words to say in this movie than most people have in three movies combined. Scene or a frame that he is not in. There is a tremendous amount of language. Its actually difficult part. Hes going to crush it. Production starts in a couple of months and i cannot wait. Do not miss much more of my interview with aaron sorkin, this november and tune in tonight when i sit down with sp rauns. Ts founder, guter b turning to robotics, the White House Office of science and Technology Policy will meet with robotics experts next month to discuss the possibility of using robots to contain ebola. Experts argue that Robotic Technology is limited when it comes to medicine. How could robots actually help the fight against ebola . Im joined in washington, d. C. By the author of the naked future. Robotsf all, how could help with the spread of ebola . What can they actually do now . Thanks for having me. The thing about ebola is that and past via fluids surfaces that may contain and people interacting with them. If you can bring in a robotic system to limit how quickly its present one person to another, then you decrease a spreading vector and that could be a huge benefit particularly in africa where they are worried about hospital conditions and sanitation and all of the different infrastructure things that they dont have. That plays a big role in how quickly this is spreading. There is not a particular robot to do this particular job at this moment but the white house is teaming up with researchers from texas a and m and some others from around the country to talk about what are some of the things that a robot that could be put into this position could do. We have some robots that are good at removing the explosive parts of bombs and keeping them from going off and we have robots that can deliver supplies and we have robots that work in room s and there is a a remotecontrolled robot that zaps rooms with ultraviolet radiation 25,000 times more powerful than the radiation we get from the sun. It can kill dna which means it can actually kill ebola. What about Something Like diagnosis . Is that possible that they could help diagnose . Ebola, what we want to do is get that arerna screening technology. Robot a sizing that, that could be something that happens when a takenc blood sample is and interns at and after an hour, it could output a result. The difficult part is not getting a robotic arm or something to interact with a person to do that. Is just making sure that the best and fastest and most accurate screening technologies are in the most number of places. Robot a sizing that is not too hard but the weird thing is that we know how to screen for ebola. There is a big rush to put more rapid rna screeners out there into airports and hospitals and also certainly in west africa where it could be a lifesaver. Fda and cdc guidelines, there is discrepancy in terms of where in which screeners are used at which locations. There is a lot of bureaucracy that stands in the way of Us Using Technology to the fullest extent in this particular area. It sounds like in terms of how advanced the technology is, it sounds like a great idea but there is a long way to go when it comes to research. What still needs to be done . What should researchers be focusing on if we see robots fighting this evil outbreak . This is a big, big question. The robots we have now rely on a lot of Different Communications are you have to make sure your communications of the structure is sufficient in order for people to actually steer the robot. No robin exists no robot that cannot now work without direct communication with somebody else. Wireless and telephonic infrastructure has to be in place in places like liberia to ramp up robotic response. Its something that can happen but its not there yet. All of the robots we are talking about would have to be remotely guided so you would have to train people in those countries have to use them so when the u. S. Army and usaid leave, the people still there that have to interact with this equipment knowhow to do it. That is a big consideration as well. You are also talking about hospitals where the conditions vary tremendously from clinic to clinic. In the middle of monrovia is different from a small clinic in a more rural setting. Youre perhaps dealing with instances where there is no hard flooring and electricity is body as well as water. It is designed a robot that can meet all the conditions at once which is a big challenge. Thank you so much. Obviously a fascinating story and we will see how that meeting goes at the white house. Branch outures and ceo are betting on an app that brings a parking spot to your pocket. We will look at how ondemand Parking Services work next. Daily commuters come in every single day. Parking is extremely problematic. You are the former head of both of those businesses have learned a lot. There does they are very analytics focused. Process oflped the understanding our customers work from a metrics point of view. From groupon, local community standpoint has helped us a lot. , howere are competitors are you different from these guys . The fact that there is a lot of competitors speaks to the fact that this market is huge. Ok, you gave me that answer. 25its true, 530,000,000,000 dollars for parking in the u. S. Alone. Had a you differentiate . From a pricing perspective, we charge five dollars per hour plus 15 as a cap which allows us to have more utility in the amount of uses you can do. You dont have to just use us for allday parking. We also have transparency is one of our big things. You can see where the car is being taken to and from. From a trust and safety perspective, that is important to our customers. Him for gamen call three giants in the world series tickets. Thank you for joining us. Ceo cost alone was trying to bring back mobile App Developers in making a shift from the companys core products. Details on that are next on bloomberg west. Its 26 minutes at the hour which means on the markets bloomer television is on the markets. Big got gains for all all three of the big benchmarks. They are all lower compared to their earlier morning session highs. The s p 500 is having the best week since january 4, 2013. Were watching shares of General Motors which are higher for six consecutive days, touching a twoweek high at the rose. Quarter profit look at shares of 3m as well. The best performer in the dow today is hitting an alltime high and enjoying its best gain in more than five years. This is after earnings topped estimates with sales improving across all industries, currently up 3. 8 . Stay right there because of what bloomberg west will be right back. This is bloomberg west. Apple pay has been live for about four days and there have been a few hiccups, especially at retailers that were not properly prepared. One major issue happened with bank of america. Were chargeders twice. Bank of america says all duplicate charges will be refunded. Apple says apple pay is off to an amazing start and that customers have been receptive. Twitter is hosting its first mobile Developers Conference here in San Francisco this way this week. Just launched a new tools for developers to use applications. A new product called fabric plays a key role in twitters effort to keep up with google and other internet giants. For more on the new twitter tools and what it means for the Companies Bottom line, i am john well. By how does this help twitter . To build amazing suites for developers to build better apps. It was a Key Acquisition we made over the years. Another was mopub, the leading mobile platform. Why work with twitter . The amazing thing about fabric is that it is useful for everyone from App Developers in a garage to the Biggest Builders in the world. We brought together fabric, crashlitics. B and it helps get more users and monetizes more efficiently as well. The goal is for twitter to be a more mobile services company. How does that work . It is evolution for twitter. For seven years, it has been synonymous with the twitter application and it will still be a major focus for us. Twitter the application reaches every corner of the world and we build a vibrant and growing business around it. But this is the next step for twitter, us becoming a key player in the mobile ecosystem Going Forward. We all know mobile changes everything and we have been a mobile company ever since we started. So we are able to bring our expertise, our scale and helping every other developer build a better mobile app. Twitter famously cracked down on 30 on thirdparty users. How can developers be sure that they can trust you again . How can they be sure you are not going to cut them off . Situations are extremely different. There have been great businesses built on our twitter ecosystem but fabric is completely different. It is to help developers build more stable and monetizing apps. It is about helping every app you use on your phone be better. It is a brandnew offering. We are very excited about it. Is a longterm . How long can they be sure they will have the stews available these tools available . This is the kernel of this idea that we can play an Important Role in the mobile ecosystem Going Forward. We have been developing all of these ideas. We have a lot coming. This is just a 1. 0 for us. You can expect a lot in 2015. All of these tools are free . Mopub makesf them, you money. How does it make you money . That is not the goal. Value for developers and twitter. But that is not our success metric. Our success metric for this launch is building a suite of mobile services that is so valuable for developers that it embed. First sdk they you are part of the product team and twitter. Overtime, what is the Business Model for them . Developer, whenever they build an app, whether its two people in a garage or a company like mcdonalds, every time they build an app, the first thing they do is integrate fabric. Oft will forward a lot opportunities longerterm. There has been some question about googles ability to transition in terms of mobile advertising. We sought with google earnings last week. How much of an opportunitys effort would are . We have been mobile since day one. A big power of our platform is that are out our advertising is needed to twitter. Tweets are just region they live within the twitter timeline. Every time you use twitter, our Business Model follows. Promotedace relative tweets as well. Whatever platform comes next, our Business Model flows with our product. How much more nature graded you see twitter becoming with other websites . Other apps down the line . There is a lot of opportunity because when distinguishing factor of twitter is that it is public, realtime public and conversational. You sea breeze embedded on other sites. With fabric, we have made it easier for developers to embed tweets in mobile apps. Tv is one example. You can hardly turn on channels like espn or bloomberg. Without seeing tweets on tv. You have such an interesting background. You run ultra marathons. A phd inetting theoretical particle physics before you took the job. How does that integrate into your work . Why Something Like this express exciting to you . Data is a lot of what i was doing when i was sitting physics. Theoretical particles. I dont even know what that is. [laughter] it is connected somewhat to what i do a twitter every day. It is connected with the advertising work i do and with fabric. Thanks so much for joining us. Thank you for having me. Madison avenue in new york city is synonymous with advertising. So it is only natural that the big apple is playing a major role in the internet advertising age. We will take you inside one of the cities hottest ad startups next. I am emily chang and this is bloomberg west. Online advertising is the breadandbutter for any company and a key player is at nexus, serving as a middleman. It has become a profitable business. This is part 4 of our new hack city. New york city is home to americas madmen with hundreds of ad companies headquartered right in manhattan. These days, the advertising game has shifted online. Online ads are expected to reach 50 billion this year, up 19 2013. A newhis shift could be ad startup. We build the Technology Behind his advertising businesses. You look at our biggest customers, like wpp or microsoft, and these companies have tens of thousands of people who work in the business of advertising everyday doing incredibly cool and creative things. But they rely on us to build technology for their advertising businesses. Connects advertisers to sites that will feature them in realtime. The algorithm strategically places ads where they are seen by the target demographic, a process known as programmatic advertising. Whats the business is growing very quickly and we are growing faster than the industry as a whole. Almost 2 billion of advertising transacted. Between buyers and sellers. The Company Faces over 30 billion ads a day valuing appnexus at nearly a billion dollars. The ceo says being in new york offers its own competitive advantages. New york to such an inherently diverse place. You will meet people from all around the world. It is easier for us to be successful in europe than in parts of the valley and we feel like we are in a much more diverse and global ecosystem that it can be in the valley. Just Like Companies in the valley, it is not all work and no play. Appnexus has its own set of unique office perks. This is our Basketball Court. You have a Basketball Court in new york city. Yes. There you go. Next newppnexus be the york tech ipo . We think we could be a hate to sayful i unsurprising Public Company because we expect to say a lot of innovative things. But we are to a point where i can say we can be a really good Public Company. In the public markets, you have seen the market pulling back. There has been the perception of overvaluation at the least. How does appnext x overcome that . With we have seen that rocket fuel and others. Their Value Proposition rocket fuel has been big in the banner add space. Atnexus is focusing on mobile and video. They are joined to build up the , like he said, unsurprising and do not overheat the business proposition before an ipo. Maybe in the next couple of years, they would consider going public. An ipo as another funding ground. If they do need to take that money, that is something that is definitely on the plate for them in the coming years. Adso much ad spaces up for up for grabs. Havecompany like this skepticism . Recognize where the future is going really quickly. But the struggles of the efficacious ads on mobile is a so manye and you see Companies Fail at that, figuring out what works on mobile and what doesnt. What companies are doing well . Google is doing well. There cost for click is falling as they go more global more mobile. There is signs of asserting to change at google. Maybe not just because it is shifting the majority to mobile but because the ads are getting smarter about how to make it work, how to place the important as a people are kicked people are clicking through. Ads,en it comes to mobile is it the best technology or strategy . Its a little bit of both. We have seen the big idea now is on allng the customer platforms. If i am at my desktop and i moved to mobile, i am using a facebook app within mobile. How can you know who i am as a consumer and better place those ads for me specifically so it is consistent across all the different forms . It is a little bit of both, who is putting the ads at the right place at the right time and these exchanges are saying they are helping do that. And is it the right type of that for the right type of consumer, whether it is geolocated or my interest area or interesting me and something i was not aware i wanted but it is so intriguing to me as a customer that i feel like i need to seek out that product . This is where the hacking story ties in, too. People are so concerned about hacking. Receiving new inventions like apple pay which take away and in the case of google where they follow people i know everything about them. With google wallet. You see ways for people to make themselves more Anonymous Online and that hurts businesses like this that want to follow you from site to site, from a phone to laptop to desktop to whatever goo. That makes it difficult for businesses to continue to have success on mobile. All right. The series is considering discontinuing all week. Mark crumpton is in new york with a preview. What have you got for us today . The u. S. S claims in continue to decline. Can the labor market sustain the momentum . What does it mean for next weeks fed meeting . Back to you in San Francisco. Good luck with those giants tickets. [laughter] last night was so depressing. We are going to pull back. Thank you. Coming up, the man behind Justin Bieber. Just how did he discover one of the worlds biggest pop stars . You can watch is streaming on your phone, tablet, number. Com, and amazon tv. Welcome back to bloomberg west. Some of thed biggest acts. Founder of sp projects is getting into film, tv and technology where he has made investments from uber took interest. What happened when you saw the video of Justin Bieber . A 12yearold kid who had about eight videos. A was sitting singing at concert at a church. I was consulting on a different artist and i was watching youtube videos of that artist and telling them what i thought about it. They were singing Aretha Franklins respect. I thought it was the same person. When i clicked on it, it was a 12yearold kid. It was an accident. I watched another video and another video. Then i watched him singing neos so sick. I saw this kid was so much soul. I knew there was something there. You are the first believer. You flew his mom and him illegally come i think. Next door to you. They were canadian. I put them in a townhouse around the corner from me. Tutor and they have become my family. Its been a rough youre watching them because i dont like to see anybody go through stuff. But i see him coming out of the other end and knowing the plans next year and the fact that he is a kid. I had to learn that it is ok to let him step on that rake and let it hit him in the face. He has learned from those mistakes and he will be a better man for it. He gets it. He said to me i went shopping in france and all i wanted to do was walk down the street and shop. And there were 14 cameras around me and 200 people started surrounding me. I started this with dont get angry and this is your life. And im ok with this. I think he is becoming a young man. I am proud of him. With scooterre brahms. Tonight only on bloomberg television. That was a really interesting interview. It is time for the bwest byte. How about 93. 7 million, that is how much money apple will not have to pay to a honolulu firm that holds a handful of pager patents. A california federal jury said apple did not infringe on their patents. Now apple is free to call the company whatever they want. They were trying to extort money. There were words you could not use. Use thee not allowed to word bounty hunter, bandit, lawsuit lottery, stick up, corporate shell game. It seems like the patent wars between apple and all these other companies are starting to settle. Is that the case . I dont think so. I think we will still see a lot of them. I think samsung is the most important one because samsung essentially built a is a set of stolen patents from apple. Takes ahe issues is it long time for a lawsuit to go through the courts. By the time it does, the things we are talking about has already gone to the markets. Than a ghost or it goes on even longer. It goes even longer. One is on appeal right now. The question is what will the damage be . Law restricts the ability they can only affect the products they have on the market now. Because the process takes so long, it they are always looking in the rearview mirror. Who is winning . Who is winning . The people who always win, the lawyers. Cory johnson, our editor at large. Thank you for watching this edition of bloomberg west. Remember, all the latest headlines all the time on your phone, tablet, bloomberg. Com, and bloomberg radio. From bloomberg World Headquarters in new york, i am mark crumpton. This is bottom line. To our viewers here in the United States and those of you joining us from around the world, welcome. We have full coverage of the stocks and stories making headlines on this thursday. Willem marx looks at the big money at play in this weekends brazilian president ial runoff election. Peter cook has an update on